The 7 Pillars Explained

  1. Visibility
    It’s crucial that potential clients can find you easily online. Through effective SEO and a strong online presence, your business will rank higher in search results, putting you ahead of the competition.
  2. Engagement
    Once you’re visible, you need to keep people interested. Engaging content on your website and social media fosters relationships, builds trust, and encourages clients to interact with your brand.
  3. Conversion
    Traffic alone isn’t enough—you need to convert visitors into leads and clients. Strategic paid advertising, optimized landing pages, and clear calls to action help turn interest into action.
  4. Reputation
    A strong online reputation builds credibility and trust, encouraging prospects to choose your business. Positive reviews and effective reputation management help close the deal.
  5. Retention
    Keeping existing clients engaged ensures ongoing business. Effective client retention strategies, such as email marketing and loyalty programs, can turn one-time customers into repeat clients and brand advocates.
  6. Analytics & Optimization
    Monitoring and analyzing your marketing efforts allows you to refine strategies for maximum effectiveness. Data-driven decisions based on performance insights will help continuously improve your results.
  7. Personalization
    Tailoring your marketing to meet the unique needs and preferences of your target audience creates a stronger connection, leading to higher engagement and conversion rates.

Our Marketing Packages: Supporting the 7 Pillars

1. Basic Package – Foundation for Growth

This package is designed for businesses that are just starting their digital marketing journey. It focuses on building a strong foundation in all 7 pillars.

  • Visibility: Basic SEO and Local SEO setup, ensuring you appear in searches for relevant keywords and are visible to local customers.
  • Engagement: Social media branding and a basic content strategy to create a consistent online presence.
  • Conversion: Setup and management of a modest Google Ads and Facebook Ads campaign, helping you reach the right audience and generate initial leads.
  • Reputation: Basic review monitoring and a strategy for collecting customer feedback to start building a strong online reputation.
  • Retention: Introduction to email marketing, with basic campaigns to keep your clients engaged after their first interaction.
  • Analytics & Optimization: Monthly performance reports that provide insights into your campaigns, allowing for data-driven improvements.
  • Personalization: Basic audience segmentation and targeted messaging, ensuring that your ads and communications resonate with the right people.

This package helps you establish your brand online and begin building visibility, engagement, and retention with a focus on optimizing results as you grow.

2. Standard Package – Accelerated Visibility

This package is ideal for businesses ready to expand their online presence and actively engage their audience through all 7 pillars.

  • Visibility: Advanced SEO (up to 10 pages), including keyword research, on-page optimization, and ongoing Google My Business management for enhanced local search results.
  • Engagement: A robust content strategy with social media branding across all platforms, along with consistent posting to build relationships and engage followers.
  • Conversion: Expanded Google Ads and Facebook/Instagram Ads campaigns with increased ad budgets and A/B testing to refine the most effective strategies.
  • Reputation: Active review generation campaigns and full review management services to maintain a strong and positive online reputation.
  • Retention: Ongoing email marketing campaigns to nurture client relationships and improve repeat business.
  • Analytics & Optimization: In-depth performance reports with actionable insights, allowing for continuous campaign optimization.
  • Personalization: More detailed audience segmentation, with tailored ad campaigns and email marketing designed to target specific customer groups for better results.

This package provides the tools and strategies to actively engage and convert new clients while building lasting relationships through personalized and data-driven marketing.

3. Premium Package – Market Leader

For businesses looking to dominate their market, this package offers comprehensive support for all 7 pillars, helping you achieve and sustain leadership in your industry.

  • Visibility: Full-scale SEO for both local and national reach, with unlimited page optimization, link-building strategies, and regular content creation to boost search rankings and overall visibility.
  • Engagement: A complete content marketing strategy that includes 2-3 SEO-optimized blog posts per month, custom branding, and high-quality social media content to keep your audience engaged and returning.
  • Conversion: Dynamic Google Ads, Facebook Ads, and LinkedIn Ads campaigns with a high budget and continuous optimization. This package includes retargeting and remarketing campaigns to maximize conversions.
  • Reputation: Ongoing review management, proactive reputation repair (if needed), and regular audits to ensure your business remains credible and trustworthy.
  • Retention: Advanced email marketing automation, loyalty programs, and personalized client engagement strategies to keep clients coming back and recommending your business to others.
  • Analytics & Optimization: Detailed reports with insights into every aspect of your marketing strategy, including ROI analysis and ongoing campaign adjustments based on performance data.
  • Personalization: Highly targeted and customized campaigns, from personalized website experiences to tailored email marketing based on client behavior, ensuring maximum engagement and relevance.

With the Premium Package, your business will have everything it needs to increase visibility, engage your audience, convert leads into clients, retain them for long-term success, and continually optimize for the best possible results.

Conclusion: Build Your Business with BaaDigi

By strengthening the 7 pillars—Visibility, Engagement, Conversion, Reputation, Retention, Analytics & Optimization, and Personalization—BaaDigi helps your business grow sustainably online. Each of our packages is designed to meet your business where it is today and take it to the next level. Whether you’re just starting or ready to dominate your market, BaaDigi has the expertise and tools to help you succeed. Which package fits your needs today?

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