Amos Roofing – Web Design & Local SEO for Roofing Contractor in Waco, TX

Client Overview

Amos Roofing, a trusted roofing contractor in Waco, TX, has deep roots in the industry. Beginning in the 1970s, the founder honed his craft through decades of roofing expertise and later worked as an independent insurance adjuster for over 35 years. This unique background allows Amos Roofing to provide homeowners and businesses with expert roof installations, repairs, and insurance claim support (amosroofingwaco.com).

Service Areas:

Waco, Woodway, Hewitt, Robinson, Bellmead, Lorena, and surrounding Central Texas communities.

Objectives

• Create a modern, mobile-optimized website showcasing roofing services and expertise.
• Build local search presence to capture searches for “roof repair Waco,” “roof replacement Waco TX,” and similar keywords.
• Provide domain registration, hosting, and ongoing maintenance for a seamless online experience.
• Generate qualified leads from both residential and commercial customers.

Our Approach

• Web Design & Branding

• Designed and launched a custom WordPress site with a clean, professional roofing industry aesthetic.
• Developed service-specific pages (Roof Repair, Roof Replacement, Insurance Claims Assistance) with location-rich headers and clear CTAs.
• Integrated testimonials, trust badges, and a project gallery to build credibility.

• Local SEO Package Implementation

1. Google Business Profile Optimization – optimized descriptions, categories, photos, and service areas to improve local visibility.
2. Top 60 Business Directory Listings – ensured NAP consistency across Yelp, Angi, BBB, HomeAdvisor, and local roofing directories.
3. On-Page SEO – crafted meta titles, descriptions, and structured content optimized for roofing keywords with strong local intent.

• Hosting, Domain, & Maintenance

• Secured and managed the domain registration.
• Provided reliable hosting with security updates and performance monitoring.
• Ongoing maintenance to ensure site uptime, speed, and functionality.

• Tiered Link Building

• Acquired authoritative backlinks from local chambers, roofing blogs, and Texas contractor directories to boost domain authority and search rankings.

Results (Within 6–8 Months)

• Local 3-Pack presence achieved for searches like “roof repair Waco TX” and “Waco roofing contractor”.
• Organic website traffic increased by over 40% with strong keyword growth in Waco and surrounding areas.
• Lead generation improved with a measurable increase in calls and contact form submissions from new prospects.
• Positive client feedback noted increased customer awareness and a stronger brand presence.

Client Quote

“The BaaDigi team gave us a website that truly reflects our brand and expertise. Their SEO has already brought in more calls and leads—we’ve seen a big difference in just months.”

Why This Works

• Decades of expertise showcased through content and brand story builds trust with homeowners.
• Local SEO + strategic link building drives strong local keyword rankings.
• Continuous support via domain, hosting, and maintenance ensures the site remains fast, secure, and optimized.