Marketing you
can't cut when
budgets get tight.
Contractor Marketing Agency — SEO, PPC & Lead Generation for Home Service BusinessesWe don't report clicks. We prove net-new jobs, faster close times, and growing demand for your contracting business — tracked in one dashboard built for contractors doing $250K to $10M+.
BaaDigi is a Huntington Beach marketing agency that builds revenue-proven growth systems exclusively for home service contractors. Founder Ryan Goering, a Marine Corps veteran, has been helping contractors grow since 2010. BaaDigi has completed 5,000+ projects and generated $30M+ in revenue for roofers, HVAC companies, plumbers, and remodelers nationwide.
Sound Familiar?
Are You Paying an Activity Reporter or a Growth Driver?
Most contractor marketing agencies send you a report every month. Traffic up. Rankings up. Impressions up. Dashboard looks green. Meanwhile your close rate is slipping, deal size is shrinking, and you can't tell if marketing caused any of it.
Activity Reporter
- Sends traffic reports
- Shows clicks and impressions
- Takes credit for every lead
- Can't answer "what if we turned it off?"
- Rankings as the headline
Growth Driver
- Sends revenue scorecards
- Shows close rate, job size, booked appointments
- Proves which jobs only happened because of marketing
- Runs the math so you always know
- Revenue as the headline
“My agency shows great reports but I still had a slow month.”
“I can't tell if my marketing created those leads — or just showed up in the report.”
“I turned a campaign off once and nothing really changed. Now I trust nothing.”
“Half my leads are tire-kickers. Volume is up, close rate is down.”
“I've hired 2–3 agencies and none of them could prove what they did.”
“My last agency ghosted me after the 3-month contract was up.”
How It Works
Diagnose. Prove. Scale.
You don't need to figure out what you need. That's our job.
Growth Diagnostic
We audit your visibility, brand demand, lead quality, and sales velocity — and show you exactly where you're winning, losing, and leaking. Before you spend a dollar.
Prove It First
We launch campaigns and track net-new jobs, not just leads. We separate “would've happened anyway” from “only happened because of marketing.” That's how we earn our budget every month.
Scale What Works
When we know what actually created growth, we scale it and cut the rest. More booked jobs, less wasted spend, and a marketing program that survives budget season.
What We Measure
We Don't Track Vanity. We Track Growth.
Traffic and rankings are in the appendix. These are the four numbers that actually predict revenue.
Share of Voice
“Are you more visible than your competitors this month — or less?”
We track your visibility weekly across search and maps vs. your top local competitors. Growing share of voice means you're winning the market before the phone even rings.
Brand Demand
“Are more homeowners searching for your business by name?”
Rising brand search predicts revenue 60–90 days out. We track it monthly. Most agencies don't even know it exists — let alone report on it.
Conversion Quality
“Are you getting more jobs, or just more tire-kickers?”
Lead volume is worthless if your close rate is tanking. We track who's booking, deal size, and whether marketing-sourced leads perform better over time.
Velocity
“How fast does a new lead turn into a booked job?”
Faster lead-to-appointment means better cash flow — even if lead volume stays flat. We measure time from first click to scheduled job and push that number down.
Proof of Work
Real Contractors. Real Numbers. No BS.
All State Paving
Next.js site + hyper-local SEO across 10 Central Ohio markets — sub-second loads, 95+ PageSpeed
(BaaDigi client project, 2026)
Read the Case StudyNewlin Painting
Organic traffic growth in 6 months
(Google Analytics, Sept 2025 – Mar 2026)
Read the Case StudyStevens Home Building Group
3.5x monthly leads and 22% margin increase with full system implementation
(BaaDigi client reporting, 2025–2026)
Read the Case StudyBuilt for Every Trade
Free Resources
Contractor Marketing Guides
The playbooks we use to fill our clients' pipelines. Yours free.
Roofing Leads: The Complete 2026 Guide
Every channel compared — Google Ads, SEO, LSA, Facebook, referrals. Cost per lead and ROI by source.
Read the Guide Lead Generation3 Cheapest Roofing Lead Providers [2026]
Pay-per-lead pricing compared, plus why building your own pipeline beats renting leads.
Read the Guide PPCRoofing PPC: Get $15-30 Leads
Campaign structure, keyword targeting, and bid strategies that generate qualified roofing leads.
Read the Guide PPCFacebook Ads vs Google Ads for Contractors
Real cost-per-lead and ROAS data. See which platform wins by trade and budget.
Read the Guide Google AdsGoogle Guaranteed for Contractors [2026]
What the Google Guaranteed badge is, how to get it, what it costs, and how to optimize your LSA profile.
Read the Guide HVACHVAC Lead Generation: Complete Guide
Every lead channel for HVAC companies compared — cost per lead, seasonal strategies, and what actually works.
Read the GuideFind out if your marketing is actually working.
Free audit. No contracts. Takes 30 minutes.
How Many Leads Do You Actually Need?
Plug in your numbers. See exactly what it takes to hit your revenue goal.
Veteran Owned. Contractor Obsessed.
I Got Tired of Sending Green Reports to Struggling Contractors.
After 16 years helping contractors grow, I kept seeing the same thing: agencies showing green dashboards while their clients had slow months. Traffic up. Revenue flat. Nobody could explain why.
So I built The Predictable Work Engine™ — a system where every piece connects, every dollar is tracked, and we prove which jobs came from marketing versus which ones would've happened anyway.
Every client gets a Revenue Scorecard, not a ranking report. If we can't prove we created the revenue, we don't take credit for it.
If you're done with agencies that can't answer “what would happen if we turned this off?” — let's talk.
— Ryan Goering, Founder & Marine Corps Veteran
Talk to RyanQuestions We Get Every Day
How is this different from every other marketing agency?
Most agencies sell you services and report activity. We install a system and report growth. Your SEO, ads, website, and follow-up all run through The Predictable Work Engine™ as one connected machine — and every month we show you which jobs marketing actually created, not just which jobs it showed up near.
How do I know your marketing is actually working — not just taking credit?
We track incrementality — meaning we look at whether leads came from people who would never have found you otherwise, or people who were already searching for you. Your monthly scorecard separates net-new revenue from revenue you would've gotten anyway. Most agencies can't even have that conversation.
What's a Revenue Scorecard?
Three numbers: branded search growth (are more homeowners searching for YOU specifically?), conversion quality (are the right people booking at the right job size?), and velocity (how fast are leads closing?). Traffic and rankings are in the appendix — not the headline.
How fast will I see leads?
PPC campaigns can generate qualified leads in the first week. SEO results typically start compounding at month 3-4. Our Stability Engine clients often see results within 30 days just from fixing their speed-to-lead and website conversion issues — leads they were already paying for but losing.
What does it cost?
The Foundation Engine starts at $169/month for DIY dashboard access or $297/month done-for-you. The Stability Engine is $497/month, The Predictability Engine is $1,397/month, and Market Control is $3,997/month (pricing as of March 2026). Every level includes our proprietary AI tools, CRM, and the Predictable Work Dashboard. We'll tell you exactly which level fits in your free Growth Diagnostic.
Do you lock me into a long contract?
No. We recommend 6 months minimum because that's how long it takes for SEO to compound, but we don't hold anyone hostage. If we're not delivering, you should leave. That's on us, not a contract.
I've been burned by agencies before. Why should I trust you?
You shouldn't trust us — yet. That's what the Growth Diagnostic is for. We'll show you exactly what's broken, what it's costing you, and what we'd fix first. No commitment required. If it makes sense, we'll talk about working together. If not, you'll leave with a free roadmap.
Find Out If Your Marketing Is
Actually Creating New Jobs.
In 30 minutes, we'll show you your real revenue picture — what's creating net-new jobs, what's just taking credit, and the fastest path to a phone that rings with qualified work every day. No pitch. No pressure. Just a roadmap.
No contracts. No commitment. Just a clear picture of what's working and what's not.