Benchmark Builders, Inc. – Website Update, Local SEO & Lead Generation for Custom Home Builders in Delaware

Client Overview

Benchmark Builders, Inc. is a premier custom home builder serving communities throughout Delaware. Known for quality craftsmanship, attention to detail, and creating neighborhoods with lasting value, Benchmark Builders has earned a strong reputation among homebuyers looking for personalized, energy-efficient homes (benchmarkbuildersinc.com).

Objectives

• Phase 1 (2023):
• Update and modernize the website to better reflect Benchmark’s homes, communities, and customer experience.
• Implement Local SEO to increase visibility for home buyers searching for new construction in Delaware.
• Phase 2 (2024–2025):
• Expand digital marketing efforts to include Facebook Ads and lead generation campaigns targeting qualified homebuyers.
• Increase brand awareness and drive high-quality inquiries and tour bookings.

Our Approach

• Website Update & Optimization

• Delivered a refreshed WordPress website with improved navigation, mobile responsiveness, and engaging visuals of Benchmark’s communities.
• Created optimized landing pages for New Home Communities, Quick Move-In Homes, and Custom Design Options.
• Integrated forms and CTAs for easier lead capture and inquiries.

• Local SEO Strategy

1. Google Business Profile Optimization – updated photos, service areas, and keyword-rich descriptions.
2. Top 60 Directory Listings – ensured consistent NAP across Zillow, Houzz, Yelp, and Delaware real estate directories.
3. On-Page SEO – optimized meta titles, descriptions, internal linking, and schema markup for communities and services.

• Facebook Ads & Lead Generation

• Designed and launched targeted Facebook Ad campaigns focused on homebuyers in Delaware and nearby regions.
• Used carousel ads showcasing communities, video walkthroughs, and lead forms to capture interest directly on the platform.
• Implemented conversion tracking to monitor ad performance and adjust targeting for maximum ROI.

Results (2023–2025)

• Local SEO placed Benchmark Builders in the top search results for terms like “new homes Delaware” and “custom home builders near me”.
• Organic traffic increased by 40%+ within the first year of SEO.
• Lead Generation via Facebook Ads produced a steady stream of qualified homebuyer inquiries, resulting in increased scheduled tours and sales conversions.
• Cost-per-lead decreased by 25% with optimized ad targeting over time.

⭐ Client Quote

“We are very pleased with BaaDigi. We are starting to see results from their marketing and are very excited!

Everyone is so nice and professional to work with.

I would highly recommend them!

Thank you! We look forward to a long relationship.

Why This Works

• Multi-channel strategy (SEO + paid ads) ensures visibility across organic search and social platforms.
• Targeted ad campaigns reach the right audience at the right time, generating high-quality leads.
• Ongoing optimization ensures continued growth and ROI from all digital marketing efforts.