Benchmark Builders, Inc. – Website Update, Local SEO & Lead Generation for Custom Home Builders in Cartersville, GA

Client Overview

Benchmark Builders, Inc., located in Cartersville, Georgia, is a reputable home building company specializing in custom residential construction and high-quality craftsmanship. They provide tailored solutions for homeowners throughout the greater Bartow County area and beyond (benchmarkbuildersinc.com).

Objectives

• Update their existing website (January 2023) to better showcase their projects and services.
• Implement Local SEO to increase search visibility in Cartersville and nearby Georgia communities.
• Expand marketing efforts in 2024–2025 with Facebook Ads and Lead Generation campaigns to drive qualified inquiries.

Our Approach

Website Update & Optimization

• Delivered a refreshed, mobile-friendly website with optimized service and project pages.
• Added high-quality images, clear navigation, and conversion-focused CTAs to encourage inquiries.
• Implemented SEO-friendly meta titles, descriptions, and internal linking.

• Local SEO Plan

• Google Business Profile Optimization – optimized for local searches in Cartersville and surrounding areas.
• Top 60 Directory Listings – ensured NAP consistency across business directories and home builder listings.
• On-Page SEO – applied location-based keywords and schema markup to improve organic search rankings.

• Facebook Ads & Lead Generation

• Created geo-targeted ad campaigns focusing on homebuyers in Cartersville, Emerson, Kingston, Acworth, and nearby Georgia communities.
• Designed carousel ads highlighting custom homes and recent projects to attract high-intent leads.
• Implemented lead forms and retargeting to maximize conversion rates and ROI.

Results (2023–2025)

• Achieved top local search rankings for queries like “custom home builder Cartersville GA” and “home construction Bartow County”.
• Organic traffic increased significantly due to SEO and ongoing optimization.
• Facebook Ads campaigns produced a steady flow of qualified leads, lowering cost-per-lead by 25% over time.
• Enhanced online visibility translated into more project inquiries and closed deals.

⭐ Client Quote

“We are very pleased with BaaDigi. We are starting to see results from their marketing and are very excited!

Everyone is so nice and professional to work with.

I would highly recommend them!

Thank you! We look forward to a long relationship.

Why This Works

• Localized SEO focus ensures strong visibility where Benchmark’s customers are searching.
• Data-driven ads bring in quality leads ready to start building.
• Ongoing support keeps the website and campaigns performing at their best.