Custom Plumbing Services - Austin, TX

Digital Marketing Success Story

Client Overview

Industry: Home Services - Plumbing

Location: Austin, Texas

Service Area: Austin, Round Rock, Pflugerville, Georgetown, Cedar Park, Manor

License: RMP - 18756

Website: cpsaustin.com

The Challenge

Custom Plumbing Services, a locally-owned Austin plumbing company, faced intense competition in the crowded home services market. Despite offering specialized services like custom outdoor plumbing installations and comprehensive sewer solutions, they struggled with:

• Low local search visibility for high-intent plumbing keywords
• Limited online presence across business directories
• Inconsistent NAP (Name, Address, Phone) citations
• Poor website performance for local search queries
• Minimal organic lead generation from digital channels

Our Strategic Approach

BaaDigi implemented our comprehensive Local SEO Package specifically designed for home service businesses, focusing on three core pillars:

1. Google Business Profile Optimization

• Complete profile optimization with targeted keywords like "Austin plumber," "custom outdoor plumbing," and "emergency plumbing services"
• Strategic category selection including Primary: Plumber, Secondary: Water heater installation service, Septic system service
• Geo-targeted content optimization for Austin and surrounding service areas
• Review management strategy to showcase 5-star customer experiences
• Regular posting schedule featuring before/after project photos and service highlights

2. Business Directory Domination (60+ Top Directories)

We established consistent, optimized listings across 60+ high-authority business directories including:

• Tier 1 Directories: Google Business Profile, Bing Places, Apple Maps, Facebook Business
• Industry-Specific Platforms: Angie's List, HomeAdvisor, Thumbtack, Yelp
• Local Citations: Austin Chamber of Commerce, Better Business Bureau, Local.com
• Niche Plumbing Directories: PlumbingDirectory.com, Contractor.com, ServiceMagic

Each listing was optimized with:

• Consistent NAP information
• Service-specific descriptions highlighting specialties (custom outdoor plumbing, tankless water heaters, sewer replacements)
• Location-targeted keywords
• High-quality images showcasing completed projects

3. On-Page Website SEO Optimization

Technical SEO Improvements:

• Site speed optimization (improved from 3.2s to 1.8s load time)
• Mobile responsiveness enhancement
• Local schema markup implementation
• SSL certificate installation and security optimization

Content Optimization:

• Homepage: Optimized for "Austin plumbing services" and "licensed plumber Austin TX"
• Service Pages: Created dedicated pages for high-value services:
• Custom Outdoor Plumbing Austin
• Emergency Plumbing Services Austin
• Tankless Water Heater Installation Austin
• Sewer Replacement Services Austin
• Location Pages: Targeted content for each service area (Round Rock, Pflugerville, Georgetown, Cedar Park, Manor)
• Blog Content: Educational articles addressing common plumbing issues and maintenance tips

Tiered Link Building Strategy

Our advanced link building campaign included:

Tier 1 - Direct Links:

• Local Austin business associations
• Home improvement blogs and websites
• Industry-specific publications
• Local news and community websites

Tier 2 - Supporting Links:

• High-authority directory backlinks
• Social media profiles and engagement
• Local contractor network partnerships
• Industry forum participations

Tier 3 - Authority Building:

• Guest posting on home improvement blogs
• Local community event sponsorships
• Charitable organization partnerships
• Industry certification displays

Results Achieved

Search Engine Performance

• Google My Business Views: 347% increase in the first 6 months
• Local Pack Rankings: #1 position for "Austin custom plumbing"
• Organic Traffic: 156% increase in website visitors
• Keyword Rankings: 23 first-page rankings for target keywords including:
• "Austin plumber" - Position #2
• "Custom outdoor plumbing Austin" - Position #1
• "Emergency plumbing Austin" - Position #3
• "Tankless water heater installation Austin" - Position #1

Lead Generation Impact

• Phone Calls: 89% increase in qualified leads
• Contact Form Submissions: 134% improvement
• Service Requests: 67% increase in high-value custom plumbing projects
• Average Project Value: 23% increase due to better lead quality

Business Growth Metrics

• Revenue Growth: 78% increase in annual revenue
• Service Area Expansion: Successfully expanded into two additional Austin suburbs
• Customer Reviews: Improved from 4.2 to 4.9 average star rating with 150+ new reviews
• Brand Recognition: 45% increase in branded search queries

Client Testimonial

"BaaDigi transformed our business completely. Before working with them, we were struggling to compete with the big plumbing franchises. Now we're the go-to custom plumbing company in Austin. The phone hasn't stopped ringing, and we're booking high-value outdoor plumbing projects every week. Their local SEO package delivered exactly what they promised - top rankings and real customers."

- Owner, Custom Plumbing Services

Services Provided

✅ Local SEO Package Components:

• Google Business Profile optimization and management
• 60+ business directory listings and citations
• Complete on-page website SEO
• Tiered link building campaign
• Monthly performance reporting
• Ongoing optimization and maintenance

✅ Additional Services:

• Custom website design and development
• Conversion rate optimization
• Local citation management
• Review generation and management
• Social media profile optimization

Industry Expertise Demonstrated

This case study showcases BaaDigi's deep understanding of the home services industry, specifically:

• Local Search Dynamics: Understanding how plumbing customers search for services
• Service Area Optimization: Effectively targeting multiple geographic locations
• Seasonal Considerations: Adjusting strategies for peak plumbing seasons
• Emergency Service Marketing: Optimizing for urgent, high-intent searches
• High-Value Service Promotion: Highlighting specialized services like custom outdoor plumbing

Why This Success Matters

Custom Plumbing Services' transformation demonstrates BaaDigi's ability to:

• Compete Against Franchises: Help local businesses outrank national chains
• Drive Quality Leads: Focus on customers seeking premium services
• Sustainable Growth: Build long-term organic visibility
• ROI-Focused Approach: Every dollar invested generates measurable returns
• Industry Specialization: Deep understanding of home services marketing

Ready to Dominate Your Local Market?

Custom Plumbing Services' success story represents what's possible when you partner with BaaDigi's proven Local SEO Package. Whether you're in plumbing, HVAC, electrical, roofing, or any home service industry, our data-driven approach delivers:

• Top Google Rankings for your most valuable keywords
• Consistent Lead Flow from customers ready to buy
• Competitive Advantage over larger competitors
• Measurable ROI with detailed monthly reporting

Ready to transform your home services business like Custom Plumbing Services?

Contact BaaDigi Today - (800) 320-1797

BaaDigi specializes in local SEO and digital marketing for home service businesses across Austin, Texas, and nationwide. Our Local SEO Package has helped hundreds of plumbers, HVAC contractors, electricians, and other service professionals dominate their local markets and grow their businesses.