Stevens HomeBuilding Group: Web Design & SEO Case Study

Transforming a Local Exterior Contractor’s Website into a High-Converting Digital HQ

Project: Custom Website Design, Next.js Development, & Local SEO Foundation

Industry: Roofing & Home Exterior Services

Location: Lincolnton & Charlotte Metro Area, NC

Website: stevenshomebuildinggroup.com

The Objective: Upgrading the Digital Foundation

Stevens HomeBuilding Group LLC is a premier, highly-rated roofing and exterior contractor based in Lincolnton, NC. Known for exceptional craftsmanship in residential roofing, siding, and seamless gutters, they have built a stellar reputation across the Charlotte metro area.

However, their legacy WordPress website was failing to match the quality of their physical work. It had become sluggish, was difficult to manage, and wasn't optimized to capture local homeowners searching for reliable exterior contractors. The objective was to replatform their digital presence into a modern, lightning-fast "Conversion-Ready Digital HQ" that highlights their BBB and Google reviews while making it effortless for customers to request a quote.

Key Challenges

• Legacy Architecture: The old WordPress site was weighed down by plugin bloat, leading to slow load times that penalized their local search rankings and frustrated users.
• Mobile Friction: When storms hit the Charlotte area, homeowners search for roofers on their phones. The existing site struggled with responsive design, creating a disconnected mobile experience.
• Trust & Authority Gap: Despite having flawless 5-star reviews on Google and the BBB, the old design didn't present this social proof effectively to build immediate trust.
• Conversion Drop-Off: A lack of prominent, sticky "Get a Quote" calls-to-action meant potential clients were leaving the site before reaching out to the team.

The BaaDigi Solution

We partnered with Stevens HomeBuilding Group to move them away from restrictive, outdated frameworks. Today, we launched a completely custom, from-the-ground-up website powered by Next.js.

1. Next.js Engineering & Development We engineered a high-performance, modern web architecture tailored for scalability and speed in the competitive roofing market.

• Lightning-Fast Load Times: By leveraging Next.js, we eliminated the lag of their old CMS. When a homeowner needs an urgent roof inspection, the site loads instantly.
• Core Web Vitals: Transitioning to this modern framework drastically improved their technical SEO, laying a rock-solid foundation for BaaDigi's local SEO domination strategies in the Charlotte metro area.
• Future-Proof Infrastructure: A secure, scalable architecture fully prepared to integrate with BaaDigi's Predictable Work Engine™ to capture and nurture leads.

2. Conversion-Focused UI/UX Design A great backend requires an equally powerful user interface. We entirely revamped the visual experience to focus on what drives exterior leads: trust and speed.

• Trust-Led Visuals: We implemented a clean, professional design that immediately highlights their 5-star BBB and Google ratings, showcasing real customer testimonials front and center.
• Service Silos: We restructured the navigation to clearly separate Residential Roofing, Roof Inspections, Seamless Gutters, and Siding, helping users and search engines easily index their core services.
• Frictionless Conversions: Strategic placement of "Call Now" buttons and persistent "Get a Quote" forms guide visitors toward booking an inspection effortlessly.

The Impact (Launch Day Results)

Following today's successful launch, the new platform immediately resolved the technical bottlenecks of their previous site. It delivers instant, measurable improvements in page speed and mobile responsiveness, ensuring they never miss a lead from a mobile device again.

Client ROI

By investing in a custom Next.js replatforming, Stevens HomeBuilding Group has secured a premium digital asset that accurately aligns with their reputation as Charlotte's trusted exterior experts. The new platform not only eliminates the administrative headaches of their old WordPress site but acts as a high-performing, 24/7 lead-generation engine designed to consistently convert local traffic into booked roofing and siding jobs.

"A seamless blend of professional aesthetics and technical reliability that perfectly captures the quality of our exterior work."

Why This Works

• Unmatched Performance: Next.js eliminates the bloat of traditional templates, offering a superior mobile experience that Google rewards in local search.
• Strategic Trust Signals: A design that aligns with the psychology of a homeowner in need of major repairs—building instant credibility through integrated reviews.
• Built for the Trades: A purposeful digital foundation built to capture, convert, and close exterior contracting work consistently.