Local SEO for Contractors

What You Get (end-to-end Local SEO)

1) Google Business Profile (GBP) that ranks

• Primary & secondary categories dialed
• Services, products, and service areas filled with intent
• Weekly posts, photo/video schedule, and Q&A management
• UTM tagging for accurate call/form attribution

2) NAP & Citation Cleanup (trust, consistency, scale)

• One canonical name, address, and phone (no more number soup)
• Core directories corrected + suppression of duplicates
• Industry/local citations that actually matter

3) City & Service Pages (not doorway trash)

• Pages mapped to “{service} in {city}” with unique content
• Real photos, job highlights, review snippets, local FAQs
• Internal links and schema to support proximity & relevance

4) Reviews That Sell (and rank)

• Simple ask-flow via SMS/email that your team will actually use
• Review velocity and diversity across Google & niche sites
• Response templates that turn 4-stars into 5s

5) Tracking That Tells the Truth

• GA4 events for calls, forms, bookings
• Call tracking with DNI that leaves your NAP untouched
• Dashboard showing CPL/CPA and booked jobs by channel

6) Site Speed & UX (optional, highly recommended)

• Faster pages, click-to-call up front, short forms
• Core Web Vitals tuned (LCP, CLS, INP)
• SEO-first layouts that convert—no art-project bloat

How We Work (simple, aggressive)

1) Audit & Plan (Week 0–2)

Baseline rankings, GBP health, citations, site speed, content gaps, and lead flow. Set targets per service & city.

2) Fix the Foundations (Week 2–6)

GBP, categories, photos, NAP/citations, top two money pages, review engine live.

3) Publish & Expand (Month 2–4)

City pages (prioritized by demand), local content, internal links, and supporting assets.

4) Optimize & Scale (Ongoing)

Double down on what’s booking jobs. Kill what’s not. Add cities/services as you earn share.

Expect movement in 30–60 days. Compounding gains in 3–6 months. Big lifts 6–12 months (faster with SEO-first web design + PPC).

Who We Help

Plumbers • Roofers • Remodelers • HVAC • Handyman • Painters • Pest Control

If you own the trucks and do the work, we help you own the map.

Proof (swap for real client logos & stats)

• Roofing – Florida: +118% organic leads in 5 months; map pack for “roof leak repair near me”
• Plumbing – Austin: $49 CPL on emergency terms; 2.1× close rate vs shared leads
• Painter – Virginia: 3× local organic traffic; 92% faster site; 1.8× conversion rate

Packages (typical starting points)

Starter (Single City / Single Location)

• GBP overhaul, NAP/citations, 2 city pages, review engine
• Monthly posts + reporting
• From $ TBD /mo + setup

Growth (Multi-City or Competitive Metro)

• Everything in Starter + 4–8 city pages/quarter
• Link outreach + quarterly UX tests
• From $2k/mo

Multi-Location / Franchise

• Location playbooks, per-branch dashboards, governance
• Structured rollout across markets
• Custom

Pricing is example-level. We’ll scope by goals, market, and timeline.