Local SEO for Contractors

What You Get (end-to-end Local SEO)

1) Google Business Profile (GBP) that ranks

• Primary & secondary categories dialed
• Services, products, and service areas filled with intent
• Weekly posts, photo/video schedule, and Q&A management
• UTM tagging for accurate call/form attribution

2) NAP & Citation Cleanup (trust, consistency, scale)

• One canonical name, address, and phone (no more number soup)
• Core directories corrected + suppression of duplicates
• Industry/local citations that actually matter

3) City & Service Pages (not doorway trash)

• Pages mapped to “{service} in {city}” with unique content
• Real photos, job highlights, review snippets, local FAQs
• Internal links and schema to support proximity & relevance

4) Reviews That Sell (and rank)

• Simple ask-flow via SMS/email that your team will actually use
• Review velocity and diversity across Google & niche sites
• Response templates that turn 4-stars into 5s

5) Tracking That Tells the Truth

• GA4 events for calls, forms, bookings
• Call tracking with DNI that leaves your NAP untouched
• Dashboard showing CPL/CPA and booked jobs by channel

6) Site Speed & UX (optional, highly recommended)

• Faster pages, click-to-call up front, short forms
• Core Web Vitals tuned (LCP, CLS, INP)
• SEO-first layouts that convert—no art-project bloat

How We Work (simple, aggressive)

1) Audit & Plan (Week 0–2)

Baseline rankings, GBP health, citations, site speed, content gaps, and lead flow. Set targets per service & city.

2) Fix the Foundations (Week 2–6)

GBP, categories, photos, NAP/citations, top two money pages, review engine live.

3) Publish & Expand (Month 2–4)

City pages (prioritized by demand), local content, internal links, and supporting assets.

4) Optimize & Scale (Ongoing)

Double down on what’s booking jobs. Kill what’s not. Add cities/services as you earn share.

Expect movement in 30–60 days. Compounding gains in 3–6 months. Big lifts 6–12 months (faster with SEO-first web design + PPC).

Who We Help

Plumbers • Roofers • Remodelers • HVAC • Handyman • Painters • Pest Control

If you own the trucks and do the work, we help you own the map.

Programmatic SEO for Contractors: Scaling Your Local Presence at Low Cost

While traditional SEO for contractors focuses on optimizing a handful of core pages—like your homepage or service descriptions—programmatic SEO takes it further by automating the creation of hundreds or thousands of targeted landing pages.

This approach is ideal for contractors serving multiple locations, specialties, or project types, as it allows you to capture hyper-local, long-tail searches (e.g., "emergency plumber in [neighborhood]" or "kitchen remodel contractor near [zip code]") without manually writing every page.

For small to mid-sized contracting firms, where resources are limited, programmatic SEO can level the playing field against larger directories like Yelp or Angi, which dominate results through scale.

Why It Works for Contractors:

Contracting searches are often hyper-specific and location-based, with users typing queries like "HVAC repair in [city] [suburb]" or "roofing contractor for [roof type] in [state]." Programmatic SEO uses data-driven templates to generate unique pages for each variation, boosting your chances of ranking for these low-competition terms.

According to industry experts, this can increase organic traffic by targeting keyword clusters that traditional SEO overlooks, potentially driving 10x more leads from underserved queries. It's especially powerful for multi-location contractors or those expanding into new areas, as it automates content for services like plumbing, electrical, or general remodeling across cities, neighborhoods, and even project scales (e.g., "small bathroom remodel vs. full home renovation").

Proof (swap for real client logos & stats)

• Roofing – Florida: +118% organic leads in 5 months; map pack for “roof leak repair near me”
• Plumbing – Austin: $49 CPL on emergency terms; 2.1× close rate vs shared leads
• Painter – Virginia: 3× local organic traffic; 92% faster site; 1.8× conversion rate

Partnering with Experts: SEO and Web Design Services for Contractors

Implementing programmatic SEO doesn't have to be a solo effort—especially if you're juggling jobsites and client calls. We specialize in tailored SEO and web design solutions for contractors, making it easy to launch scalable strategies without in-house expertise.

Why Choose Baadigi for Your Programmatic SEO?

Baadigi's services are built for service-based businesses like yours, combining custom web design with advanced SEO tactics.

• Contractor-Specific SEO: Hyper-local optimization for trades like plumbing, roofing, and HVAC, including programmatic page generation for 100+ locations. Their approach has helped clients rank #1 for queries like "emergency electrician in [city]" in under 90 days.
• Responsive Web Design: Mobile-first sites that load fast (under 2 seconds) and convert visitors into leads—essential since 70% of contractor searches happen on phones.
• All-in-One Packages: Bundled SEO audits, keyword mapping, template builds, and ongoing maintenance starting at affordable rates for small teams. No long-term contracts.
• Proven Results: Case studies show 3x lead growth for contractors using their programmatic setups, with built-in tools for tracking ROI via integrated forms and chat widgets.