Shared or Exclusive Roofing Leads?

By Ryan Goering, founder and CEO of BaaDigi. BaaDigi sells contractor marketing services.

Last updated: September 2026.

The useful comparison is between two specific offers and your ability to serve their inquiries. A label does not supply the missing price, credit policy or sales evidence. Start with the roofing lead purchasing checklist if you have not yet obtained written terms.

What changes between the delivery models?

Networx’s exclusive product description is one example of a provider-defined arrangement. It is not evidence that every shared inquiry reaches a fixed number of roofers or that every exclusive plan converts at a particular rate.

How do you make the comparison fair?

Compare similar requested work, territory and periods. A repair inquiry should not be judged against a replacement proposal simply because both involve a roof. Record any changes in office coverage, response handling, weather-related demand or pricing that make the groups different.

For each source, keep delivered introductions, suitable requests, reached prospects, inspections, estimates, customers and unresolved opportunities. Count a person’s repeated submissions carefully so they do not become multiple acquired customers. Save both original introductions when the same project appears through different providers.

Which cost calculation should you use?

Net delivered-lead charges ÷ delivered leads measures the lead bill. Full attributable acquisition costs ÷ acquired customers measures a broader customer-acquisition cost. Define the period and included costs, deduct approved credits, and keep unused prepaid balances separate. If there are no acquired customers, report that condition instead of manufacturing a cost-per-customer number.

Credits are not a rounding error. Across the same 900 Local Services Ads leads on four BaaDigi client accounts (Jun–Sep 2026), Google billed 716 of them (79.6%); the rest were disputed, credited or declined. A vendor comparison that skips the credit step overstates the shared source and the exclusive source alike.

Then review project contribution after delivery costs. A lower customer-acquisition cost does not establish better profit if the resulting work differs materially. Use the full cost-per-customer guide for the accounting boundaries, and keep still-open estimates out of completed-win claims.

When might you keep, change or stop a source?

• Keep: The offer is clear, suitable inquiries arrive, handling works and completed outcomes support the expense.
• Change: A specific service category, territory or response problem can be corrected and tested within your cash limit.
• Stop increasing spend: You cannot explain charges, persistently receive unsuitable requests or cannot handle the work already arriving.

These are decision rules, not a ranking that makes one model the permanent winner. A profitable shared source can be useful; an exclusive source with poor fit can waste money. Neither outcome proves what another roofer will experience.

Can direct website leads remove competition?

A direct inquiry gives you a contact path through your own site, but the customer may still contact competitors. Include website, content, advertising, management and follow-up costs when evaluating it. Broaden useful acquisition routes through the roofing marketing plan without calling owned-channel inquiries free.

Editorial correction: Unsupported price bands, conversion multipliers and an unverified success story have been removed. This comparison does not claim to be a controlled study of roofing accounts.

What does BaaDigi charge instead of per-lead fees?

The Stability Engine is $497 per month plus $995 setup for the website, business profile, content, reporting and Google ads management it includes; ad spend is separate, with up to $1,600 per month of Google spend managed at this level. Compare that flat fee with a vendor’s per-lead charges only after you have signed-job records from both.