PPC for Fencing & Decking Contractors in Orange County, CA | Baadigi

The Orange County Fencing & Decking Challenge: Capturing the High-Intent Search

When a homeowner decides to invest in a new fence or deck, they move into a phase of active research and quote gathering. They go to Google and search for specific, high-intent terms like "cost of a new composite deck" or "best fence company near Irvine Spectrum Center." The challenge is that the competition for these bottom-of-the-funnel keywords is fierce. If you are not in the top paid positions, you are likely missing your opportunity to be included in their consideration set.

The Baadigi Solution: A Strategy for Bottom-of-Funnel Dominance

Pay-Per-Click (PPC) advertising is the most direct and effective way to capture these high-intent, ready-to-buy customers. We create and manage Google Ads campaigns that are laser-focused on your most profitable services. Join over 30 home remodelers who have partnered with us to increase lead quality by an average of 75%. This is how you generate a consistent flow of high-quality quote requests. Our approach is a powerful complement to our foundational Local SEO.

• Targeting High-Value Material Keywords: We focus your ad spend on keywords for high-margin materials like "composite decking," "vinyl fencing," and "Ipe wood decks," ensuring you attract profitable projects. This is a key part of SEO Web Design.
• Visual "Gallery" Ads: We use image extensions and visual ad formats to showcase your beautiful work directly in the search results, which helps you stand out and increases the quality of your clicks.
• Landing Pages that Showcase Quality: We drive traffic to a dedicated landing page that acts as a portfolio, showcasing your best work and making it incredibly easy for a user to request a free estimate. Explore our full range of digital marketing solutions.

Orange County PPC FAQs

Is it better to advertise on Google or on social media for fences and decks?
For generating immediate quote requests, Google Ads (PPC) is superior. It captures users who are *actively searching* for a contractor. Social media is better for long-term brand building and *inspiring* future projects, but Google Ads delivers more immediate, bottom-of-the-funnel leads.

How do you compete with the big box stores that sell fencing and decking materials?
By focusing on your custom craftsmanship and professional service. Our ads highlight you as a local, expert builder, which is a powerful differentiator against the often-subcontracted and less personal service of a big box store.

How quickly can I start getting leads for new installations?
PPC is built for speed. For a high-consideration service like fences and decks, you can expect to start generating a consistent flow of qualified quote requests within the first 2-3 weeks of launching a professionally managed campaign.