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Roofing Leads: Paid Social in Texas | Baadigi
Q: Why should I pay Baadigi for ads when I can do it myself? A: Because Baadigi uses lookalike audiences from thousands of real Texas roofing leads. Q: What is the average Cost Per Lead on Facebook in Texas? A: We aim for $45–$75; higher CPL means stale creative or poor targeting.
In Texas, every roofer wants leads, but few understand the data science behind getting them cheaply. Why pay a lead broker $150 for a shared lead when you could generate your own exclusive lead for $45? The difference isn't luck; it's data. Baadigi manages millions in ad spend across the state. We don't guess what works in Dallas or Houston; we know. Baadigi 360 reinforces your digital structure. We build paid social campaigns powered by statewide "Lookalike Audiences" derived from thousands of real roofing contracts, giving you an unfair advantage over the roofer guessing his way through Ads Manager.
Reinforce Your Revenue Structure
Stop burning cash on "learning phases." Doing it yourself means paying Facebook to learn who your customer is. We skip that phase. We help you build an owned asset. By plugging your account into our proven audience data, we act as a digital shortcut, screening out the non-converters and funneling high-intent homeowners directly to your CRM from Day 1.
The Baadigi Strategy for the Lone Star State
The "Lookalike" Advantage
Why pay us? Because we bring the data. We have pixel data from thousands of successful roof replacements across Texas. We create "Lookalike Audiences"—people who match the demographics and behaviors of proven roofing buyers. This targeting is infinitely more accurate than just selecting "Homeowners" in the ad settings, lowering your Cost Per Lead (CPL) instantly.
Benchmarking Your CPL
What should you pay? We aim for a CPL of $45–$75 for exclusive leads. If you are paying $150+, your creative is stale or your targeting is drift. We audit your funnel against our statewide benchmarks, identifying exactly where you are bleeding money—whether it's the ad click, the landing page conversion, or the follow-up.
Full-Funnel Social
Most roofers only run "Bottom of Funnel" (Get a Quote) ads. We run a full stack. Top of funnel: "Storm Prep Tips" video (builds audience). Middle of funnel: "Customer Testimonial" (builds trust). Bottom of funnel: "Book Inspection" (converts demand). This ecosystem nurtures leads who aren't ready today but will be ready next month.
Baadigi 360: Everything Under One Roof
You wouldn't guess the pitch of a roof. So why guess on your ad targeting? Baadigi 360 brings Statewide Data, Audience Modeling, and Lead Automation under one roof.
- Structural Integrity: We automate the lead scrubbing process, verifying phone numbers and addresses in real-time so your sales team never calls a fake number.
- Seamless Flashing: We bridge the gap between "Statewide Data" and "Local Lead."
- The Master Blueprint: Don't spend without specs. Read our Complete 2026 Guide to Generating Exclusive, High-Quality Commercial and Residential Jobs to apply the correct data blueprint to your social strategy.
FAQs for Texas Paid Social Ads
Why should I pay Baadigi for ads when I can do it myself?
Because of data leverage. You are starting from scratch; we are starting with lookalike audiences built from thousands of verified Texas roofing leads. This means our ads perform better on Day 1 than yours will on Day 90, saving you thousands in wasted ad spend.
What is the average Cost Per Lead on Facebook in Texas?
For exclusive leads, we aim for $45–$75. During a major storm, this can drop to $25. If you are paying over $100 for a Facebook lead, your targeting is too broad or your creative (images/video) is fatigued and needs refreshing.
Do you share leads between clients?
Never. One client per territory. The leads generated from your ad account go directly to your CRM. We build your brand asset, not a generic lead pool. You own the data, the pixel, and the customer relationship forever.
How does the iOS14 update affect roofing ads?
It made tracking harder for amateurs. We use "Server-Side API" tracking and "Offline Conversions" (uploading your sales data back to Facebook) to train the algorithm. This advanced setup restores the accuracy that most advertisers lost in 2021.
Can I run ads for commercial roofing on Facebook?
Yes. It requires different targeting (Job Titles, Building Owner interests) and different creative (ROI focus vs. Curb Appeal). While volume is lower than residential, the ROI on a single commercial lead makes it highly profitable.
How often do I need to change my ads?
Every 3-4 weeks. "Ad Fatigue" is real. If people see the same roof photo too many times, they stop clicking and your costs rise. We constantly rotate creative—images, videos, carousels—to keep your audience engaged and your costs low.
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