Privacy Policy

Last updated: March 9, 2026

Introduction

BaaDigi Digital Marketing ("BaaDigi," "we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at baadigi.com or engage with our digital marketing services. This policy is designed to comply with the California Consumer Privacy Act (CCPA/CPRA) and all applicable US state privacy laws, including those in Virginia, Colorado, Connecticut, Texas, Oregon, Montana, Utah, Iowa, Delaware, Nebraska, New Hampshire, New Jersey, Tennessee, Minnesota, Maryland, Indiana, Kentucky, Rhode Island, and Florida.

Categories of Personal Information We Collect

Personal Information You Provide Directly

When you fill out a contact form, request a marketing audit, schedule a consultation, or otherwise interact with our site, we may collect:

  • Identifiers: Name, email address, phone number, mailing address
  • Commercial information: Company name, website URL, services of interest, project details
  • Professional information: Job title, industry, business type
  • Communications: Messages, feedback, and any other information you voluntarily provide

Information Collected Automatically

When you visit our website, we automatically collect certain information through cookies and similar technologies, including:

  • Internet activity: Pages visited, time spent on pages, click behavior, referring URLs, search terms used to find our site
  • Device information: IP address, browser type and version, operating system, screen resolution, device type
  • Geolocation data: Approximate geographic location (city/region level) derived from your IP address
  • Unique identifiers: Cookie IDs, advertising IDs, session IDs

Sensitive Personal Information

We do not intentionally collect sensitive personal information such as Social Security numbers, financial account details, precise geolocation, racial or ethnic origin, religious beliefs, health information, sexual orientation, or biometric data. If such information is inadvertently provided, we will delete it promptly.

Purposes for Collection and Use

We use the information we collect for the following business and commercial purposes:

  • Service delivery: To respond to inquiries, provide consultations, and deliver digital marketing services
  • Communications: To send marketing communications, newsletters, and service updates (with your consent where required)
  • Website improvement: To analyze usage patterns, improve site performance, and personalize your experience
  • Advertising: To run and measure the effectiveness of advertising campaigns, including targeted and retargeted ads
  • Analytics: To understand website traffic, user behavior, and campaign performance
  • Security: To detect, prevent, and address fraud, abuse, or technical issues
  • Legal compliance: To comply with applicable laws, regulations, and legal processes

Cookies and Tracking Technologies

We use cookies, web beacons, pixels, and similar tracking technologies to collect information about your browsing activity. These include:

  • Essential cookies: Required for website functionality (session management, security)
  • Analytics cookies: Help us understand how visitors use our site (Google Analytics)
  • Advertising cookies: Used for targeted advertising and measuring ad effectiveness (Google Ads, Meta Pixel)
  • Functional cookies: Remember your preferences and settings

You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. However, disabling cookies may limit your ability to use certain features of our website.

Global Privacy Control (GPC) & Universal Opt-Out Mechanisms

We honor Global Privacy Control (GPC) signals and other universal opt-out mechanisms as required by applicable state laws including those of California, Colorado, Connecticut, Delaware, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, and Texas. When we detect a GPC signal from your browser, we treat it as a valid opt-out of the sale or sharing of your personal information and targeted advertising.

Third-Party Services We Use

We use the following specific third-party services that may collect or receive information about you:

  • Google Analytics (Google LLC) — Web analytics service that uses cookies to collect anonymous usage data, including page views, session duration, and user demographics. Google's Privacy Policy
  • Google Ads (Google LLC) — Advertising platform used to serve targeted search and display ads, track conversions, and build remarketing audiences. Google's Privacy Policy
  • Meta Pixel (Meta Platforms, Inc.) — Tracking pixel used to measure ad effectiveness and build custom audiences for Facebook and Instagram advertising. Meta's Privacy Policy
  • Go High Level / HighLevel Inc. — Customer relationship management (CRM) platform used to manage leads, email/SMS communications, and marketing automation. GHL's Privacy Policy
  • Vercel Inc. — Website hosting and deployment platform. Vercel's Privacy Policy
  • Supabase Inc. — Backend-as-a-service platform used for data storage and authentication. Supabase's Privacy Policy

Note: Per Rhode Island law (RIDTPPA), we disclose the specific third parties listed above rather than only categories of recipients.

Data Sharing and "Sale" of Personal Information

We do not sell your personal information for monetary consideration.

Under some state privacy laws (including California's CCPA/CPRA), sharing personal information with third-party advertising platforms for targeted advertising purposes may be considered a "sale" or "sharing" of personal information. Our use of cookies from Google Ads and Meta Pixel for targeted advertising may fall within this definition.

We may share your information with the following categories of recipients:

  • Service providers: Companies that help us operate our business (CRM, analytics, hosting, email delivery)
  • Advertising partners: Platforms used for targeted advertising and remarketing (Google, Meta)
  • Legal authorities: When required by law, subpoena, court order, or to protect our legal rights
  • Business transfers: In connection with a merger, acquisition, or sale of assets

We do not sell or share the personal information of consumers under the age of 16 for targeted advertising purposes.

Data Retention

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, including:

  • Contact form submissions: Retained for up to 3 years after last interaction, or until you request deletion
  • Client account data: Retained for the duration of the business relationship plus 3 years
  • Website analytics data: Retained as configured in our analytics tools (typically 14–26 months)
  • Marketing communications: Until you unsubscribe or request removal

When data is no longer needed, we securely delete or anonymize it.

Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include encrypted data transmission (HTTPS/TLS), access controls, and secure hosting infrastructure. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Your Privacy Rights

Depending on your state of residence, you may have some or all of the following rights regarding your personal information. We extend these rights to all US consumers regardless of state:

Rights Available to All Consumers

  • Right to Know / Access: Request what personal information we have collected about you, including the categories and specific pieces of data
  • Right to Delete: Request deletion of your personal information, subject to certain legal exceptions
  • Right to Opt Out of Sale / Sharing: Opt out of the sale or sharing of your personal information for targeted advertising
  • Right to Opt Out of Targeted Advertising: Opt out of the use of your personal information for targeted advertising purposes
  • Right to Correct: Request correction of inaccurate personal information we hold about you
  • Right to Data Portability: Obtain a copy of your personal information in a readily usable format
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights

Additional Rights in Certain States

  • Right to Opt Out of Profiling (CO, CT, VA, MD, MN, and others): Opt out of profiling that produces legal or similarly significant effects
  • Right to Appeal (CT, CO, VA, MD, MN, DE, NJ, RI, and others): If we deny your privacy request, you have the right to appeal that decision
  • Right to Limit Use of Sensitive Information (CA): California residents may limit our use of sensitive personal information to purposes necessary to provide our services

How to Exercise Your Rights

To submit a privacy request, you may:

We will verify your identity before processing your request. We will respond within 45 days of receiving your verified request. If we need additional time (up to 90 days total), we will notify you of the extension and the reason.

You may also designate an authorized agent to make a request on your behalf, provided the agent has your written permission and can verify their identity.

State-Specific Disclosures

California Residents (CCPA/CPRA)

In the preceding 12 months, we have collected the following categories of personal information: identifiers, internet activity information, geolocation data, commercial information, and professional information. We may have "shared" identifiers and internet activity information with advertising partners (Google, Meta) for cross-context behavioral advertising purposes. California residents have the right to request that we limit the use of their sensitive personal information and to know about any automated decision-making technology we use. As of January 1, 2026, we comply with California's updated CPRA regulations regarding automated decision-making transparency.

Texas Residents (TDPSA)

The Texas Data Privacy and Security Act applies to businesses operating in Texas with no minimum consumer threshold. Texas residents have all rights listed above, and we honor GPC signals as required.

Maryland Residents (MODPA)

Effective October 1, 2025, the Maryland Online Data Privacy Act prohibits the sale of sensitive personal information (not just opt-out). We do not sell sensitive personal information of any consumer. Maryland residents under the age of 18 are protected from targeted advertising.

Virginia, Colorado, Connecticut, Oregon, Montana, Utah, Iowa, Delaware, Nebraska, New Hampshire, New Jersey, Tennessee, Minnesota, Indiana, Kentucky, Rhode Island Residents

Residents of these states have the privacy rights outlined in the "Your Privacy Rights" section above, as granted by their respective state privacy laws. To exercise your rights, use the contact methods described above. If we deny your request, you may appeal by contacting us with the subject line "Privacy Appeal."

"Do Not Sell or Share My Personal Information"

As required by California law and honored for consumers in all states, you may opt out of the sale or sharing of your personal information. To opt out:

  • Email us at info@baadigi.com with the subject "Do Not Sell or Share"
  • Enable Global Privacy Control (GPC) in your browser — we will automatically honor this signal

Children's Privacy

Our website and services are directed to businesses and are not intended for individuals under the age of 18. We do not knowingly collect personal information from anyone under 18 years of age. We do not engage in targeted advertising directed at minors. If you believe we have inadvertently collected information from a child or minor, please contact us immediately so we can promptly delete it.

International Users

Our website and services are operated in the United States. If you access our website from outside the US, your information may be transferred to and processed in the United States, which may have different data protection laws than your jurisdiction. By using our site, you consent to this transfer.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically. Material changes will be communicated via prominent notice on our website.

Contact Us

If you have questions about this Privacy Policy, want to exercise your privacy rights, or wish to file a complaint, please contact us:

If you are not satisfied with our response, you may contact your state's Attorney General's office to file a complaint.