Stevens HomeBuilding Group
From slow WordPress site to a 24/7 lead-generation engine
Results
Core Web Vitals all green — LCP under 1.5s, CLS near zero on mobile and desktop
Persistent CTAs and trust signals tripled inbound quote requests within 90 days
Page load cut by 67% after migrating from WordPress to Next.js
Quote forms and calls now coming in outside business hours — nights and weekends
The Challenge
- Legacy WordPress site with slow load times and plugin bloat
- Poor mobile responsiveness hurting local search rankings
- No strategic use of 5-star Google and BBB reviews
- Missing conversion-focused CTAs — no clear path to "Get a Quote"
What We Did
Next.js Replatform
Eliminated plugin bloat with a custom Next.js build. Sub-2-second load times across every page.
Trust-Led Design
Put 5-star reviews and BBB accreditation front-and-center. Real photos, real trust signals.
Service Silos
Separate navigation paths for roofing, gutters, siding, and inspections — each optimized for its own keywords.
Persistent CTAs
Sticky "Call Now" and "Get a Quote" buttons on every page. No dead ends.
“A seamless blend of professional aesthetics and technical reliability.”
Frequently Asked Questions
Why did Stevens HomeBuilding switch from WordPress to Next.js?
WordPress plugin bloat was killing their page speed and mobile experience. Next.js gave them sub-2-second loads with zero maintenance headaches.
How does a faster website help a roofing company get more leads?
Google ranks faster sites higher in local search. Plus, homeowners bounce from slow sites — a fast site keeps them engaged and more likely to request a quote.
Does BaaDigi build websites for roofing companies outside North Carolina?
Yes. BaaDigi works with roofing companies nationwide. We specialize in contractor marketing regardless of location.
We Help Contractors Like Stevens HomeBuilding Group Nationwide
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