PPC for Security Systems & Smart Home Setup in Orange County, CA | Baadigi

The Orange County Smart Home & Security Challenge: Capturing the "Done-for-Me" Customer

While the DIY market for smart home gadgets is huge, there is a large and growing segment of affluent homeowners who want a professional, seamless, and fully integrated system. These are the customers who search on Google for "professional security camera installation" or "smart home automation company near Irvine Spectrum Center." The challenge is that you are competing with the massive ad budgets of national security companies. You need a smart, efficient way to capture these high-value, "done-for-me" clients.

The Baadigi Solution: A Niche-Targeted PPC Strategy

Pay-Per-Click (PPC) advertising is the most effective way to target these specific, high-intent searches with precision. We create and manage Google Ads campaigns that focus on your expertise as a custom integrator. Join over 140 contractors who trust Baadigi to build their digital foundation and own their local market. This is how you attract clients who value expertise over a cheap gadget. Our approach is a powerful complement to our foundational Local SEO.

• Targeting "Professional Installation" Keywords: We focus your ad spend on keywords that explicitly include terms like "installer," "company," "professional," and "service," filtering out the DIY researchers. Our AI for contractors service leverages similar data-driven approaches.
• Promoting High-End Brands and Systems: We run ads targeting users searching for the high-end brands you carry, like Control4 or Lutron, connecting you with clients who are looking for a premium solution.
• Ad Copy that Sells Expertise: We write compelling ads that highlight your certification, experience, and ability to create a truly seamless smart home experience, differentiating you from the big box stores and national brands. Explore our full range of digital marketing solutions.

Orange County PPC FAQs

How do you compete with the big security companies like ADT on Google Ads?
By being more specific and local