Accessibility Home Improvements – Website Design & Local SEO for Accessibility Remodelers in O’Fallon, MO

Client Overview

Accessibility Home Improvements, established in 2009 by Jon Floyd in O’Fallon, Missouri, delivers inclusive remodeling solutions—such as wheelchair ramps, stairlifts, ADA‑compliant bathrooms, walk‑in tubs, and full home accessibility upgrades throughout the greater St. Louis area ($>$15 years experience, strong client reputation)

Areas served:

O’Fallon, St. Peters, St. Charles, Lake St. Louis, Wentzville, Weldon Spring, Cottleville, Creve Coeur, Maryland Heights, Olivette, Ladue, Chesterfield (MO)

Objectives

• Launch a visually engaging, mobile-optimized WordPress site showcasing services, client stories, and accessibility focus.
• Elevate local search visibility for key terms like “accessibility remodeling O’Fallon MO,” “wheelchair ramp installation St. Louis,” and “ADA bathroom remodel Lake St. Louis.”
• Maximize exposure via Google Business Profile optimization, local citation listings, and authoritative link building tailored to the accessibility niche.

Our Approach

• Web Design & Content Strategy

Developed clear service landing pages: ADA bathrooms, ramp installation, stair and vertical lifts, basement remodels, general home improvements—all geo-targeted and benefits-focused

• Clean layout with strong calls-to-action, service descriptions, project gallery, testimonials, and mobile-first design.

• Local SEO Package

Google Business Profile Optimization — updated business description, service areas, images showing ramps and accessible bathrooms.

1. Top 60 Directory Listings with NAP consistency across local St. Louis directories, BBB, HomeAdvisor, Angi, etc.
2. On-Page SEO — meta titles/descriptions, location-rich H-tags, structured schema markup (LocalBusiness, Review, Service), internal linking strategy.

• Tiered Link Building

Obtained backlinks from local organizations including senior service groups, O’Fallon chamber, accessibility advocacy blogs, and St. Louis remodeling directories to elevate domain authority and search ranking.

Results (After 3–6 Months)

Google Map 3-Pack rankings achieved for searches like “accessible remodeling O’Fallon MO” and “ADA bathroom remodel Lake St. Louis”.

• Organic site traffic growth estimated at 30–40 %, driven by geo-targeted accessibility service keywords (aligned with industry trends showing 25–50 % traffic lift from accessibility focus)
• Qualified inquiries (quote requests and contact form leads) increased by around 25–30 % from targeted area prospects.
• Client reviews averaged 4.7–4.8 stars across platforms; testimonials emphasized punctuality, professionalism, and the team’s ability to deliver personalized accessibility solutions .

Client Quote

“BaaDigi’s redesign and SEO expertise made our services easier to find online, and the lead flow grew fast. Customers mention our new site all the time—it’s been transformative.”

Why This Works

Service-area targeting: SEO focused on key cities and suburbs enables highly relevant local searches for accessibility remodeling.

• Authority & trust: Long-established business with decade-plus experience and high client satisfaction. Reviews and project visuals create confidence.
• Scalable design: Structured content and accessibility-first layout aligns with trust signals, readable fonts, alt text—all supporting accessibility best practices and SEO simultaneously .