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SEO Prompts for ChatGPT (And the Three You Should Never Use)

ChatGPT is genuinely good at some SEO work and confidently terrible at the rest. The difference is whether the job needs live data — and most SEO advice online ignores that line completely.

By Ryan Goering, CEO & Founder, BaaDigi

Last updated August 2026

The Short Answer

The best SEO prompts for ChatGPT are the ones that ask it to structure, draft, or expand content you supply — outlining a cost guide, writing FAQ answers, drafting Google Business Profile posts, or rewriting a title tag as a question. The prompts to avoid are the ones asking for facts it cannot know: keyword search volumes, your current ranking positions, and competitor traffic numbers. A language model will produce confident, specific, entirely invented figures for all three, and people build content plans on them. Use ChatGPT for the writing and the structure; use Google Search Console and a real keyword tool for anything with a number attached.

Quick Answers

Can ChatGPT do keyword research?

It can suggest keyword ideas and group them by intent, which is genuinely useful. It cannot tell you search volume or difficulty — those numbers come from a live index it does not have. Take the ideas, then check the numbers in a real tool before committing to anything.

What SEO tasks is ChatGPT actually good at?

Turning a topic into a structured outline, writing FAQ answers in a consistent voice, drafting meta descriptions at scale, expanding bullet points into readable prose, and spotting questions your page fails to answer. All of these are structure and language work, which is what it does.

Will Google penalise content written with ChatGPT?

Not for being AI-written. Google penalises unhelpful content regardless of who typed it. The practical risk is that unedited output is generic and says nothing only your business could say — which is exactly the profile of content that does not rank.

Prompts That Work

Structure and drafting jobs. You supply the facts and the judgment; ChatGPT supplies the words and the shape.

The Cost Guide Outline

ChatGPT

Cost pages are what AI engines and searchers cite most. Build yours.

Outline a web page titled "How Much Does [service] Cost in [city/region]?" Include: a direct answer paragraph up top with a price range I will fill in with my real numbers, the 5-7 factors that change the price, a simple good/better/best comparison, and the questions people always ask about paying for this. Write it like a [type of business] explaining it across the kitchen table, not like a marketer.

Leave every number as [BRACKETS] for me to fill in. Do not guess prices.

The FAQ Builder

ChatGPT

The exact questions people ask AI — answered on YOUR site.

List the 15 questions people in [city] most often ask before hiring a [type of business]. Then write a 50-80 word answer for each that I can review, correct with my real process and pricing, and publish on my website FAQ page. Plain language, no filler.

Mark any answer where you are unsure of the facts with [VERIFY] so I know to check it.

Google Business Profile Post Pack

ChatGPT

A month of GBP posts in one shot.

Write 4 Google Business Profile posts for my [type of business] in [city]:
1. A seasonal offer post about [offer]
2. A recent-job story about [brief job description]
3. A customer tip related to [service]
4. A post highlighting this review: [paste review]

Under 100 words each. Plain language a customer would use, no hashtags, no hype. End each with "Call [phone] for a free estimate."

The Title and Meta Rewrite

ChatGPT

Fix the two lines that decide whether anyone clicks.

The Intent Sorter

ChatGPT

Turn a messy keyword list into a page plan.

Unlock every prompt in the library

One email unlocks the rest of this page and every other page in the library — audit prompts, AI search prompts, marketing prompts, all of it.

No spam. No sales calls unless you ask for one.

The Three to Never Use

These get asked constantly and produce invented numbers every time. Included so you can recognise them, not run them.

Never: "What is the search volume for..."

ChatGPT

It will give you a confident number. The number is made up.

Never: "What position do I rank for..."

ChatGPT

It cannot see the SERP. It will still answer.

Never: "How much traffic does my competitor get?"

ChatGPT

Nobody knows this. Not even the tools that sell it.

Frequently Asked Questions

Should you publish ChatGPT output directly?

No. Unedited output is generic by construction — it is the average of everything written on the topic. The value comes from replacing its placeholders with your real prices, your real process, and things only your business knows. That editing pass is the work.

How do you stop ChatGPT inventing facts about your business?

Give it the facts up front and tell it to mark anything uncertain. Adding "mark anything you are unsure of with [VERIFY] rather than guessing" to a prompt changes the output substantially. It will not eliminate invention, but it makes it visible.

Is ChatGPT better than Claude or Perplexity for SEO?

For drafting and structure they are close. Perplexity is better for anything needing live sources because it cites what it read. Claude tends to hold a long document together more consistently. For the prompts on this page, ChatGPT is fine.

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