25 AI Prompts for Contractors That Actually Win Jobs

Find out if ChatGPT recommends you — and why not.

Who are the best [trade] companies in [city]? 

Then ask as a follow-up:

I own [company name] in [city]. You did not mention my company. What factors are you using to pick recommendations, and what would need to change for my business to be included?

See which sites AI pulls from so you can get listed on them.

When you recommend [trade] companies in [city], which websites, directories, and review platforms are you pulling that information from? List the specific sources so I can make sure my business has a strong, accurate profile on each one.

A month of GBP posts in one shot.

Write 4 Google Business Profile posts for my [trade] company in [city]:
1. A seasonal offer post about [offer]
2. A recent-job story about [brief job description]
3. A homeowner tip related to [service]
4. A post highlighting this customer review: [paste review]

Under 100 words each. Plain language a homeowner would use, no hashtags, no hype. End each with "Call [phone] for a free estimate."

Cost pages are what AI engines cite most. Build yours.

Outline a web page titled "How Much Does [service] Cost in [city/region]?" Include: a direct answer paragraph up top with a price range I will fill in with my real numbers, the 5-7 factors that change the price, a simple good/better/best comparison, and the questions homeowners always ask about paying for this. Write it like a [trade] explaining it to a homeowner across the kitchen table, not like a marketer.

The exact questions homeowners ask AI — answered on YOUR site.

List the 15 questions homeowners in [city] most often ask before hiring a [trade]. Then write a 50-80 word answer for each that I can review, correct with my real pricing and process, and publish on my website FAQ page. Plain language, no filler.

Send 24 hours after every finished job.

Write a friendly text message to send a customer 24 hours after we finish a [service] job, asking for a Google review. Include a placeholder for the review link

Reply to every review without it sounding canned.

Here are 3 recent reviews of my [trade] business:
[paste reviews]

Write a reply to each. For positive ones, thank them and mention the specific service and cit

Defuse a bad review without making it worse.

A customer left a [x]-star review of my [trade] company saying: [paste review]. Write a calm public response that: owns anything we could have done better, stat

Turn a happy customer into a page AI engines cite.

Turn these customer quotes and job details into a short "real job story" for my website:
[paste quotes + job details: what the problem was, what we found, what 

Your cheapest leads are your past customers’ neighbors.

Write a short email to past customers offering [$X off / gift card / incentive] when they refer a neighbor or friend who books a [service] job with us. Friendly

The money page for every service you offer.

Draft a service page for [service] in [city]. Structure:
1. A direct answer paragraph up top: what it is, what it typically costs (I will add real numbers), wha

Answers the question homeowners ask AI before booking.

Write a "What happens during a [service]?" page for my [trade] company. Walk a homeowner through each step from the moment we arrive: how long each part takes, 

Troubleshooting content is prime AI-citation material.

Write a homeowner troubleshooting guide titled "Why is my [system/fixture] [problem]?" Cover the 5 most common causes from most likely to least likely. For each

Turn job photos sitting on your phone into proof.

Turn these job notes into a project showcase post for my website:
[paste: what the problem was, city/neighborhood, materials used, timeline, anything unusual, f

Seasonal content that brings inspection and maintenance calls.

Write a "[season] [trade] prep checklist for [city] homeowners" - 8 to 10 items. For each: why it matters in our local climate, whether it is DIY or needs a pro

The message that goes out the moment a lead comes in.

Write the first text message AND the first email we send within 60 seconds of a new lead submitting a form on our website for [service]. Acknowledge their reque

Most estimates die from silence, not price.

Write a follow-up sequence for homeowners who received a [service] estimate from us but have not booked: 2 text messages and 2 emails spread over 7 days. Trust-

Free jobs hiding in your old customer list.

Write a 3-email sequence to past customers we have not served in 12+ months, offering a [seasonal service/inspection/tune-up]. Reference that we have worked on 

Every call answered the same way, every lead tracked.

Write a phone intake script for whoever answers our phones at [company]:
1. A greeting
2. The 5 questions to qualify a [service] lead (location, problem, timeli

The email that carries your quote should sell it.

Write the email we send with a [service] estimate attached. Include: a one-line summary of what we quoted, what is included and what is not, how long the price 

Are you underspending, overspending, or scattering?

My [trade] company does $[X] per year in revenue. I currently spend $[Y] per month on marketing across: [list channels and spend]. Based on standard home-servic

Find the channel quietly burning your money.

Here is my current lead channel mix: [for each channel: monthly spend and roughly how many leads it produces]. Calculate my cost per lead for each channel. Then

What do the guys outranking you have that you don’t?

Compare my website [your URL] against these two competitors: [competitor URLs]. What do they have that I do not - service pages, cost guides, reviews, photos, o

Keep crews busy without buying leads.

Build a 90-day plan to keep my [trade] crew busy through [slow months] using ONLY my past customer list, my Google Business Profile, and referrals - nothing tha

Know your numbers before any marketing conversation.

A typical [service] job for us sells at $[X] with about $[Y] in labor and materials. If a lead costs me $[Z] and I close [N]% of leads, walk me through the math