Comparison Guide

CraftJack vs BaaDigi: Pay-Per-Lead vs Owning Your Pipeline

CraftJack is a popular pay-per-lead platform for contractors. But is buying leads the best long-term strategy? We compare CraftJack's model with building a marketing system you own — and show you the math behind both approaches.

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CraftJack

Pricing: $10-$50 per lead, shared with 2-4 contractors

Pros

  • Lower cost per lead than HomeAdvisor ($10-$50)
  • Leads sent to fewer contractors (usually 2-4)
  • Simple pay-per-lead model, no contracts
  • Good for testing new service areas

Cons

  • Leads are still shared, not exclusive
  • You don't build any long-term asset
  • Limited control over lead quality or volume
  • No brand building — homeowners don't remember you
  • Costs never decrease no matter how long you use it

Best for: Contractors who need a predictable, low-cost lead supplement while building their own marketing

The BaaDigi Alternative: Own Your Pipeline

Instead of renting leads from platforms, we build a marketing system you own — one that generates exclusive leads and gets cheaper over time.

Every lead is 100% exclusive — the homeowner contacted YOU, not a platform
Your cost per lead decreases over time as SEO and reputation compound
Full ownership of your digital presence — rankings, reviews, and website
AI-powered follow-up responds to leads in seconds while you're on a job
Multi-channel approach: SEO + PPC + web design working together
Transparent reporting shows exactly where every lead came from
See How It Works for Your Business

Frequently Asked Questions

Is CraftJack worth it?

CraftJack offers some of the cheapest contractor leads available ($10-$50). For new contractors or those testing a new service area, it can be useful. But the leads are shared, and you're building zero long-term value. Every dollar goes to CraftJack, not to your own brand.

How much do CraftJack leads cost?

CraftJack leads typically range from $10-$50 depending on your trade, location, and job type. This is cheaper than HomeAdvisor, but they're still shared leads sent to 2-4 contractors.

Can I use CraftJack AND build my own marketing?

Absolutely — and that's often the smartest approach. Use CraftJack for immediate lead flow while investing in SEO, Google Ads, and your website for long-term growth. Over time, your own marketing should replace your need for third-party leads entirely.

More Comparisons

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