Comparison Guide

HomeAdvisor vs Angi vs Owning Your Own Lead Pipeline

HomeAdvisor (now Angi Leads) and Angi are the biggest names in contractor lead generation. But are shared leads really the best way to grow? We break down the real costs, the hidden downsides, and the alternative that top contractors are switching to.

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HomeAdvisor / Angi Leads

Pricing: $15-$100+ per lead, shared with 3-5 other contractors

Pros

  • Instant lead flow — turn it on and leads arrive
  • No upfront marketing investment
  • National brand recognition with homeowners

Cons

  • Shared leads (3-5 contractors per lead)
  • Cost per lead keeps rising ($15-$100+)
  • No brand building — you're renting visibility
  • Lead quality is inconsistent
  • Zero control over your pipeline

Best for: Brand new contractors who need leads immediately and have no marketing budget

Angi (Formerly Angie's List)

Pricing: Free listing + paid advertising ($300-$3,000+/month)

Pros

  • Review-driven platform builds trust
  • Homeowners actively searching for contractors
  • Strong brand recognition

Cons

  • Paid advertising now required for visibility
  • Reviews are locked to the platform
  • Pay-to-play model favors bigger spenders
  • Leads are shared, not exclusive

Best for: Established contractors with strong review profiles who want supplemental leads

The BaaDigi Alternative: Own Your Pipeline

Instead of renting leads from platforms, we build a marketing system you own — one that generates exclusive leads and gets cheaper over time.

Every lead is 100% exclusive — no competing with other contractors for the same job
You own your pipeline: SEO rankings, Google Ads, and your website work for YOU, not a platform
Cost per lead drops over time as your organic presence grows (opposite of lead platforms)
Full attribution — know exactly which marketing channel generated each lead
Brand building: homeowners remember YOUR name, not HomeAdvisor's
AI-powered speed-to-lead ensures you respond in seconds, not hours
See How It Works for Your Business

Frequently Asked Questions

Is HomeAdvisor worth it for contractors?

HomeAdvisor can work as a short-term lead source, but most contractors find the shared leads and rising costs unsustainable long-term. The average contractor pays $50-$100+ per lead and competes with 3-5 others for each job. Building your own marketing generates exclusive leads at a lower long-term cost.

Why are contractors leaving HomeAdvisor?

The main complaints: shared leads (you're competing with other contractors for the same homeowner), inconsistent lead quality, rising costs, and no brand building. When you stop paying, the leads stop completely — you own nothing.

What's the average cost per lead on HomeAdvisor?

HomeAdvisor leads typically cost $15-$100+ depending on your trade and location. Roofing leads are among the most expensive. The real cost per *booked job* is much higher when you factor in shared leads and low close rates (typically 10-20% on shared leads vs 30-50% on exclusive leads).

How does BaaDigi compare to HomeAdvisor?

BaaDigi builds your own lead generation system — SEO, Google Ads, website optimization, and AI follow-up. Every lead is exclusive to you. While HomeAdvisor charges per lead forever, our approach builds an asset you own. After 6-12 months, your cost per lead is typically 40-60% lower than shared lead platforms.

More Comparisons

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