Comparison Guide
BaaDigi vs Scorpion: Which Contractor Marketing Agency Is Right for You?
Scorpion is one of the best-funded, most well-known marketing companies serving contractors and home services. They've invested heavily in proprietary technology, AI tools, and a polished sales process. For enterprise-level contractors with $5M+ in revenue and the budget for $10,000+/month in marketing fees, they offer real capabilities. But for the contractors doing $250K-$5M — which is most of the market — Scorpion's pricing, contract structure, and "you don't own your website" policy create a significant mismatch. This guide breaks down exactly what you get from each agency and which makes more sense for your revenue stage.
Scorpion
Visit sitePricing: $3,000-$7,000+/month management + $5,000-$50,000 setup. Total first-year investment typically $75,000-$150,000+.
Pros
- Large company with 20+ years in business (founded 2001) — established track record
- Proprietary AI platform with advanced tracking and attribution technology
- Polished website designs with high production value
- Full-service across multiple channels (SEO, PPC, social, reputation)
- Serves large enterprises — proven at scale for $5M+ contractors
Cons
- Pricing starts at $3,000-$7,000+/month management + $5,000-$50,000 setup (G2, Clutch reports)
- Long-term contracts required (12-24 months — leaving early is expensive)
- You don't own your website: if you leave Scorpion, your site goes with them
- Not contractor-exclusive — they also market lawyers, dentists, healthcare providers
- Mixed reviews on ROI from smaller contractors — common complaint of "over-promise, under-deliver"
- Account managers handle multiple clients; personalized attention is limited at lower tiers
Best for: Large contractors ($5M+ revenue) who want enterprise-level technology, can commit to $10,000+/month, and are comfortable with long-term contracts
The Website Ownership Issue: Why It Matters More Than You Think
The single biggest structural difference between BaaDigi and Scorpion isn't price — it's website ownership. Scorpion builds websites on their proprietary platform. The designs are polished, the technology is solid, and they invest in keeping them updated. But the website lives on Scorpion's infrastructure and stays there when you leave.
For a contractor who has been with Scorpion for 3 years, their website has accumulated significant domain authority, backlinks, and SEO signals. When they leave, that accumulated value transfers back to Scorpion — not to the contractor. Rebuilding a comparable site and regaining comparable SEO authority typically takes 18-24 months. Reconstruction estimates run $10,000-$50,000+ depending on the size and complexity of the site.
BaaDigi builds all websites on your domain, hosted on your hosting account. If you ever decide to leave — for any reason — you walk away with your website, your domain authority, your Google Analytics history, your Google Business Profile data. Everything is yours from day one.
Scorpion vs BaaDigi: Pricing Reality Check
Scorpion doesn't publicly list pricing, which is a red flag in itself. From verified contractor reports on G2, Clutch, and contractor forums, here's what you can expect:
Entry-level Scorpion: $3,000-$5,000/month management fee + $5,000-$15,000 setup. First-year total: $41,000-$75,000.
**Mid-level Scorpion** ($1M-$5M contractors): $5,000-$7,000/month management + $10,000-$30,000 setup. First-year total: $70,000-$114,000.
**Enterprise Scorpion** ($5M+ contractors): $7,000+/month management + $20,000-$50,000 setup. First-year total: $104,000+.
BaaDigi pricing (published, no surprises): - Stability Engine: $497/month (small contractors under $500K) - Predictability Engine: $1,397/month (growing contractors $500K-$3M) - Market Control Engine: $3,997/month (established contractors $3M+)
Zero setup fees. Month-to-month terms. No setup fees. The same core services (SEO, PPC, web design, AI tools) at a fraction of the cost, tailored to contractors specifically.
When Scorpion Makes Sense Over BaaDigi
We'd rather lose a client to the right fit than keep one who would be better served elsewhere. Scorpion genuinely makes more sense than BaaDigi in specific scenarios:
Very large contractors ($10M+): At the enterprise level, Scorpion's proprietary technology platform, dedicated account teams, and scale of operation provide capabilities that justify the premium. If you're spending $15,000+/month on marketing regardless, Scorpion's tech stack is worth evaluating.
Multi-location operations: Scorpion has more infrastructure for managing marketing across 10+ locations simultaneously. If you're running a franchise model or regional expansion, their systems are built for that complexity.
Pure SEO/PPC without AI automation: Scorpion's core strengths are traditional digital marketing channels. If AI-powered speed-to-lead, automated follow-up, and the ContractorBrain assistant aren't priorities, Scorpion's channel execution is strong.
BaaDigi is the better fit for contractors doing $250K-$10M who want: transparent pricing, ownership of all digital assets, contractor-only specialization, AI-integrated lead capture, and a growth system rather than a collection of services.
The BaaDigi Alternative: Own Your Pipeline
Instead of renting leads from platforms, we build a marketing system you own — one that generates exclusive leads and gets cheaper over time.
Frequently Asked Questions
How much does Scorpion charge contractors?
Scorpion does not publicly list pricing. Based on verified G2, Clutch, and contractor forum reports, management fees typically start at $3,000-$5,000/month for smaller contractors and range to $7,000+/month for larger businesses. Setup fees range from $5,000 to $50,000 depending on website complexity and campaign scope. Total first-year investment typically runs $41,000-$150,000+. Contracts are typically 12-24 months. BaaDigi publishes all pricing on our website: $497, $1,397, or $3,997/month with zero setup fees and month-to-month terms.
Can I take my website if I leave Scorpion?
No. Scorpion builds websites on their proprietary platform — you don't own the website or the infrastructure it runs on. If you leave Scorpion, the website stays with them. You'll need to rebuild from scratch, typically costing $10,000-$50,000+ for a comparable site. More importantly, you lose the domain authority and SEO equity accumulated over your time with them — which can take 18-24 months to rebuild. BaaDigi builds all client websites on the client's own domain and hosting. If you leave tomorrow, you take everything: your website, your code, your analytics history, your backlinks.
Is Scorpion better for large contractors?
Scorpion is genuinely better suited to large contractors ($5M-$15M+ revenue) who have the budget for enterprise-level marketing investment ($10,000+/month), want sophisticated proprietary technology and reporting, and are comfortable with long-term contracts. For contractors in the $250K-$5M range — which is most of the market — BaaDigi offers the same core services (SEO, PPC, web design, AI marketing) at significantly lower cost with more personalized attention, no long-term contracts, and full asset ownership. The question is: what stage are you at, and what do the economics of each option look like for your revenue level?
Does Scorpion guarantee results?
Scorpion does not publicly guarantee specific results. Reviews on G2 and Clutch show mixed feedback on lead generation ROI — particularly from smaller contractors who report spending $50,000-$100,000+ in year one without proportional lead results. BaaDigi doesn't guarantee specific ranking positions either (no reputable agency does — Google controls rankings). What we do guarantee: transparent reporting on every dollar spent, exclusive territory protection, a proven process built on 5,000+ contractor projects, and month-to-month terms so you're never locked in if results don't justify the investment.
Does Scorpion work for small contractors?
Scorpion's pricing and contract structure are mismatched for most small contractors (under $1M revenue). At $3,000-$5,000/month management + $5,000-$15,000 setup, the first-year commitment of $41,000-$75,000 is a substantial percentage of a small contractor's revenue. The 12-24 month contract terms mean there's no exit if results disappoint. BaaDigi's Stability Engine at $497/month with month-to-month terms is specifically designed for contractors under $500K who want professional marketing without enterprise-level pricing commitments.
What do Scorpion's negative reviews say?
The most common themes in negative Scorpion reviews on G2 and Clutch include: (1) high costs that don't deliver proportional leads, particularly for contractors under $3M; (2) poor communication and account manager responsiveness — clients report being passed between multiple account managers; (3) difficulty exiting contracts and understanding what you're paying for; (4) website ownership issues — shock when clients learn they can't take their website when they leave. Positive reviews tend to come from larger contractors with dedicated account teams and sufficient budget to fully leverage Scorpion's technology stack.
How is BaaDigi different from Scorpion?
The key differences: (1) Pricing — BaaDigi publishes transparent pricing from $497-$3,997/month with no setup fees; Scorpion doesn't publish pricing and charges $41,000-$150,000+ in year one. (2) Asset ownership — BaaDigi clients own their website and all marketing assets; Scorpion clients don't own their website. (3) Contract terms — BaaDigi is month-to-month; Scorpion requires 12-24 month contracts. (4) Specialization — BaaDigi works exclusively with contractors; Scorpion serves contractors, lawyers, dentists, and healthcare. (5) AI integration — BaaDigi includes speed-to-lead AI, automated follow-up, and ContractorBrain at every level; Scorpion's AI tools are focused on tracking and attribution.
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