Modern Bathworx: Web Design, Programmatic SEO & AI Automation Case Study

Client: Modern Bathworx Location: Gwinnett County & Greater Georgia Services Provided: Web Design, Programmatic SEO, PPC Ads, AI Automation Plan: BaaDigi 360

The Challenge: dominating a 40-City Service Area

Modern Bathworx is a premier bathroom renovation company in Georgia specializing in accessible remodeling and tub-to-shower conversions. While their workmanship was top-tier, their digital footprint was limited.

They faced a common problem for growing home service businesses: How do you rank locally in 40+ different cities without managing 40 different websites?

They needed a scalable system to capture leads from "Winder" to "Peachtree Corners" while automating the follow-up process to close jobs faster.

The Solution: BaaDigi 360 "All-in-One" Stack

We deployed the BaaDigi 360 Digital Success Suite, a complete ecosystem combining high-performance design with aggressive local SEO and AI-driven lead management.

1. Conversion-Focused Web Design

We launched a mobile-first, high-speed WordPress site designed to convert browsing homeowners into booked appointments.

• Key Features: Fast load speeds, accessible UI for their target demographic (aging-in-place), and clear Calls to Action.
• Core Pages: We built dedicated service pages for Complete Bathroom Remodels, Tub-to-Shower Conversions, and Walk-In Tubs.
• See our [Web Design Services]

2. Programmatic SEO for Hyper-Local Dominance

Instead of ranking for just "Georgia Remodeler," we utilized Programmatic SEO to instantly deploy targeted landing pages for over 40 specific cities.

• The Strategy: We created unique, high-value content targeting high-intent keywords like "Walk-in showers in Buford, GA" and "Accessible bathroom remodeling in Suwanee."
• The Result: Modern Bathworx now appears as a "local" option in dozens of cities they don't physically have an office in, but service daily.
• Learn more about [Local SEO & Programmatic Strategy]



3. AI Growth Suite & Lead Automation

Generating leads is only half the battle; responding fast wins the job. We integrated our AI Growth Suite to ensure no lead goes cold.

• 7-Channel Follow-Up: The system automatically engages leads via email, text, and voice drops immediately after they submit a form.
• AI Booking: Our AI agents qualify the homeowner and book the consultation directly into the sales calendar.
• See our [AI & Automation Solutions]

The Results (First 90 Days)

Since launching on October 1, 2025, the synergy of SEO and AI has delivered measurable ROI:

• 📈 Organic Traffic: Up 48%, driven largely by long-tail location queries from the new city pages.
• 🔎 Search Visibility: Over 100+ geo-targeted pages are now indexed and ranking on Google.
• 💰 Cost Efficiency: Cost Per Lead (CPL) dropped 32% compared to previous campaigns due to higher organic volume.
• 🤖 AI Efficiency: The AI follow-up system successfully recovered 1 in 5 "cold" leads, converting them into booked estimates without human intervention.

Service Area Expansion

Through our Programmatic SEO architecture, Modern Bathworx now holds digital real estate in the following key markets:

Gwinnett County: Buford, Duluth, Lawrenceville, Snellville, Suwanee, Peachtree Corners. DeKalb & Fulton: Decatur, Dunwoody, Johns Creek, Stone Mountain, Brookhaven. Barrow & Walton: Winder, Auburn, Monroe, Loganville. Hall & Jackson: Gainesville, Braselton, Jefferson, Commerce.

Ready to Scale Your Home Service Business?

• Modern Bathworx didn't just get a website; they got a Market Dominance System. If you are a contractor looking to expand your reach across multiple cities without the headache, let's talk.