Coastal Roots Hospitality
SEO strategy for a 3-restaurant hospitality group
A 60-second walkthrough of the website we built for Coastal Roots Hospitality.
Results for Coastal Roots Hospitality
More diners and event planners finding restaurants through Google
Prominent positions in local search for Monterey dining keywords
Increased reservations and catering inquiries from organic search
Our Approach
Local SEO Campaign
Optimized all three restaurant profiles and websites for local and tourist search intent.
Content Strategy
High-quality content showcasing menus, events, and the Coastal Roots story.
Frequently Asked Questions
What is Coastal Roots Hospitality?
Coastal Roots Hospitality is Monterey's premier restaurant group, founded in 1993 — the team behind Montrio, Tarpy's, and Rio Grill, plus full-service catering and event venues across the Peninsula.
What restaurants does Coastal Roots Hospitality own?
Coastal Roots operates three iconic Monterey-area restaurants — Montrio, Tarpy's, and Rio Grill — along with catering and private events.
What did BaaDigi build for Coastal Roots Hospitality?
BaaDigi built Coastal Roots a custom Next.js website tying together their restaurants, catering, and events — fast, mobile-perfect, and built to get found on Google and AI search.
Why is the site built on Next.js instead of WordPress?
Next.js delivers near-instant load times with no plugins to slow it down or get hacked — the same framework used by companies like Netflix and Nike.
How does the website help Coastal Roots get found online?
It's structured for Monterey dining and catering searches and AI answers in ChatGPT and Perplexity, so the group surfaces when people look for restaurants or catering on the Monterey Peninsula.
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