Pay-Per-Click Advertising
Qualified Leads on Demand with Targeted Ads
Google Ads and Meta Ads that deliver qualified contractor leads at scale. We specialize in high-intent campaigns for home services — not generic ad management.
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PPC for contractors is paid search and social advertising — primarily Google Ads and Meta Ads — that targets homeowners actively searching for home services. Cost per lead typically ranges from $25–$150 depending on trade and market, with most contractors investing $1,500–$10,000/month in ad spend. BaaDigi manages PPC campaigns across 400+ contractor accounts.
Why PPC Is the Fastest Way to Fill Your Pipeline
SEO is the long game. PPC is the right-now game. When you turn on a well-built Google Ads campaign, you can have qualified leads calling you within 24 hours. No waiting 6 months for rankings. No hoping your content gets indexed. You pay, you show up, you get calls.
The key word is "well-built." Most contractors who've tried Google Ads got burned because they hired a generic agency that bid on broad keywords, sent traffic to their homepage, and called it a day. That's not PPC — that's throwing money away. Real PPC for contractors means bidding on high-intent keywords ("emergency plumber near me"), sending traffic to dedicated landing pages built to convert, and tracking every call back to the ad that generated it.
When PPC is done right, it's the most predictable lead channel you have. You know exactly what you're spending, exactly what you're getting, and you can scale up or down based on your capacity. Booked solid for the next 3 weeks? Pause your ads. Need to fill a slow month? Turn up the budget. That level of control doesn't exist with any other marketing channel.
What You Get
Results Our Clients See
McKenzie Home Improvements achieved 3.5x monthly leads with Google Ads, site rebuild, and AI follow-up through The Predictability Engine (BaaDigi client reporting, 2025–2026).
Newlin Painting saw a 348% increase in qualified traffic after launching targeted ad campaigns alongside SEO (Google Analytics, Sept 2025 – Mar 2026).
Stevens Homebuilding tripled revenue by combining PPC with a full digital transformation (BaaDigi client reporting, 2024–2025).
Our Process
Campaign Strategy
We identify your best keywords, audiences, and budget allocation for maximum ROI.
Ad Creation
Compelling ad copy and creative designed specifically for contractor services.
Landing Pages
Custom landing pages optimized for conversion — not your homepage.
Launch & Monitor
Careful launch with daily monitoring during the optimization period.
Optimize & Scale
Continuous optimization to lower cost-per-lead and scale winning campaigns.
Which Level Includes Pay-Per-Click Advertising?
Every engine level builds on the last. Here's where ppc advertising fits in our system.
| Feature | Stability $497/mo | Predictability $1,397/mo | Market Control $3,997/mo |
|---|---|---|---|
| Local SEO & GBP | ✓ | ✓ | ✓ |
| Technical SEO | ✓ | ✓ | ✓ |
| Speed-to-Lead (30s auto-text) | ✓ | ✓ | ✓ |
| Predictable Work Dashboard | ✓ | ✓ | ✓ |
| Google Ads (PPC) | — | ✓ | ✓ |
| Expansion SEO (new zip codes) | — | ✓ | ✓ |
| AI Nurture Sequences | — | ✓ | ✓ |
| Content Marketing | — | ✓ | ✓ |
| Omnichannel Ads | — | — | ✓ |
| Database Reactivation | — | — | ✓ |
| Reputation Management | — | — | ✓ |
| Dedicated Account Manager | — | — | ✓ |
What Makes BaaDigi PPC Different
Contractor-Specific Keyword Strategy
We don't bid on generic keywords and hope for the best. We build campaigns around high-intent, service-specific terms that homeowners actually search when they're ready to hire. "Emergency roof repair" converts at 5x the rate of "roofing company" (BaaDigi Google Ads data, 2024–2026). We know which terms drive calls and which ones just burn budget because we've managed contractor campaigns across dozens of trades.
Dedicated Landing Pages for Every Campaign
Sending ad traffic to your homepage is like sending a customer into a department store and hoping they find what they need. We build dedicated landing pages for each service and location — pages with one clear message, one clear CTA, and zero distractions. This alone can cut your cost per lead in half compared to sending traffic to a generic page.
Real Conversion Tracking, Not Vanity Metrics
We don't report on impressions and clicks. We track phone calls, form submissions, and which ads generated them. Every lead is attributed to the exact campaign, keyword, and ad that produced it. You know exactly what's working and what isn't. No guessing, no inflated reports, no wasted budget.
We Manage Budget Like It's Our Money
A lot of agencies want you to spend more because they charge a percentage of ad spend. We charge a flat management fee, so we have zero incentive to inflate your budget. Our goal is the lowest cost per lead possible — not the highest ad spend. If we can get you the same leads for $2,000/month instead of $5,000, we'll tell you.
Frequently Asked Questions
What's a good cost per lead for contractors?
It varies by trade and market, but most contractors should target $25-75 for residential leads and $50-150 for commercial. HVAC and plumbing emergency leads tend to be on the higher end because the job value is high. Painting and remodeling leads are often cheaper. We benchmark against your industry and work to beat the averages continuously.
How much ad spend do I need?
We recommend a minimum of $1,500/month for Google Ads to get meaningful data and consistent leads. Most of our clients invest $3,000-10,000/month in ad spend for strong results. The right budget depends on your market size, competition, and how many leads you need. We'll give you a realistic recommendation during your free audit — no pressure to overspend.
Google Ads or Facebook Ads?
For contractors, Google Ads typically performs better for immediate lead generation because the intent is higher — someone searching "roof repair near me" needs a roofer right now. Facebook Ads are great for brand awareness, remarketing to people who visited your site but didn't call, and staying top of mind in your market. We often recommend both, starting with Google Ads and adding Meta once you have a retargeting audience built up.
I tried Google Ads before and it didn't work. What would be different?
Nine times out of ten, when contractors tell us Google Ads "didn't work," it's because the campaign was set up wrong: broad match keywords, no negative keywords, traffic going to the homepage, no conversion tracking. We build campaigns with exact and phrase match keywords, dedicated landing pages, proper call tracking, and daily optimization. It's a completely different approach than what most generic agencies deliver.
How quickly will I see results from PPC?
You can see leads within the first week of launching a campaign. The first 2-4 weeks are an optimization period where we're testing ad copy, adjusting bids, adding negative keywords, and refining targeting. By month 2, campaigns are typically dialed in and producing consistent results. PPC is the fastest lead channel available — it's instant visibility.
Do you charge a percentage of ad spend?
No. We charge a flat monthly management fee as part of your engine level. Our PPC management starts at $1,397/month with The Predictability Engine, which includes SEO, ads, and AI automation. Because we don't take a percentage, we're incentivized to get you results efficiently — not to inflate your budget.
Explore Our Other Services
Search Engine Optimization
Dominate local search results and get found by homeowners actively searching for your services.
Custom Web Design
Fast, conversion-optimized websites built to turn visitors into leads.
Digital Marketing
Full-funnel marketing strategies that generate predictable, scalable growth.
AI for Contractors
Leverage AI to automate follow-ups, qualify leads, and outpace your competition.
PPC by Location
Part of The Predictable Work Engine™
Pay-Per-Click Advertising is a core component of The Predictability Engine™
We don't sell pay-per-click advertising as a standalone tactic. It's built into a proven system designed to generate predictable, scalable growth for contractors.
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