Guides / CRM

How Much Does ServiceTitan Cost in 2026?

By Ryan Goering, CEO, BaaDigi · Last updated October 2026 · 23 sources checked

ServiceTitan pricing is not published, and the only figures available are user-reported estimates of roughly $245–$500 per technician per month plus a one-time implementation fee of $5,000–$15,000 for small companies[1]. Its three packages, Starter, Essentials and The Works, are priced per technician and quoted only after a sales demo[2][1]. The estimate, compiled by competitor Projul from user reports, breaks down to roughly $245–$300, $300–$400 and $400–$500 per technician per month by package; ServiceTitan has not published or confirmed these figures[1]. The marketing, booking and call-center tools are separate "Pro" add-on modules with no published price[3][4]. Before signing, read the termination clause: ending a contract early costs every remaining payment on the term[5].

BaaDigi does not resell ServiceTitan or take a referral fee from any software vendor named on this page. We sell marketing services, including a custom CRM built on GoHighLevel.

What does each ServiceTitan package cost?

ServiceTitan packages as listed on its pricing page, with user-reported estimates (checked September 21, 2026)[2][1]
PackageServiceTitan’s published priceUser-reported estimate (not confirmed)Adds over the tier below
StarterRequest pricing$245–$300 per tech / monthDispatching, scheduling, call booking, invoicing, pricebook
EssentialsRequest pricing$300–$400 per tech / monthMobile estimates, payroll management
The WorksRequest pricing$400–$500 per tech / monthConfigurable payroll, advanced reporting, commission tracking, customizable memberships

ServiceTitan describes the model only as "per-technician pricing" sized to the business, and the page offers a demo; we found no free trial listed there on September 21, 2026[2]. The estimates above come from a ServiceTitan competitor, which says it built them from TrustRadius, ITQlick, G2 reviews and BBB complaints[1]. Treat them as a range to negotiate against, not a quote.

Implementation is a separate, unpublished fee. The same compilation reports $5,000–$15,000 for small companies, $15,000–$30,000 for mid-size and $30,000–$50,000 or more for large, complex rollouts[1].

Which ServiceTitan features cost extra?

The tools that matter most for marketing are sold as premium add-on modules called Pro Products: Marketing Pro, Contact Center Pro, Scheduling Pro, Dispatch Pro, Fleet Pro, Field Pro and Pricebook Pro[4]. None has a published price; each starts with a demo[3].

  • Marketing Pro covers review requests, listings management across 60-plus sites, and email and direct-mail campaigns[6].
  • Marketing Pro Ads, the Google Ads revenue integration, requires a demo or your customer success manager to switch on[7].
  • Scheduling Pro is the online booking engine for your website, Google and social profiles[8].

Budget question to ask in the demo: which of the marketing features you saw are in core ServiceTitan, and which are Pro add-ons billed separately? The pricing page does not say.

What does a ServiceTitan contract lock you into?

The cancellation complaints on review sites trace back to the terms of use. As of the version last updated September 16, 2026:

  • Ending early costs every remaining payment. "If you want to terminate the Agreement before the term of the Agreement is over, you will owe a termination fee equal to all the remaining payments"[5]. The terms name two exceptions: a material breach by ServiceTitan that it does not fix within 30 days of notice, or a party ceasing business or becoming insolvent. We read the public terms of use only, not any order form, which can differ[5].
  • You pay for the seats you committed to, for the whole term, whether or not you fill them[5].
  • Month-to-month only applies without a signed order form. Those subscriptions renew monthly and need 30 days’ written notice to stop[5].

Can you get your data out of ServiceTitan if you leave?

While you are a customer, you can export the full customer list to Excel from inside the app[9]. After the contract ends it gets harder. ServiceTitan commits only to "commercially reasonable efforts" to export your data, says service fees may apply, and makes no representation that the export is complete or timely[5]. The terms say it is "not obligated to retain that information for greater than 60 days after any termination"; after that period it has no obligation to maintain or provide your data. That is a disclaimer of any duty to keep the data, not a promise that it will be deleted, or kept, on any particular date[5].

If you are thinking of leaving, export customers, jobs and invoices yourself before you give notice. Do not rely on the post-termination export.

How does ServiceTitan track where leads come from?

This is ServiceTitan’s strongest area. Set up properly, it ties a phone call or booking to the campaign that produced it and to the revenue of the job that followed.

  • Tracking numbers: ServiceTitan can create a unique phone number for each ad or campaign[10].
  • Google Ads click tracking: when a visitor from a Google ad calls a dynamic tracking number on your site, ServiceTitan stores the Google click ID with the caller and sends calls it classifies as leads (booked calls, and unbooked calls over 60 seconds) back to Google Ads as conversions. It only works once Google Analytics and website call tracking are set up[7].
  • Revenue by campaign: the Marketing Scorecard ranks campaigns by revenue, not by calls[10].
  • Google Local Services Ads: LSA bookings flow into ServiceTitan automatically[11].
  • Reserve with Google is included at no extra charge and needs a verified Google Business Profile. One booking link serves both the profile and your Local Services Ad[12][13].
  • CallRail connects through the ServiceTitan marketplace to tie tracked calls to jobs[14].
  • Other tools connect through a Zapier app or ServiceTitan’s API, which needs permission-gated credentials from the account[15][16]. A native GoHighLevel sync is not documented in the pages we read on September 21, 2026; a third-party comparison says that connection runs through Zapier or the API[17].

Added to the terms on July 17, 2026: customers may not "authorize or permit any third party to access or use ServiceTitan Technology on your behalf, including by or through any AI Agent"[5]. Read literally, that covers an agency, a virtual assistant or an AI tool logging into your account for you. Integrations built on ServiceTitan’s API appear to be separate, but the terms do not spell that out. If someone outside your company works in your account, check that arrangement against this clause.

Who is ServiceTitan built for?

ServiceTitan positions itself across commercial construction, commercial service, residential service and exteriors, and says plainly it is "not residential-only or service-only"[4]. Its residential trade list covers HVAC, plumbing, electrical, chimney, roofing, garage door, septic, pest control, irrigation and painting[2]. Its product family also includes Aspire for landscaping and cleaning companies and FieldRoutes for pest control and lawn care[4].

ServiceTitan itself names Jobber and Housecall Pro as its residential alternatives[4]. The per-technician price, implementation fee and add-on model fit shops with several technicians, an office and a dispatcher, not a one-truck operation.

What do contractors complain about most?

ServiceTitan ratings as displayed on each site, September 21, 2026[18][19][20]
SiteRatingReviews
Trustpilot3.9 / 5414
Capterra4.3 / 5341
BBBA+ (not accredited)26 complaints closed in 3 years

Across Trustpilot and Capterra, the recurring complaints are cancellation terms that reviewers say were not clear up front, slow support, app crashes after updates, account lockouts from verification codes that never arrive, and extra costs for features[18][19]. The recurring praise is visibility into the numbers and having dispatch, tracking and marketing in one system[18]. G2 blocked our checks, so its rating is not shown.

What changed at ServiceTitan in 2026?

  • Revenue grew 21% year over year in the quarter reported September 8, 2026, and the company is centering its product on an "Agentic Operating System"[21].
  • Management said it "elected to tighten our focus on existing commercial trades" instead of expanding into new trades[22].
  • The online booking widget moved to a new script (embed.scheduler.servicetitan.com), with the old Schedule Engine embed still documented[23].
  • The terms of use were revised three times; the July 17 version added the third-party and AI-agent restriction above[5].

Should you buy ServiceTitan?

  • Buy it if: you run a multi-technician HVAC, plumbing or electrical shop with an office, a dispatcher and real ad spend, and knowing revenue per campaign is worth the price and the lock-in.
  • Skip it if: you are a solo operator or small crew. The implementation fee alone can exceed a year of a lighter tool. Compare Jobber and Housecall Pro first.
  • If you buy: get the full quote in writing before the demo ends, including every Pro add-on you saw, the seat minimum, the term length and the export terms.

Frequently asked questions

Does ServiceTitan publish its pricing?
No. ServiceTitan lists three packages, Starter, Essentials and The Works, all marked request pricing, and quotes a per-technician price after a sales demo. User-reported estimates range from about $245 to $500 per technician per month, but ServiceTitan has not published or confirmed them in the pages we read.
How much is the ServiceTitan implementation fee?
ServiceTitan does not publish one. User-reported figures compiled by a competitor put implementation at $5,000–$15,000 for small companies, $15,000–$30,000 for mid-size companies and $30,000–$50,000 or more for large rollouts. Ask for the fee in writing with your quote.
Can I cancel ServiceTitan early?
Under its terms of use, ending a contract before the term is over costs a termination fee equal to all the remaining payments, unless ServiceTitan materially breaches the contract and does not fix it within 30 days, or a party ceases business or becomes insolvent (per the public terms of use, last updated September 16, 2026; an order form may differ). Subscriptions without a signed order form run month to month and need 30 days of written notice to stop.
Does ServiceTitan integrate with Google Local Services Ads?
Yes. Local Services Ads bookings flow into ServiceTitan automatically, and Reserve with Google is included at no extra charge for businesses with a verified Google Business Profile.
Does ServiceTitan work with GoHighLevel?
A native integration is not documented in the pages we read on September 21, 2026. A third-party comparison says the two connect through Zapier or ServiceTitan’s API. Confirm with both vendors before you rely on it.

Related reading

Sources

Every source was opened and read on the date shown. Vendor prices change; check the vendor's page before buying. How we research: methodology.

  1. Projul, "ServiceTitan pricing analysis 2026" (competitor-compiled estimates) — checked 2026-09-21
  2. ServiceTitan pricing page — checked 2026-09-21
  3. ServiceTitan Pro Products — checked 2026-09-21
  4. ServiceTitan company summary (llms.txt) — checked 2026-09-21
  5. ServiceTitan terms of use (last updated September 16, 2026) — checked 2026-10-02
  6. ServiceTitan Marketing Pro — checked 2026-09-21
  7. ServiceTitan help: Google Ads integration — checked 2026-09-21
  8. ServiceTitan Scheduling Pro — checked 2026-09-21
  9. ServiceTitan help: exporting customers to Excel — checked 2026-09-21
  10. ServiceTitan home services marketing software — checked 2026-09-21
  11. ServiceTitan Local Services Ads integration — checked 2026-09-21
  12. ServiceTitan help: Reserve with Google — checked 2026-09-21
  13. ServiceTitan help: Reserve with Google and LSA FAQ — checked 2026-09-21
  14. ServiceTitan marketplace: CallRail — checked 2026-09-21
  15. Zapier: ServiceTitan integrations — checked 2026-09-21
  16. ServiceTitan help: connecting CallRail (API access) — checked 2026-09-21
  17. Contractor Tool Stack, GoHighLevel vs ServiceTitan — checked 2026-09-21
  18. Trustpilot: ServiceTitan reviews — checked 2026-09-21
  19. Capterra: ServiceTitan reviews — checked 2026-09-21
  20. BBB: ServiceTitan, Inc. profile — checked 2026-09-21
  21. ServiceTitan fiscal Q2 results announcement (via Business Insider) — checked 2026-09-21
  22. ScanX, ServiceTitan Q2 FY27 results coverage — checked 2026-09-21
  23. ServiceTitan help: Scheduling Pro installation guide — checked 2026-09-21