National — United States

Revivify

Three disconnected platforms replaced by one Next.js system — headless e-commerce wired into the back end, two lead funnels, a nationwide installer directory, and a custom CRM with AI built in.

Self-Healing Protective CoatingsNext.js Platform BuildHeadless E-CommerceProgrammatic SEOCustom CRMAI AssistantLead Generation

Visit Website How we work: The Predictable Work Engine

BaaDigi built Revivify a custom CRM, a dealer portal and a headless e-commerce store on one Next.js platform. Revivify is a national self-healing protective coating brand that sells through a network of roughly 600 certified applicator shops. Three disconnected systems — a Webflow marketing site, a WordPress/WooCommerce store that had been hacked, and a standalone installer locator — were replaced by a single platform: a fast public website, a headless Shopify storefront wired directly into the back end, lead routing that separates retail customers from prospective dealers, a programmatic installer directory covering 364 cities, an applicator portal running application → approval → training → certification, and a custom CRM with a purpose-built AI assistant called Rev. Ordering is gated on certification, every order ties back to the account that placed it, and the sales team works leads on a calling board built around how they actually dial. This page is the full breakdown of what that build includes.

Last updated: August 2026 · Written by the BaaDigi team that built and still ships on this platform.

What Shipped

Three Platforms → One

Webflow, WordPress/WooCommerce and a standalone installer locator replaced by a single Next.js platform with one login, one database and one design system

364 City Pages Live

Every city with a certified applicator has its own page, plus a state and business page for each installer — real coverage, not thin doorway pages

Store Wired to the Back End

Headless Shopify checkout, payments, live shipping and tax — with every order tied to the applicator account that placed it

AI Built Into the CRM

“Rev” answers plain-English questions off live platform data, with separate toolsets for staff and applicators

Who needs a build like this?

Revivify’s problems are not specific to coatings. They are what happens to any brand that sells through a network of independent businesses — dealers, distributors, installers, applicators or franchisees — once that network outgrows the software holding it. If more than two of these describe you, this is your build.

You sell through other people’s businesses

Dealers, distributors, installers, applicators, franchisees — anyone who resells or applies your product. Your revenue depends on their volume, but you have no system that shows you their volume.

Your store and your CRM are strangers

Orders live in one platform, contacts in another. Nobody can answer "which dealers have stopped buying?" without exporting two spreadsheets and hoping the emails match.

Your network is invisible in search

You have hundreds of certified locations and not one page that ranks for them. Customers searching in those cities find your competitors’ installers instead of yours.

Two totally different buyers, one contact form

End customers and prospective dealers arrive through the same funnel, get the same autoresponder, and both get handled badly.

Certification is a policy, not a control

You require training before anyone applies your product — but nothing in your store actually stops an untrained account from buying it.

You are on WordPress and it has already bitten you

A plugin broke something, or worse, something got in. Revivify’s WooCommerce store was hacked and the product photography was lost with it.

What was Revivify running before?

A Webflow marketing site, a WordPress/WooCommerce store and a separate installer locator — three systems, three logins, no shared data
The WooCommerce store was hacked in May 2026 and the product images were lost with it
Nothing connected a purchase to an applicator account, so nobody could answer "who has stopped ordering?"
Retail customers and prospective applicators poured into the same undifferentiated inbox
A certified applicator network with no search footprint — the installers existed, but the pages that would rank for them did not
Off-the-shelf CRMs had already been rejected by the team: records got split and the board went stale

What we built, and why

Seven parts, shipped in weekly increments rather than one big-bang launch.

The Website

Why did Revivify need a new website?

Revivify was running three systems that did not talk to each other: a Webflow marketing site, a WordPress/WooCommerce store, and a separate installer locator. In May 2026 the WooCommerce store was hacked and the product imagery was lost. That is the WordPress plugin problem in one sentence — the thing that makes it easy to extend is the thing that makes it easy to break into.

Rebuilt from scratch on Next.js — server-rendered pages, no plugin stack, sub-second loads, the same framework Netflix and Nike run on
One design system across the public site, the shop, the staff admin and the applicator portal, so it all looks like one company
A full accessibility pass on colour contrast — the brand red was retuned and a second red introduced for dark sections so text passes WCAG AA everywhere
Performance pass: image recompression, priority hints on the hero, and a fixed content-security policy that had been silently blocking the analytics script
Search-visible from day one — structured data, breadcrumbs, FAQ schema and product schema so both Google and AI answer engines can read the site

E-Commerce ↔ Back End

How does the store connect to the back end?

A store that lives on its own island is just a payment page. The point of this build was to make every purchase a piece of business intelligence — so the storefront reads product data through Shopify’s API and renders it in Revivify’s own components, while orders, accounts, pricing and history all live in the platform.

Headless Shopify storefront — 50 products rendered inside Revivify’s design system rather than a themed Shopify store
Payments, live shipping rates and tax handled inside the platform, tied to the logged-in account
Tiered and leader pricing — what an applicator pays reflects their tier, not a flat public price list
Ordering is gated on certification: an applicator who has not completed training can browse the catalogue but cannot buy. Enforced at every layer, not just hidden in the UI
Starter kits restricted to the two staff members who fulfil them, so they never appear in the public catalogue
WooCommerce migration: products reconciled against Shopify, customer accounts rebuilt, and legacy order history preserved so purchase history did not start over at zero
Order alerts — if a card is charged but the order does not land, the team gets an email instead of finding out from the customer

Leads

How does the platform capture and route leads?

Revivify has two completely different buyers: a car owner who wants their vehicle coated, and a detail shop that wants to become a certified applicator. Sending both down one contact form wastes both. So the platform runs two funnels that share nothing but the inbox.

Every lead is stamped with its type at intake — customer or applicator — and routed accordingly
Customer leads route out to the nearest certified installer; applicator leads go to the recruiting pipeline
The applicator application asks the qualifying questions up front, including shop type — Revivify only certifies enclosed shops, so a mobile-only applicant is routed to its own bucket automatically instead of eating a week of calls
Bot protection on public forms, plus full conversion tracking: phone clicks, email clicks and form submissions all fire as real analytics events, with server-side event forwarding for ad platforms
A public feedback route for testimonials, complaints and suggestions that lands in the admin inbox and emails the team

Applicator Recruiting

How did we increase applicator leads?

Recruiting shops is a search problem before it is a sales problem. The platform turns Revivify’s own network into the SEO asset that recruits the next wave — and turns the gaps in that network into recruiting pages.

A programmatic installer directory: state → city → business. Every certified applicator gets a real page, so local searches land on Revivify instead of a competitor
364 city pages launchable on day one — every city with at least one certified applicator, weighted toward the states with the deepest coverage
Coverage flipping: a city page with no certified installer switches from customer mode to recruit mode, so an uncovered market becomes a recruiting pitch instead of a 404
City targets ranked by real search demand rather than guesswork, so the pages that get built are the ones people actually search for
A comparison cluster — the coating measured honestly against ceramic coatings and paint protection film — written to be quotable by AI answer engines, which is where a lot of "is this worth it" research now happens
Segments the team can act on: who has gone quiet, who has never ordered, who is in which state — one shared definition powering the list view, the CSV export and the AI assistant, so all three always agree
Campaign boards built off those segments, so "put these 65 lapsed shops on a board" is one click instead of a spreadsheet

The Custom CRM + Rev

What is the custom AI CRM we built?

Revivify’s team had tried the usual off-the-shelf CRMs and hated them — records get split, the board goes stale, and nobody logs anything. So the CRM was built into the platform itself, designed around one job: the sales lead sitting down to dial a list. Then "Rev," a custom AI assistant, was wired directly into the same data.

A calling board with 13 stages defined by Revivify’s own sales lead, in his order and his language — not a generic pipeline template
One click does the bookkeeping: logging a call moves the card, sets the next follow-up date and opens the next lead in that column. Logging and dragging as two separate steps is exactly how a calling board goes stale
A call ladder: voicemail and no-answer both walk the card first → second → third attempt, and a third unanswered attempt drops it into Not Responding automatically
Two stages are derived, not dragged — they read from the onboarding checklist, so training and first-panel progress can never be faked by moving a card. A completed checklist graduates the lead off the sales board entirely
Manual outcomes outrank the automatic ones, so a lead marked ineligible stays ineligible instead of being dragged back into the funnel by the system
Built for how the team actually works: the phone number is click-to-copy rather than a dial link, because the sales lead reads it off the screen and dials from his cell
Staff email leads from their own real Gmail — sent mail lands in their Sent folder and replies thread normally — with the full activity timeline stored against the lead
Rev, the AI assistant: a defined toolset over live platform data, with separate capabilities for staff and applicators. Staff can ask for order summaries, network stats, applicator lookups and website traffic in plain English; an applicator only ever sees their own training and orders

Portal, Training & Governance

What else does the platform run?

The applicator portal is where a recruit becomes a certified, ordering applicator — and the governance around it is what keeps an uncertified shop from buying product and coating a customer’s car.

Application → approval → training → certification → ordering, enforced as a real chain rather than a policy nobody checks
An approval step that is the only path to an active account, with a database-level backstop that refuses to certify an unapproved applicator
Training and quiz delivery in the portal, with certification unlocking ordering automatically
Staff authentication with Google sign-in, strong password policy, and a team-management screen restricted to admins
An activity recorder over the whole platform — logins, failed logins, purchases, certifications and admin actions — plus automatic alerts on repeated failed logins
Privacy policy and terms written against what the platform actually does, including a per-state privacy rights matrix covering 19 states
Analytics consent that honours the browser Global Privacy Control signal, with a persistent "Your Privacy Choices" control — so the policy’s promise is real code, not a paragraph

Content & Measurement

How is the work measured?

Nothing on the platform ships without a way to see whether it worked. Analytics, reporting and the content pipeline were built alongside the features rather than bolted on afterwards.

GA4 wired end-to-end with real conversion events, plus a traffic section inside the admin reporting screen so the team never has to leave the platform to see performance
Rev can read that traffic data too — "how did the site do this month" is a question, not a report request
A blog pipeline with an approval step: posts are authored with original imagery, sent to the client for approval, then scheduled and published automatically on a Monday/Wednesday/Friday cadence
Every article carries the byline of Revivify’s own 48-year industry veteran — real authorship, which is what both Google and AI answer engines weigh

Why does the framework choice matter this much?

Revivify is the clearest argument we have for building on Next.js instead of WordPress. Their WooCommerce store was hacked and the product photography was lost — not because anyone was careless, but because a plugin-based store is a stack of third-party code with a public front door. The rebuild has no plugin layer to exploit.

Speed is the second half of it. Next.js renders pages on the server and ships them nearly instantly, which is what Google rewards and what a visitor decides on. It is the same framework behind Netflix and Nike, and on a site where a shop owner is deciding whether to bet their business on a coating brand, a slow page reads as a small company.

This build has its own service page — dealer portal & custom CRM development — if you run a dealer network and want the offer rather than the story.

We wrote the long version of this argument separately — why Next.js beats WordPress — but Revivify is the case that proves it, because they lived the failure first.

The third half — and the one nobody sells — is that owning the framework means the website, the store, the portal and the CRM can be one system instead of four integrations. That is why a purchase can gate on a training record, why a city page can flip from selling to recruiting based on live coverage, and why an AI assistant can answer questions about the business at all.

Do you have to build all of it at once?

No. Revivify launched a working public site in about eight weeks, then kept shipping weekly — the CRM, the AI assistant, the installer directory and the dealer segments all landed after launch rather than holding it hostage. That order is deliberate, and it is the order we recommend to any brand in the same position:

The platform first. Rebuild the public site on Next.js so everything after it has one codebase, one database and one design system to attach to. Doing this last means doing everything twice.
Commerce wired to accounts. Get the store connected to real dealer accounts with tier pricing and order history. Until an order knows who placed it, no report and no AI assistant can tell you anything.
Lead routing. Split the funnels and route each type where it belongs. Cheap to build, immediate return, and it stops the sales team wasting weeks on applicants who were never eligible.
The dealer locator and city pages. Turn the existing network into the search asset that recruits the next wave — and the coverage gaps into recruiting pages.
The CRM, then the AI on top of it. Build the pipeline around how the team actually sells, and only then put an assistant over the data. AI on top of disconnected data produces confident nonsense; the assistant is worth having precisely because everything underneath it is already joined up.

What does work like this cost?

BaaDigi publishes its monthly pricing. Ongoing marketing runs on three plans:

A full platform build like Revivify's — custom e-commerce, a CRM and an AI assistant — is scoped and quoted separately from those plans, because the build is bigger than the marketing retainer that follows it.

Frequently Asked Questions

What is a dealer portal?

A dealer portal is a private, logged-in area of a brand’s website where its dealers, distributors, installers or applicators do business with the brand — ordering product at their own tier pricing, completing training and certification, seeing their order history, and getting the sales and marketing material they are entitled to. A real dealer portal is wired into the same database as the brand’s store and CRM, so a purchase, a training record and a sales conversation are all the same account. Revivify’s portal is the reference build: apply, get approved, complete training, get certified, then order — with each step gating the next.

What does custom CRM development actually involve?

Custom CRM development means building the pipeline around how a company actually sells instead of forcing the company into a generic tool. For Revivify that meant a 13-stage calling board defined by their own sales lead in his order and his language, one-click call logging that moves the card and sets the next follow-up automatically, two stages derived from the onboarding checklist so progress cannot be faked, and outbound email sent from each rep’s own inbox. The decisive advantage is that a custom CRM lives in the same database as the store and the portal, so it can answer questions an off-the-shelf CRM structurally cannot — like which dealers have stopped ordering.

When is a custom CRM worth it instead of an off-the-shelf one?

When your CRM needs to know things that only your own system knows. If you sell direct and your pipeline is contacts and deals, use an off-the-shelf CRM — it is cheaper and it works. If you run a dealer, installer or franchise network, the questions that matter are things like "who is certified but has never placed an order" and "who bought for two years then went quiet," and those answers live in your order and training data, not in a contact record. Revivify had already tried off-the-shelf CRMs and rejected them: records got split across systems and the board went stale.

What did BaaDigi build for Revivify?

BaaDigi replaced three disconnected platforms — a Webflow marketing site, a WordPress/WooCommerce store and a separate installer locator — with one Next.js platform. It includes a headless e-commerce storefront wired into the back end, two separate lead funnels (retail customers and applicator recruits), a programmatic installer directory covering 364 cities, a staff admin, an applicator portal with training and certification, and a custom CRM with a built-in AI assistant.

Why build on Next.js instead of WordPress?

WordPress leans on plugins, and plugins are both the speed problem and the security problem. Revivify’s WooCommerce store was hacked in May 2026 and the product images were lost with it. Next.js renders pages on the server with no plugin stack to exploit, loads in well under a second, and is the same framework Netflix and Nike run on. Faster pages rank better and convert better, and there is no plugin surface to compromise.

How does the e-commerce store connect to the rest of the platform?

The storefront is headless Shopify: product data is read through Shopify’s API and rendered inside Revivify’s own design system, so the shop looks like the site instead of a bolted-on store. Checkout, payments, live shipping rates and tax all run through the platform, and every order ties back to the applicator account that placed it — including the legacy order history migrated out of WooCommerce. That single link between an order and an account is what makes the reporting, the segments and the AI assistant possible.

How does the platform generate applicator leads?

Two ways. First, the installer directory: every certified applicator gets a real page under their state and city, so someone searching for a coating installer in their town lands on a Revivify page instead of a competitor. Second, coverage flipping — a city page with no certified installer switches from selling the coating to recruiting a shop, so demand in an uncovered market becomes a recruiting pitch instead of a dead end.

What is Rev, the AI assistant inside the CRM?

Rev is a custom AI assistant built into Revivify’s admin and applicator portal. It is not a chatbot bolted onto the marketing site — it is wired directly to the platform’s own data with a defined set of tools, so staff can ask plain-English questions like “show me the applicators who haven’t ordered in over a year” and get a real answer off live records. Staff and applicators get different toolsets, so an applicator only ever sees their own account.

How long did the Revivify platform take to build?

The platform went from first commit to a live production site in about eight weeks, then continued shipping in weekly increments — the CRM, the AI assistant, the installer directory and the applicator segments all landed after launch rather than holding the launch hostage.

What does BaaDigi charge for work like this?

BaaDigi’s published monthly plans run $497/mo (Stability Engine), $1,397/mo (Predictability Engine) and $3,997/mo (Market Control Engine). A full platform build like Revivify’s — custom e-commerce, a CRM and an AI assistant — is scoped and quoted separately from those plans, because the build is bigger than the marketing retainer that follows it.

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