The Recon Pros
50 years of detailing mastery under Mel Craig — yet zero leads online. We turned that into a 7X jump in leads and daily calls into the shop.
Results for The Recon Pros
From zero leads to seven times the lead volume after the rebuild and optimization
The phone now rings daily with new customers booking work into the shop
Detail Pros → Recon Pros citations cleaned up so Google and customers find the current business
Structured, citable content plus schema so ChatGPT, Perplexity, and Google AI Overviews surface The Recon Pros
The Challenge The Recon Pros Faced
- Spent tens of thousands of dollars on previous marketing and got effectively zero leads to show for it
- Rebranded from Detail Pros to The Recon Pros — leaving outdated names, citations, and misinformation scattered across the web that confused Google and customers
- Old website wasn't built for speed, AI search, or turning visitors into booked jobs
- Google Business Profile was inconsistent and misconfigured, dragging down local map visibility
What We Did
Rebuilt on Next.js
Replatformed The Recon Pros on Next.js — the same framework Netflix and Nike run. Sub-second loads, no plugin bloat, and Core Web Vitals built to pass, which Google rewards with higher local rankings.
Cleared the Rebrand Confusion
Cleaned up the Detail Pros → Recon Pros mess across citations and listings so the name, address, and phone are finally consistent — and Google and customers find the current business instead of the old one.
Engineered for AI Search
Restructured the site into clean, citable question-and-answer content with full schema markup so AI engines like ChatGPT, Perplexity, and Google AI Overviews recommend The Recon Pros for paint correction and ceramic coating in Huntington Beach and Orange County.
Optimized Google Business Profile
Corrected categories, services, photos, and NAP consistency so The Recon Pros shows up strong in the local map pack — the highest-intent placement for 'detailing near me' searches.
Built to Convert
Persistent click-to-call, clear booking CTAs, and trust signals up top so the traffic finally turns into phone calls and cars in the shop.
Frequently Asked Questions
How did The Recon Pros go from zero leads to 7X?
BaaDigi rebuilt the website on Next.js, optimized it for AI search and Google, fixed the Google Business Profile, and cleaned up the Detail Pros → Recon Pros citation confusion. Together that took the business from effectively zero leads to seven times the lead volume and daily phone calls.
Why did the Detail Pros to Recon Pros rebrand hurt their visibility?
When a business changes its name, the old name, address, and phone live on across dozens of directories and Google's index. Those inconsistent citations confuse Google about which business is real and current, so rankings and map visibility suffer until the data is cleaned up and made consistent.
Why rebuild on Next.js instead of WordPress?
Next.js delivers sub-second load times with no plugin bloat, and Google ranks faster sites higher in local search. It's the same framework powering Netflix and Nike — engineered for speed, security, and the structured markup modern search and AI engines depend on.
Does BaaDigi work with detailing and ceramic coating shops outside Huntington Beach, CA?
Yes. We build Next.js websites and run local SEO, AI search optimization, and Google Business Profile cleanup for auto detailing and coating shops nationwide. The same Predictability Engine™ playbook works in any market.
Who is Mel Craig of The Recon Pros?
Mel Craig has spent 50 years in auto detailing and is widely regarded as one of the most renowned detailers in the world. The Recon Pros is built around his craftsmanship — and the new Next.js site and optimized Google Business Profile finally put that reputation in front of customers and AI search engines instead of hiding it.
We Help Contractors Like The Recon Pros Nationwide
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