Real Facebook Ad Results: 270 Leads & 89 Appointments

Can Facebook Ads Actually Generate Qualified Contractor Leads?

Yes. We know because we tracked every dollar, every lead, and every appointment for one campaign. Here are the real, unfiltered numbers from a campaign managed with our Google Ads management approach — not projections, not "potential results," not some hypothetical scenario. These are actual results from a BaaDigi-managed Facebook ad campaign for a home service contractor.

That's $10.63 per lead and $32.26 per booked appointment. Try getting those numbers from Angi, HomeAdvisor, or any shared lead platform.

Breaking Down the Numbers

Let's get specific about what happened at each stage of the funnel:

Why the Contact Rate Was 85% (Most Contractors Get 30-40%)

The single biggest factor in these results wasn't the ad creative. It wasn't the targeting. It was speed-to-lead.

Here's what happened before the phone call:

1. Instant text (0 seconds): Automated SMS confirming their request and introducing the company.
2. Voicemail drop (2 minutes): A pre-recorded personal message from the owner — "Hey, I just got your request and wanted to reach out personally."
3. Live call (5-15 minutes): A real person calling to qualify the project and book an appointment.

That three-touch sequence in under 15 minutes is why this campaign crushed industry averages. It's the same philosophy behind The Predictable Work Engine — systematize everything so no lead slips through. The ads generated attention. The follow-up system converted it.

What Made These Leads "Qualified"?

Not every lead is worth your time. Here's how we filtered out tire-kickers and focused on real projects:

Of the 270 leads, roughly 15% were disqualified during the phone call. The remaining 85% were genuine homeowners with real projects. That qualification happened because the ad targeting was dialed in (homeowners, right zip codes, right income brackets) and the lead form asked qualifying questions before submission.

The ROI Math: What $2,871 Actually Produced

Let's follow the money all the way to closed revenue:

Even if we're conservative — 20% close rate, $4K average job — that's still $71,200 in revenue from $2,871 in ad spend. A 25x return.

How to Replicate These Results

This wasn't magic. It was a system. Here's what you need:

How This Compares to Other Lead Sources

Frequently Asked Questions

Are these results typical for Facebook ads for contractors?

These results are achievable but above average. The key differentiator wasn't the ads themselves — it was the 15-minute call-back system and CRM automation. Most contractors generate similar lead volumes but lose 60-70% to poor follow-up.

How long did this campaign run?

This data covers a multi-week campaign period. Results started strong in week 2 once Facebook's algorithm had enough data to optimize, and improved through the end of the campaign.

What was the ad creative?

A combination of before/after project photos and a clear offer (free estimate). No stock photos. Real projects, real crew, real results. Authenticity performs better than polished graphics on Facebook.

Can a contractor run this themselves?

You can run the ads yourself, but the follow-up system is where most DIY campaigns fail. The automation (instant text, voicemail drop, CRM integration) requires setup and maintenance. AI-powered follow-up tools handle most of this automatically. Most contractors see better ROI partnering with an agency that handles the full-funnel digital marketing stack.