Real Facebook Ad Results: 270 Leads & 89 Appointments
Can Facebook Ads Actually Generate Qualified Contractor Leads?
Yes. We know because we tracked every dollar, every lead, and every appointment for one campaign. Here are the real, unfiltered numbers — not projections, not "potential results," not some hypothetical scenario. These are actual results from a BaaDigi-managed Facebook ad campaign for a home service contractor.
Campaign Results Snapshot
That's $10.63 per lead and $32.26 per booked appointment. Try getting those numbers from Angi, HomeAdvisor, or any shared lead platform.
Breaking Down the Numbers
Let's get specific about what happened at each stage of the funnel:
| Funnel Stage | Count | Conversion Rate | Cost Per |
|---|---|---|---|
| Ad Impressions | ~85,000 | — | $0.034 (CPM ~$34) |
| Link Clicks | ~1,350 | 1.6% CTR | $2.13 |
| Leads Submitted | 270 | 20% of clicks | $10.63 |
| Leads Contacted | 230 | 85% contact rate | $12.48 |
| Appointments Booked | 89 | 33% of all leads | $32.26 |
Why the Contact Rate Was 85% (Most Contractors Get 30-40%)
The single biggest factor in these results wasn't the ad creative. It wasn't the targeting. It was speed-to-lead.
The 15-Minute Rule
Every single lead was called within 15 minutes of submission. Not 2 hours. Not "when we get a chance." Fifteen minutes or less — while the homeowner was still thinking about their project.
Result: 85% contact rate vs. the industry average of 30-40% for contractors who call within a few hours.
Here's what happened before the phone call:
- Instant text (0 seconds): Automated SMS confirming their request and introducing the company.
- Voicemail drop (2 minutes): A pre-recorded personal message from the owner — "Hey, I just got your request and wanted to reach out personally."
- Live call (5-15 minutes): A real person calling to qualify the project and book an appointment.
That three-touch sequence in under 15 minutes is why this campaign crushed industry averages. The ads generated attention. The follow-up system converted it.
What Made These Leads "Qualified"?
Not every lead is worth your time. Here's how we filtered out tire-kickers and focused on real projects:
- Homeowner (not renter)
- Project within service area
- Realistic timeline (within 90 days)
- Budget expectation aligned with service
- Decision-maker on the call
- Renter looking for landlord's number
- Outside service area
- "Just curious" / no real project
- Budget expectations far below cost
- Looking for DIY advice
Of the 270 leads, roughly 15% were disqualified during the phone call. The remaining 85% were genuine homeowners with real projects. That qualification happened because the ad targeting was dialed in (homeowners, right zip codes, right income brackets) and the lead form asked qualifying questions before submission.
The ROI Math: What $2,871 Actually Produced
Let's follow the money all the way to closed revenue:
That's a 38x - 54x return on ad spend.
Even if we're conservative — 20% close rate, $4K average job — that's still $71,200 in revenue from $2,871 in ad spend. A 25x return.
How to Replicate These Results
This wasn't magic. It was a system. Here's what you need:
The 5-Part Lead Machine
How This Compares to Other Lead Sources
| Lead Source | Avg Cost/Lead | Exclusivity | Appointment Rate |
|---|---|---|---|
| BaaDigi Facebook Ads | $10.63 | 100% exclusive | 33% |
| Angi/HomeAdvisor | $50-150 | Shared (3-5 contractors) | 10-15% |
| Google Ads (self-managed) | $75-200 | Exclusive | 25-35% |
| Thumbtack/Porch | $30-80 | Shared (2-4 contractors) | 15-20% |
Frequently Asked Questions
Are these results typical for Facebook ads for contractors?
These results are achievable but above average. The key differentiator wasn't the ads themselves — it was the 15-minute call-back system and CRM automation. Most contractors generate similar lead volumes but lose 60-70% to poor follow-up.
How long did this campaign run?
This data covers a multi-week campaign period. Results started strong in week 2 once Facebook's algorithm had enough data to optimize, and improved through the end of the campaign.
What was the ad creative?
A combination of before/after project photos and a clear offer (free estimate). No stock photos. Real projects, real crew, real results. Authenticity performs better than polished graphics on Facebook.
Can a contractor run this themselves?
You can run the ads yourself, but the follow-up system is where most DIY campaigns fail. The automation (instant text, voicemail drop, CRM integration) requires setup and maintenance. Most contractors see better ROI partnering with an agency that handles the full stack.
Want Results Like These for Your Business?
BaaDigi builds and manages the entire system — ads, automation, CRM, and follow-up. We show you the numbers every week.
Get Your Free Campaign Audit →
Ryan Goering
CEO & Founder, BaaDigi
U.S. military veteran and digital marketing strategist who built BaaDigi to help contractors generate predictable leads and revenue. 15+ years in SEO, PPC, and AI-powered marketing automation.
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