AI for Contractors

How contractors are using AI to automate lead follow-up, qualify prospects, schedule appointments & outpace competitors. Practical guides, not hype.

How Do You Show Up in AI Search?
AI

How Do You Show Up in AI Search?

A practical, ordered checklist for getting named by ChatGPT, Perplexity and AI Overviews — based on checking 91 real businesses.

Ryan Goering
Aug 28, 2026
Read
What Is Zero-Click Search, and What Does It Mean for Your Business?
AI

What Is Zero-Click Search, and What Does It Mean for Your Business?

Most Google searches now end without anyone visiting a website. Here is what that number really includes, and what it changes about how you measure marketing.

Ryan Goering
Aug 26, 2026
Read
We Scanned 97 Business Websites. Here's What AI Agents Couldn't Use.
AI

We Scanned 97 Business Websites. Here's What AI Agents Couldn't Use.

Original research: we ran Google's Lighthouse agentic checks across 97 real business websites and cross-referenced the results against whether AI assistants actually name each business.

Ryan Goering
Aug 24, 2026
Read
How Do You Get Cited by AI?
AI

How Do You Get Cited by AI?

Getting named in an AI answer depends more on what other sites say about you than on what your own site says. Here is what we learned checking 91 businesses.

Ryan Goering
Aug 22, 2026
Read
What Is an llms.txt File, and Does Your Business Need One?
AI

What Is an llms.txt File, and Does Your Business Need One?

An llms.txt file tells AI models what your site is about and where your key pages live. Here is what it is, what a valid one looks like, and what we found when we checked 91 real business websites.

Ryan Goering
Aug 20, 2026
Read
What Is an AI Visibility Tracker? The Complete Guide for 2026
AI

What Is an AI Visibility Tracker? The Complete Guide for 2026

An AI visibility tracker tells you whether ChatGPT, Google AI Overviews, and Perplexity are recommending your business or your competitor. Here is exactly how they work, what to measure, and how to choose one, including free options.

Ryan Goering
Aug 18, 2026
Read
What Is Agentic Browsing, and Why Should a Business Care?
AI

What Is Agentic Browsing, and Why Should a Business Care?

Agentic browsing is when software, not a person, uses your website. That changes which parts of your site have to work — and most sites have never been tested for it.

Ryan Goering
Aug 17, 2026
Read
How Do You Analyze Where Your Business Stands in AI Answers?
AI

How Do You Analyze Where Your Business Stands in AI Answers?

An AI search visibility analysis tool shows whether ChatGPT, Perplexity, and Google's AI answers name your business, who gets cited instead of you, and why. Here is how I read the results and turn them into a plan that actually moves leads.

Ryan Goering
Aug 15, 2026
Read
What Is an LLM Visibility Tool (and How Do You Get Named by ChatGPT)?
AI

What Is an LLM Visibility Tool (and How Do You Get Named by ChatGPT)?

An LLM visibility tool measures whether ChatGPT, Perplexity, Gemini, and Claude actually name your business when buyers ask for a recommendation. Here is what it does, how LLMs decide who to cite, and how to become more citable.

Ryan Goering
Aug 12, 2026
Read
How Do You Track Your AI Search Visibility Over Time?
AI

How Do You Track Your AI Search Visibility Over Time?

A one-time AI visibility check tells you where you stand today. It says nothing about whether you're winning or losing. Here is how I set up ongoing AI search visibility tracking for local businesses, what to measure, and how often to check.

Ryan Goering
Aug 8, 2026
Read
Can AI Agents Actually Use Your Website? What Agentic Browsing Means for Contractors
AI

Can AI Agents Actually Use Your Website? What Agentic Browsing Means for Contractors

AI agents don't see your website — they read the accessibility tree. If your Call Now button has no accessible name, it doesn't exist to them. Here's what agentic browsing checks, and how to test your own site free.

Ryan Goering
Aug 7, 2026
Read
What Is an Answer Engine Optimization Tool (and Do You Need One)?
AI

What Is an Answer Engine Optimization Tool (and Do You Need One)?

AEO tools track whether AI answer engines like ChatGPT and Perplexity recommend your business, then show you how to become the answer. Here's what these tools actually do, how AEO differs from GEO and traditional SEO, and how a local business should approach it.

Ryan Goering
Aug 6, 2026
Read
Does ChatGPT Recommend Your Business When a Homeowner Asks for a Contractor Near Me?
AI

Does ChatGPT Recommend Your Business When a Homeowner Asks for a Contractor Near Me?

When a homeowner asks ChatGPT, Google AI, or Perplexity for a contractor 'near me,' AI either names you or it doesn't. There's no page two. Here's how to find out if you're being recommended, why competitors get named instead, and the exact moves to fix it.

Ryan Goering
Aug 4, 2026
Read
Which AI Search Visibility Checking Tool Should You Use?
AI

Which AI Search Visibility Checking Tool Should You Use?

An AI search visibility checking tool shows you whether ChatGPT, Google AI Overviews, and Perplexity name your business when buyers ask for a recommendation. Here is how to check yours today.

Ryan Goering
Aug 1, 2026
Read
How to Integrate AI Into Your Contracting Business (Step by Step)
AI

How to Integrate AI Into Your Contracting Business (Step by Step)

AI integration doesn't mean overhauling your business overnight. Here's the practical, step-by-step approach to adding AI tools that save time and generate revenue.

Ryan Goering
Mar 10, 2026
Read
How Contractors Use AI in 2026: Estimates, Proposals & Scheduling
AI

How Contractors Use AI in 2026: Estimates, Proposals & Scheduling

AI isn't replacing contractors — it's making the smart ones unstoppable. Here's every AI tool and strategy that's actually worth your time in 2026.

Ryan Goering
Mar 10, 2026
Read
10 Years Ago I'd Replace My Team with AI - Now They're Irreplaceable
AI

10 Years Ago I'd Replace My Team with AI - Now They're Irreplaceable

I used to think AI would let me run a lean, one-person show. Instead, it showed me exactly why my team is the most valuable asset in my business.

Ryan Goering
Mar 10, 2026
Read