PPC & Paid Advertising for Contractors

Google Ads and Facebook Ads strategies for contractors. Campaign setup, cost per click benchmarks, landing page optimization & ROI tracking.

Are Yelp Ads Worth It for Contractors?
PPC

Are Yelp Ads Worth It for Contractors?

Yelp advertising is a geography question more than a marketing one. In four metros it still works. In most of the country it does not.

Ryan Goering
Sep 29, 2026
Read
Are Local Services Ads Worth It?
PPC

Are Local Services Ads Worth It?

Evaluate Google Local Services Ads using real charges, credits, and completed work. Covers verification, missed calls, billing, and BaaDigi management pricing.

Ryan Goering
Sep 16, 2026
Read
Google Ads vs SEO Auto Detailing: Which Comes First?
PPC

Google Ads vs SEO Auto Detailing: Which Comes First?

Compare detailing advertising and SEO without invented lead costs, guaranteed timelines or permanent ranking promises.

Ryan Goering
Aug 16, 2026
Read
LSA vs Google Ads: Which Gets Plumbing Leads?
PPC

LSA vs Google Ads: Which Gets Plumbing Leads?

Compare plumbing LSA and Google Search Ads by setup, billing, service fit and real acquisition outcomes.

Ryan Goering
Apr 8, 2026
Read
Which HVAC Advertising Fits Your Business?
PPC

Which HVAC Advertising Fits Your Business?

Choose HVAC advertising by service type, truthful availability, local operating conditions and actual acquisition costs.

Ryan Goering
Mar 28, 2026
Read
What Replaced Google Guaranteed for Contractors?
PPC

What Replaced Google Guaranteed for Contractors?

Understand Google Verified, current screening requirements, lead billing, and the difference between bids and budgets. Includes an application preparation checklist.

Ryan Goering
Mar 28, 2026
Read
Google LSA vs Google Ads: Which Comes First?
PPC

Google LSA vs Google Ads: Which Comes First?

Understand LSA versus Google Search ads, including profile and landing-page differences, billing, credit policies and a practical first-channel decision.

Ryan Goering
Mar 22, 2026
Read
Are You Too Dependent on Facebook Leads?
PPC

Are You Too Dependent on Facebook Leads?

Keep useful Facebook campaigns while evaluating lead-source dependence, office capacity and a bounded next-channel test. Compare actual costs without fixed budget splits or free-lead promises.

Ryan Goering
Mar 10, 2026
Read
Do Facebook Ads for Roofing Leads Actually Work?
PPC

Do Facebook Ads for Roofing Leads Actually Work?

Build a roofing Facebook campaign around documented projects, an honest offer and qualified customer outcomes instead of revenue promises.

Ryan Goering
Mar 10, 2026
Read
When Should Contractors Scale Meta Ads?
PPC

When Should Contractors Scale Meta Ads?

Use spending limits, verified customer outcomes and available capacity to decide whether a contractor Meta campaign is ready to expand.

Ryan Goering
Mar 10, 2026
Read
Are Your Facebook Ad Results Real?
PPC

Are Your Facebook Ad Results Real?

Verify Facebook ad results by reconciling spend, unique inquiries, qualification, appointments and customer records before accepting a revenue claim.

Ryan Goering
Mar 10, 2026
Read
Facebook Ads vs Google Ads for Contractors: Which Wins?
PPC

Facebook Ads vs Google Ads for Contractors: Which Wins?

Choose a Facebook or Google Search test using service fit, honest creative, working intake and consistent customer-acquisition measurement.

Ryan Goering
Mar 10, 2026
Read
Facebook Ads for Contractors: How Should You Launch?
PPC

Facebook Ads for Contractors: How Should You Launch?

A contractor Facebook campaign checklist covering real offers, current account controls, tested intake and evidence-based spending decisions.

Ryan Goering
Mar 10, 2026
Read
10 Facebook Ad Mistakes Contractors Make
PPC

10 Facebook Ad Mistakes Contractors Make

Audit ten contractor Facebook ad mistakes, from mismatched offers and broken lead delivery to weak measurement. Use a practical checklist without invented performance targets.

Ryan Goering
Mar 10, 2026
Read