PPC & Paid Advertising for Contractors
Google Ads and Facebook Ads strategies for contractors. Campaign setup, cost per click benchmarks, landing page optimization & ROI tracking.

Google LSAs vs Google Ads for Plumbing Leads: How BaaDigi Blends Them in a Predictable Search Engine
Google LSAs vs Google Ads for Plumbing Leads: How BaaDigi Blends Them in a Predictable Search Engine What’s the best way to use Google LSAs and Google Ads together to get more plumbing leads? The b...
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HVAC Advertising: Every Channel Compared [2026 Guide]
Not all HVAC advertising channels deliver the same ROI. This guide compares Google Ads, LSAs, Facebook, SEO, direct mail, and more — with real cost-per-lead data so you can spend smarter.

Google Guaranteed for Contractors: The Complete 2026 Guide
Everything contractors need to know about Google Guaranteed in 2026 — how to get the badge, what it costs, which trades qualify, and how to turn LSA leads into booked jobs.

Google LSA vs Google Ads for Contractors: Which Should You Run?
Google gives contractors two paid options: Local Service Ads and Google Ads. Here is when to use each, what they cost, and why running both is the real move.

Why Facebook Ads Alone Won't Build Your Contracting Empire — And What Actually Will
Facebook ads are a lead generation tool, not a business strategy. Here's why the contractors building empires use FB as one piece of a much bigger machine.

Roofing Lead Generation: How to Get $25K+ Projects Through Facebook Advertising
Stop attracting $500 patch jobs. Here's the exact targeting stack, ad creative, and follow-up system that pulls in $25K+ roofing projects from Facebook.

How to Rapidly Scale Your Home Service Business with Meta Ads: A Proven Framework
Most contractors either spend too little on Meta Ads or dump money with no system. Here's the 4-phase scaling framework that takes you from $50/day to $500/day profitably.

Real Facebook Ad Results: 270 Leads & 89 Appointments
No projections. No hypotheticals. Here are the real, tracked numbers from one BaaDigi Facebook ad campaign — 270 leads, 89 appointments, $2,871 total spend.

Facebook Ads vs Google Ads for Contractors: Which Gets More Leads Per Dollar?
Facebook or Google? Wrong question. Here's the head-to-head comparison by cost, close rate, and ROAS — plus the ideal budget split for your trade.

Facebook Ads for Contractors: Complete 2026 Guide to Generating Quality Leads
Facebook ads have changed in 2026. This complete guide covers campaign setup, targeting, creative by trade, budget tiers, and the follow-up system that turns clicks into jobs.

10 Facebook Ad Mistakes That Are Costing Contractors Thousands in Lost Leads
Most contractors waste 40-60% of their Facebook ad budget on avoidable mistakes. Here are the 10 biggest offenders — and the exact fixes that turn wasted spend into booked jobs.

PPC Strategies That Deliver Immediate Results
Learn proven PPC strategies including laser-focused targeting, high-intent keywords, A/B testing, compelling ad copy, remarketing, and landing page optimization.