PPC & Paid Advertising for Contractors

Google Ads and Facebook Ads strategies for contractors. Campaign setup, cost per click benchmarks, landing page optimization & ROI tracking.

Why Facebook Ads Alone Won't Build Your Contracting Empire — And What Actually Will
PPC

Why Facebook Ads Alone Won't Build Your Contracting Empire — And What Actually Will

Facebook ads are a lead generation tool, not a business strategy. Here's why the contractors building empires use FB as one piece of a much bigger machine.

Mar 10, 2026
Read
Roofing Lead Generation: How to Get $25K+ Projects Through Facebook Advertising
PPC

Roofing Lead Generation: How to Get $25K+ Projects Through Facebook Advertising

Stop attracting $500 patch jobs. Here's the exact targeting stack, ad creative, and follow-up system that pulls in $25K+ roofing projects from Facebook.

Mar 10, 2026
Read
How to Rapidly Scale Your Home Service Business with Meta Ads: A Proven Framework
PPC

How to Rapidly Scale Your Home Service Business with Meta Ads: A Proven Framework

Most contractors either spend too little on Meta Ads or dump money with no system. Here's the 4-phase scaling framework that takes you from $50/day to $500/day profitably.

Mar 10, 2026
Read
Real Facebook Ad Results: 270 Leads & 89 Appointments
PPC

Real Facebook Ad Results: 270 Leads & 89 Appointments

No projections. No hypotheticals. Here are the real, tracked numbers from one BaaDigi Facebook ad campaign — 270 leads, 89 appointments, $2,871 total spend.

Mar 10, 2026
Read
Facebook Ads vs Google Ads for Contractors: Which Gets More Leads Per Dollar?
PPC

Facebook Ads vs Google Ads for Contractors: Which Gets More Leads Per Dollar?

Facebook or Google? Wrong question. Here's the head-to-head comparison by cost, close rate, and ROAS — plus the ideal budget split for your trade.

Mar 10, 2026
Read
Facebook Ads for Contractors: Complete 2026 Guide to Generating Quality Leads
PPC

Facebook Ads for Contractors: Complete 2026 Guide to Generating Quality Leads

Facebook ads have changed in 2026. This complete guide covers campaign setup, targeting, creative by trade, budget tiers, and the follow-up system that turns clicks into jobs.

Mar 10, 2026
Read
10 Facebook Ad Mistakes That Are Costing Contractors Thousands in Lost Leads
PPC

10 Facebook Ad Mistakes That Are Costing Contractors Thousands in Lost Leads

Most contractors waste 40-60% of their Facebook ad budget on avoidable mistakes. Here are the 10 biggest offenders — and the exact fixes that turn wasted spend into booked jobs.

Mar 10, 2026
Read
PPC Strategies That Deliver Immediate Results
PPC

PPC Strategies That Deliver Immediate Results

Learn proven PPC strategies including laser-focused targeting, high-intent keywords, A/B testing, compelling ad copy, remarketing, and landing page optimization.

Apr 8, 2025
Read