PPC & Paid Advertising for Contractors

Google Ads and Facebook Ads strategies for contractors. Campaign setup, cost per click benchmarks, landing page optimization & ROI tracking.

Google LSAs vs Google Ads for Plumbing Leads: How BaaDigi Blends Them in a Predictable Search Engine
PPC

Google LSAs vs Google Ads for Plumbing Leads: How BaaDigi Blends Them in a Predictable Search Engine

Google LSAs vs Google Ads for Plumbing Leads: How BaaDigi Blends Them in a Predictable Search Engine What’s the best way to use Google LSAs and Google Ads together to get more plumbing leads? The b...

Ryan Goering
Apr 8, 2026
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HVAC Advertising: Every Channel Compared [2026 Guide]
PPC

HVAC Advertising: Every Channel Compared [2026 Guide]

Not all HVAC advertising channels deliver the same ROI. This guide compares Google Ads, LSAs, Facebook, SEO, direct mail, and more — with real cost-per-lead data so you can spend smarter.

Ryan Goering
Mar 28, 2026
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Google Guaranteed for Contractors: The Complete 2026 Guide
PPC

Google Guaranteed for Contractors: The Complete 2026 Guide

Everything contractors need to know about Google Guaranteed in 2026 — how to get the badge, what it costs, which trades qualify, and how to turn LSA leads into booked jobs.

Ryan Goering
Mar 28, 2026
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Google LSA vs Google Ads for Contractors: Which Should You Run?
PPC

Google LSA vs Google Ads for Contractors: Which Should You Run?

Google gives contractors two paid options: Local Service Ads and Google Ads. Here is when to use each, what they cost, and why running both is the real move.

Ryan Goering
Mar 22, 2026
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Why Facebook Ads Alone Won't Build Your Contracting Empire — And What Actually Will
PPC

Why Facebook Ads Alone Won't Build Your Contracting Empire — And What Actually Will

Facebook ads are a lead generation tool, not a business strategy. Here's why the contractors building empires use FB as one piece of a much bigger machine.

Ryan Goering
Mar 10, 2026
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Roofing Lead Generation: How to Get $25K+ Projects Through Facebook Advertising
PPC

Roofing Lead Generation: How to Get $25K+ Projects Through Facebook Advertising

Stop attracting $500 patch jobs. Here's the exact targeting stack, ad creative, and follow-up system that pulls in $25K+ roofing projects from Facebook.

Ryan Goering
Mar 10, 2026
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How to Rapidly Scale Your Home Service Business with Meta Ads: A Proven Framework
PPC

How to Rapidly Scale Your Home Service Business with Meta Ads: A Proven Framework

Most contractors either spend too little on Meta Ads or dump money with no system. Here's the 4-phase scaling framework that takes you from $50/day to $500/day profitably.

Ryan Goering
Mar 10, 2026
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Real Facebook Ad Results: 270 Leads & 89 Appointments
PPC

Real Facebook Ad Results: 270 Leads & 89 Appointments

No projections. No hypotheticals. Here are the real, tracked numbers from one BaaDigi Facebook ad campaign — 270 leads, 89 appointments, $2,871 total spend.

Ryan Goering
Mar 10, 2026
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Facebook Ads vs Google Ads for Contractors: Which Gets More Leads Per Dollar?
PPC

Facebook Ads vs Google Ads for Contractors: Which Gets More Leads Per Dollar?

Facebook or Google? Wrong question. Here's the head-to-head comparison by cost, close rate, and ROAS — plus the ideal budget split for your trade.

Ryan Goering
Mar 10, 2026
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Facebook Ads for Contractors: Complete 2026 Guide to Generating Quality Leads
PPC

Facebook Ads for Contractors: Complete 2026 Guide to Generating Quality Leads

Facebook ads have changed in 2026. This complete guide covers campaign setup, targeting, creative by trade, budget tiers, and the follow-up system that turns clicks into jobs.

Ryan Goering
Mar 10, 2026
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10 Facebook Ad Mistakes That Are Costing Contractors Thousands in Lost Leads
PPC

10 Facebook Ad Mistakes That Are Costing Contractors Thousands in Lost Leads

Most contractors waste 40-60% of their Facebook ad budget on avoidable mistakes. Here are the 10 biggest offenders — and the exact fixes that turn wasted spend into booked jobs.

Ryan Goering
Mar 10, 2026
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PPC Strategies That Deliver Immediate Results
PPC

PPC Strategies That Deliver Immediate Results

Learn proven PPC strategies including laser-focused targeting, high-intent keywords, A/B testing, compelling ad copy, remarketing, and landing page optimization.

Ryan Goering
Apr 8, 2025
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