PPC & Paid Advertising for Contractors
Google Ads and Facebook Ads strategies for contractors. Campaign setup, cost per click benchmarks, landing page optimization & ROI tracking.

Why Facebook Ads Alone Won't Build Your Contracting Empire — And What Actually Will
Facebook ads are a lead generation tool, not a business strategy. Here's why the contractors building empires use FB as one piece of a much bigger machine.

Roofing Lead Generation: How to Get $25K+ Projects Through Facebook Advertising
Stop attracting $500 patch jobs. Here's the exact targeting stack, ad creative, and follow-up system that pulls in $25K+ roofing projects from Facebook.

How to Rapidly Scale Your Home Service Business with Meta Ads: A Proven Framework
Most contractors either spend too little on Meta Ads or dump money with no system. Here's the 4-phase scaling framework that takes you from $50/day to $500/day profitably.

Real Facebook Ad Results: 270 Leads & 89 Appointments
No projections. No hypotheticals. Here are the real, tracked numbers from one BaaDigi Facebook ad campaign — 270 leads, 89 appointments, $2,871 total spend.

Facebook Ads vs Google Ads for Contractors: Which Gets More Leads Per Dollar?
Facebook or Google? Wrong question. Here's the head-to-head comparison by cost, close rate, and ROAS — plus the ideal budget split for your trade.

Facebook Ads for Contractors: Complete 2026 Guide to Generating Quality Leads
Facebook ads have changed in 2026. This complete guide covers campaign setup, targeting, creative by trade, budget tiers, and the follow-up system that turns clicks into jobs.

10 Facebook Ad Mistakes That Are Costing Contractors Thousands in Lost Leads
Most contractors waste 40-60% of their Facebook ad budget on avoidable mistakes. Here are the 10 biggest offenders — and the exact fixes that turn wasted spend into booked jobs.

PPC Strategies That Deliver Immediate Results
Learn proven PPC strategies including laser-focused targeting, high-intent keywords, A/B testing, compelling ad copy, remarketing, and landing page optimization.