All State Paving
From word-of-mouth to dominating search in 10 Central Ohio markets
Results
8 services × 10 locations — each one a potential first-page ranking in Google
Next.js delivers pages in under 1 second — competitors on WordPress take 3-6 seconds
Perfect Core Web Vitals across mobile and desktop — a direct Google ranking factor
Dedicated geo-targeted pages across Central Ohio from Columbus to Mount Vernon
The Challenge
- 40+ years of reputation with zero online visibility — invisible in Google
- Previous website was slow, outdated, and not built for search
- No dedicated service pages or location pages to capture local searches
- Competitors ranking above them in every city they serve despite doing worse work
- Serving 10 cities across Central Ohio with no geo-targeted content strategy
What We Did
Lightning-Fast Next.js Website
Rebuilt the entire site from scratch on Next.js — sub-second page loads, server-side rendering, perfect Core Web Vitals, and automatic image optimization. The same framework used by Netflix and Nike, now giving a paving company a technical edge WordPress sites can't touch.
8 SEO-Optimized Service Pages
Dedicated, content-rich pages for asphalt paving, commercial paving, residential paving, asphalt repair, driveway paving, private roads, farm lane paving, and parking lot paving — each targeting the exact keywords homeowners and businesses search.
10 Hyper-Local Area Pages
Custom landing pages for Delaware, Columbus, Dublin, Westerville, Powell, Sunbury, Marysville, Marion, London, and Mount Vernon — each with locally relevant content, not cookie-cutter templates with the city name swapped in.
Technical SEO Foundation
Auto-generated XML sitemap, LocalBusiness and Service schema markup on every page, internal linking architecture connecting services to locations, and optimized meta data targeting high-intent keywords.
“We've been doing this 40 years and never had a website that actually brings in work. Now we're showing up everywhere.”
Frequently Asked Questions
Why did All State Paving choose Next.js over WordPress?
WordPress with page builders like Elementor loads in 3-6 seconds and requires constant plugin updates. Next.js delivers sub-second load times, perfect Core Web Vitals, and zero maintenance — giving All State a technical advantage every competitor is missing.
How does a faster website help a paving company get more leads?
Google ranks faster sites higher. When a homeowner searches "driveway paving near me" and clicks two results — one loads instantly, one takes 4 seconds — they call the fast one. Speed directly equals more phone calls.
What are hyper-local area pages and why do they matter?
Each of All State's 10 service areas has a dedicated landing page targeting "[service] + [city]" searches. When someone in Westerville searches "asphalt repair Westerville OH," they land on a page built specifically for that query — not a generic homepage.
How many keywords can a paving company realistically rank for?
With 8 services and 10 locations, All State has 80 unique keyword combinations to target — each one a potential first-page ranking. Most competitors have a single homepage trying to rank for everything.
Does BaaDigi build Next.js websites for contractors in other states?
Yes. We build Next.js websites for contractors nationwide. The speed and SEO advantages aren't limited to Ohio — they work in any market.
What makes this different from a regular website redesign?
Most agencies redesign your site and call it done. We built a lead generation machine — the website, the SEO strategy, and the local targeting all work together as one system. The site isn't a brochure, it's a 24/7 lead engine.
We Help Contractors Like All State Paving Nationwide
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