B&M Electrical
From $1,000/day in Google Ads with zero leads to 3–5 booked leads every day, 7 days a week
Results
Consistent 3–5 qualified electrical service leads every single day, 7 days a week
Predictable weekly lead flow now feeding the schedule instead of an empty pipeline
Same ad budget that was producing nothing now produces a full work calendar
Showing in the Google Guaranteed slot above every other electrical contractor in the service area
The Challenge
- Spending $1,000/day on Google Ads with effectively zero qualified leads
- Google Business Profile was misconfigured — wrong categories, service area, and missing info hurting local rankings
- Old website wasn't built for speed or conversion — slow loads, weak CTAs, no clear path to call
- No Google Local Service Ads in place, missing the highest-intent map placement entirely
- Owner had no clear picture of where any of the ad budget was actually going
What We Did
Took Over the Google Ads Account
Restructured the entire AdWords account from the ground up — keyword cleanup, negative lists, geo-targeting, ad copy, and bid strategy aligned to actual electrical service intent instead of generic clicks.
Rebuilt the Website on Next.js
Replaced the old site with a fast, mobile-first Next.js build engineered for conversion: sub-second loads, persistent click-to-call, trust signals up top, and landing pages for high-ticket services like panel upgrades.
Fixed the Google Business Profile
Corrected categories, service area, service list, hours, photos, and Q&A. Cleaned up data inconsistencies so Google could rank B&M properly in the local pack and on Maps.
Launched Google Local Service Ads
Set up and verified LSA so B&M now shows in the Google Guaranteed slot at the very top of search — pay-per-lead, not pay-per-click, with calls coming straight to the phone.
Conversion Tracking End-to-End
Wired up Google Ads phone-call conversion tracking + GA4 phone_call_click events on every CTA, plus a /thank-you page so every lead source is finally measurable.
“We were burning $1,000 a day on Google and the phone wasn't ringing. BaaDigi took it over, rebuilt the site, fixed our Google profile, and got us into Local Service Ads. Now we're getting 3 to 5 solid leads every day.”
Frequently Asked Questions
How was B&M Electrical losing money on Google Ads before BaaDigi took over?
The account was structured around broad keywords and weak targeting, so the $1,000/day was buying clicks from people who weren't ready to hire an electrician. Combined with a slow site and a broken Google Business Profile, even the people who did click rarely called.
What is Google Local Service Ads (LSA) and why does it matter for electricians?
LSA is the Google Guaranteed slot at the very top of search — above traditional Google Ads and the Map Pack. You only pay per lead, not per click, and homeowners trust the green checkmark badge. For electrical work, it's the single highest-intent placement on Google.
Why rebuild the site on Next.js instead of WordPress?
Next.js delivers sub-second load times with no plugin bloat. Faster sites rank higher in local search and convert more of the paid traffic Google Ads is already sending. WordPress with builders was leaking leads.
Is this a Market Control Engine™ client?
Yes. B&M Electrical is on BaaDigi's Market Control Engine™ — the full territory-domination stack: paid search, LSA, GBP, web, tracking, and reporting all run as one connected system.
Does BaaDigi work with electrical contractors outside Acton, CA?
Yes. We work with electrical contractors nationwide. The same playbook — fix the ads, fix the GBP, layer in LSA, build a fast site, and measure everything — works in any service area.
We Help Contractors Like B&M Electrical Nationwide
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