Concrete Contractor Marketing Benchmarks (2026)
As of August 2026: Richey Consulting’s 2026 concrete advertising benchmarks highlight Construction and Contractors average CPL of $165.67 with conversion around 2.61% — the low conversion rate is a major driver of high CPL. Landing-page quality and service-specific offers matter more here than raw click volume.
Quick Answers
What does a concrete contractor lead cost?
Richey Consulting (2026) cites about $165.67 average CPL for Construction and Contractors, with conversion around 2.61%.
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Concrete Marketing Benchmarks 2026
Source: Richey Consulting 2026 concrete advertising benchmarks
| Metric | Benchmark | Notes |
|---|---|---|
| Avg. CPL — Construction and Contractors | $165.67 | Richey 2026 (LocaliQ-class subcategory) |
| Conversion rate (same subcategory) | 2.61% | Richey 2026 |
Frequently Asked Questions
Why is concrete CPL so high?
Richey ties high CPL to very low landing-page conversion (2.61%) in the Construction and Contractors subcategory — more clicks that never become leads.
Benchmarks for Other Trades
Data Sources & Methodology
Concrete benchmarks are compiled from the published industry reports listed below and cross-checked against BaaDigi client account data. Figures are quoted as each publisher reports them; where publishers disagree, both are shown. Updated August 2026.
Compiled by Ryan Goering, BaaDigi. Benchmarks represent industry averages — individual results vary by market, seasonality, and campaign quality. Use as directional guidance, not absolute targets.
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