Siding Contractor Marketing Benchmarks (2026)
As of August 2026: Aged Lead Store’s 2025 home-improvement lead guide states exclusive leads about $100–$300 and shared leads about $20–$75 — lead-model pricing across home improvement, not a siding-only Google Ads auction table. HomeAdvisor’s fiber cement siding cost guide discusses installed costs on the order of roughly $7–$18 per square foot depending on home size and options. High ticket exterior work still rewards qualified appointments over the cheapest shared inquiry.
Quick Answers
How much does a siding lead cost?
Aged Lead Store’s 2025 guide puts exclusive home-improvement leads about $100–$300 and shared about $20–$75. Treat those as lead-model bands, not a pure siding Google Ads CPL.
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Siding Marketing Benchmarks 2026
Source: Aged Lead Store 2025 · HomeAdvisor fiber cement siding cost guide
| Metric | Benchmark | Notes |
|---|---|---|
| Exclusive lead price band (home-improvement lead models) | $100–$300 | Aged Lead Store 2025 — not siding-auction-specific |
| Shared lead price band (home-improvement lead models) | $20–$75 | Aged Lead Store 2025 |
| Fiber cement siding installed cost (context) | about $7–$18 / sq ft | HomeAdvisor guide framing; varies by home and options |
Frequently Asked Questions
Should siding contractors buy shared or exclusive leads?
Shared leads cost less per inquiry and usually close worse. Compare cost per booked re-side against average job value, not sticker CPL.
Benchmarks for Other Trades
Data Sources & Methodology
Siding benchmarks are compiled from the published industry reports listed below and cross-checked against BaaDigi client account data. Figures are quoted as each publisher reports them; where publishers disagree, both are shown. Updated August 2026.
Compiled by Ryan Goering, BaaDigi. Benchmarks represent industry averages — individual results vary by market, seasonality, and campaign quality. Use as directional guidance, not absolute targets.
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