Siding Contractor Marketing Benchmarks (2026)
Siding is a high-ticket exterior trade where resale value drives the sale: a vinyl re-side averages $17,950 and returns 97% at resale, while fiber cement returns ~114%. Leads run $20–$75 shared or $100–$300 exclusive, and exterior-remodeling close rates run 10–30% (about 60% once you're at the in-home estimate) — so the win is qualified appointments and material upsells, not the cheapest lead.
Quick Answers
How much does a siding lead cost?
$20–$75 for shared/aggregator leads and $100–$300 for exclusive leads; Google Ads home-improvement keywords run $25–$110 and local Facebook campaigns $30–$60 (AgedLeadStore 2025). Exclusive costs more per lead but converts far better.
What is the average siding job value?
A vinyl re-side averages $17,950 (~1,250 sq ft), about $3–$12/sq ft installed; fiber cement and James Hardie run $6–$18/sq ft (avg ~$12.50). Material choice drives both price and resale value.
What is the ROI on a siding replacement?
Among the best in remodeling: vinyl siding returns 97% at resale, fiber cement ~114%, and a manufactured-stone-veneer accent band 208% (2025 Cost vs Value Report) — strong proof points for closing the job.
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Siding Marketing Benchmarks 2026
Source: 2025 Remodeling / Zonda Cost vs Value Report · AgedLeadStore 2025 · HomeAdvisor / Angi 2025 (siding by material) · Pro Remodeler / WebRunner (close rates)
| Metric | Benchmark | Notes |
|---|---|---|
| Cost per lead — shared / aggregator | $20–$75 | Multiple contractors get the same inquiry (AgedLeadStore 2025). |
| Cost per lead — exclusive | $100–$300 | Sole contractor; higher in competitive metros (AgedLeadStore / Amra & Elma 2025). |
| Cost per lead — Google Ads (home-improvement) | $25–$110 | Local Facebook campaigns run $30–$60 (AgedLeadStore 2025). |
| Lead-to-close rate (exterior remodeling) | 10–30% | Top performers 30%+ (Pro Remodeler / WebRunner). Siding/windows/roofing grouped. |
| Appointment-to-close (in-home estimate) | ~60% | After phone qualification and an in-home estimate. |
| Average job value — vinyl re-side (~1,250 sq ft) | $17,950 | 2025 Remodeling/Zonda Cost vs Value Report; $3–$12/sq ft installed. |
| Average job value — fiber cement / James Hardie | $6–$18/sq ft (avg ~$12.50) | More labor-intensive than vinyl (HomeAdvisor / Angi 2025). |
| Resale ROI — vinyl siding | 97% | 2025 Cost vs Value Report (up from 80% in 2024). |
| Resale ROI — fiber cement siding | ~114% | Recoups more than cost at resale (2025 Cost vs Value). |
| Resale ROI — stone veneer accent band | 208% | 300 sq ft band replacing vinyl — a high-value upsell (2025 Cost vs Value). |
| Net profit margin (specialty trade) | 6.9%–8.5% | Specialty-trade proxy; siding markup runs ~40–55%. |
| Seasonality | Fall peak; ~10–15% cheaper Mar–Apr | Winter avoided (vinyl gets brittle); early spring is the value window. |
Frequently Asked Questions
How much does a siding lead cost?
Shared/aggregator siding leads run $20–$75, while exclusive leads run $100–$300. Google Ads home-improvement keywords cost $25–$110 and local Facebook campaigns $30–$60 (AgedLeadStore 2025). Exclusive leads cost more but close at a much higher rate.
What's a good close rate for siding contractors?
Exterior-remodeling leads close at 10–30% overall (top performers 30%+), but once you're at a qualified in-home estimate the appointment-to-close rate is about 60%. Speed-to-lead and a strong estimate process drive the result.
Benchmarks for Other Trades
Data Sources & Methodology
Siding benchmarks compiled from primary research datasets, industry benchmark reports, and aggregate ad spend analysis. Updated June 2026.
- Westlake Royal — 2025 Cost vs Value Report: Stone Veneer & Vinyl Siding ROI
- AgedLeadStore — Home Improvement Leads Cost 2025 (by state & service type)
- HomeAdvisor — Fiber Cement Siding Installation Cost (2025)
- Angi — Cost of Hardie Board Siding (2025/2026)
- Pro Remodeler — Getting the Right Close Ratio for Your Remodeling Sales
Compiled by Ryan Goering, BaaDigi. Benchmarks represent industry averages — individual results vary by market, seasonality, and campaign quality. Use as directional guidance, not absolute targets.
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