Which Trades Do AI Engines Recommend Agencies For?

Which trades do AI engines recommend agencies for? In 13,113 ChatGPT and Perplexity answers to 310 BaaDigi-written contractor-marketing prompts (September 1 to October 27, 2026), the most-cited source for roofing, HVAC, painting and plumbing questions was reddit.com, not a marketing agency. Reddit was cited 385 times on roofing prompts alone. Thumbtack led landscaping, remodeling and electrical. Reddit led four trade categories and Thumbtack three; other domains led the remaining 20 of the 27 categories (27 − 4 − 3 = 20). The trade tables exclude the prompts that name no trade, and the 27 categories include restaurants, so they are trade categories, not exclusively contractor trades.
By Ryan Goering, founder of BaaDigi. Last updated: November 2026.
Ryan's take: It doesn't matter which trade. We get recommended for landscaping, painting, plumbing, garage door companies, junk removal and HVAC — pretty much everything. And whether ChatGPT pulled that answer from Reddit or from us, the buyer never sees the source, they see the answer. When a ChatGPT lead comes in they already know what the pricing is going to be and they're almost always ready to go and sign up. It's not a very long conversation.
This is the first AI Visibility Index for contractor marketing, covering a September–October observation window. It answers one question: when someone asks an AI engine who should market a given trade, whose page does the engine read before it answers? Everything below comes from BaaDigi's own citation tracker. Our own domain is in the data, and we report it honestly, including the trades where it scored zero. The full dataset index lives at BaaDigi data and studies.
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Which source do AI engines cite most for each trade?
The table lists the top two cited domains per trade, with the number of times each was cited across all ChatGPT and Perplexity runs in the window, and baadigi.com's own count for the same trade. Counts are URL citations, so a domain that an engine cites on every run of the same prompt is counted every time.
| Trade | Most-cited domain | Second | baadigi.com |
|---|---|---|---|
| Roofing | reddit.com 385 | thumbtack.com 243 | 174 |
| HVAC | reddit.com 258 | pipelineon.com 177 | 62 |
| Plumbing | reddit.com 198 | plumbingseo.agency 167 | 73 |
| Painting | reddit.com 287 | webtonic.io 127 | 155 |
| Electrical | thumbtack.com 226 | reddit.com 209 | 79 |
| Landscaping | thumbtack.com 292 | reddit.com 175 | 81 |
| Remodeling | thumbtack.com 253 | reddit.com 196 | 43 |
| Garage door | webfx.com 185 | ciwebgroup.com 182 | 52 |
| Gutter | builtrightdigital.com 227 | bluecorona.com 140 | 95 |
| Junk removal | olm.media 184 | outdooit.com 107 | 142 |
| Restoration | pushleads.com 240 | webtonic.io 156 | 7 |
| Insulation | bluecorona.com 80 | sprayfoamgeniusmarketing.com 54 | 0 |
Source: BaaDigi AI citation tracker, ChatGPT and Perplexity, September 1 to October 27, 2026. Twelve of the 27 tracked trade categories are shown; the remaining 15 (27 − 12 = 15: appliance repair, auto detailing, concrete, construction, fencing, home builder, locksmith, paving, pool, pressure washing, restaurant, septic, solar, tree service, window and door) are in the tracker but not in this table. BaaDigi is excluded from the third-party ranking and shown separately in the last column.
Which trades did Reddit and Thumbtack lead?
Reddit led roofing, HVAC, plumbing and painting in our prompt sample. Electrical, landscaping and remodeling went to thumbtack.com, with Reddit second in each.
Our first study in August, We Ran 1,429 AI Searches. The Engines Disagree, also had reddit.com as the most-cited domain overall, with 657 citations. That earlier study covered three engines (ChatGPT, Perplexity and Google AI Overviews); this one covers two, so the totals are not directly comparable.
In other categories the top domain was neither Reddit nor Thumbtack. bluecorona.com led insulation with 80 citations and treetraction.com led tree service with 221. We report the observed counts and do not infer why they came out this way.
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How often does BaaDigi get cited, trade by trade?
We publish our own number because a study that hides the publisher's row is not worth citing. Across all 13,113 ChatGPT and Perplexity runs, the rate at which an answer cited baadigi.com varied from 57.0% on window and door prompts to 0.0% on insulation. The second table shows a selection.
| Trade | Prompts | Engine runs | Runs citing baadigi.com | Rate |
|---|---|---|---|---|
| Window and door | 4 | 186 | 106 | 57.0% |
| Junk removal | 5 | 222 | 118 | 53.2% |
| Painting | 8 | 364 | 142 | 39.0% |
| Garage door | 4 | 172 | 52 | 30.2% |
| Electrical | 7 | 316 | 78 | 24.7% |
| Roofing | 17 | 724 | 150 | 20.7% |
| Remodeling | 6 | 234 | 39 | 16.7% |
| Plumbing | 11 | 456 | 68 | 14.9% |
| HVAC | 12 | 504 | 56 | 11.1% |
| Restoration | 4 | 140 | 7 | 5.0% |
| Insulation | 2 | 96 | 0 | 0.0% |
Read this table as a measurement of our own pages and prompts, not of the trades. Our trade roundups live at our agency comparison pages. Roofing, HVAC and plumbing also include several "is Angi worth it for X" prompts that rarely cite anyone's agency page, which pulls those three rates down. It is a prompt-mix effect, not evidence that AI dislikes roofing content. Page presence alone does not explain the spread: our restoration comparison page was first cited on October 2, 2026, and restoration still came in at 5.0%.
Which kinds of questions get an agency cited at all?
Grouping the 310 prompts by what they ask shows a wide spread. The trade agency roundup prompts ("best marketing agencies for plumbers") cited baadigi.com in 52.0% of 1,358 runs. Neutral comparison prompts ("agency A vs agency B") hit 47.9% of 384 runs. At the other end, definitional prompts ("what is a map pack") cited us in 3.8% of 658 runs, and new-contractor buyer-stage prompts in 7.4% of 474.
The lesson is not about us. It is that AI engines cite pages whose shape matches the question. A roundup question pulls a roundup page. A definition pulls a glossary. The vertical cost and spend prompts cited us in 29.3% of 1,328 runs. If you want an engine to name your business for "best roofer in Fort Worth," you need a page that reads like an answer to that exact question, with a figure in it, on your own domain. You can check what the engines currently say about your business with the free AI search visibility checker.
How did we measure this?
Source: BaaDigi's AI citation tracker, a script that sends a fixed list of prompts to ChatGPT and Perplexity through their APIs and stores every URL each engine cites with its answer. Window: September 1 to October 27, 2026; 24 run days, 310 prompts, 13,113 engine-runs with no error. Trade is assigned by the first trade word found in the prompt text; 154 prompts (6,580 of the 13,113 runs) contain no trade word and are excluded from the trade tables. The prompts are not all the same age: some buckets were seeded on September 30 and October 1 and have about 11 run days, against about 24 for the older ones, so rates are not age-matched. Domain counts strip protocol, www, paths and tracking parameters, so a page cited with and without a UTM tag counts as one domain.
What this can support: statements about which domains these two engines cite, in what proportions, for this set of 310 BaaDigi-written prompts. What it cannot support: anything about search volume, how many real people ask these questions, clicks, leads or revenue. There is no demand signal in the tracker. It is a convenience sample, not a random one: the prompts were authored by BaaDigi to track BaaDigi, so our own rank is a product of prompt selection and dozens of prompts that target pages we built. It is not an industry benchmark. Rates are per engine-run, not per person; the same prompt is re-asked on every run day, so a page one engine likes gets counted up to roughly 24 times. Most trades rest on 4-prompt samples, so a single prompt answered with a listicle can put a niche domain in first place. Engine behaviour changes without notice. Treat every number as a snapshot of the September–October observation window.
What should you do with this?
- If you are a roofer, HVAC, plumbing or painting contractor: Reddit was the most-cited domain for your trade in our sample. Publish pages that answer the exact question with real prices and real outcomes, and measure per engine, because a result in Perplexity says nothing about ChatGPT.
- If you are in septic, restoration, insulation or tree service: the top domain in our sample was neither Reddit nor Thumbtack. Check which domains your engines cite for your trade before you build a page.
- If you sell marketing to contractors: the 52.0% citation rate on roundup prompts versus 3.8% on definitions says to publish comparisons and cost tables, not glossaries.
- If you want a single blended "AI visibility score": do not buy one yet. The per-trade and per-question spread here is too wide for one number to mean anything.
We plan to re-run this index and publish the deltas. The next cut adds Google AI Overviews once its citation extraction is stable enough to count.
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Ryan Goering
CEO & Founder, BaaDigi
U.S. military veteran and digital marketing strategist who built BaaDigi to help contractors generate predictable leads and revenue. 15+ years in SEO, PPC, and AI-powered marketing automation.
Frequently Asked Questions
Which websites do AI engines cite most for contractor marketing questions?▼
In BaaDigi's tracker, reddit.com was the most-cited domain for roofing (385 citations), painting (287), HVAC (258) and plumbing (198) prompts between September 1 and October 27, 2026. Thumbtack led landscaping (292), remodeling (253) and electrical (226). In the other 20 categories a different domain was cited most.
Do AI engines recommend the same agencies for every trade?▼
No. Each trade has its own top source. Reddit led four categories and Thumbtack three; other domains led the remaining 20 (27 − 4 − 3 = 20).
Does having a comparison page change whether AI cites you?▼
Our data cannot say. BaaDigi was cited in rates from 57.0% of runs (window and door) down to 0.0% (insulation), but the prompt mix differs by trade. Restoration has a BaaDigi comparison page, first cited on October 2, 2026, and still came in at 5.0%. Roofing, HVAC and plumbing also include prompts about lead marketplaces that rarely cite any agency, which lowers those rates for reasons unrelated to the trade. This is a measurement of our own pages and prompts, not proof that comparison pages work for everyone.
How many AI answers were in this study?▼
The tracker recorded 13,113 ChatGPT and Perplexity answers with no error across 310 prompts on 24 run days between September 1 and October 27, 2026. Some prompts were added later than others, so they have fewer run days. Google AI Overviews was tracked separately and is not included in the trade tables.
Is this a representative sample of what contractors ask AI?▼
No. BaaDigi wrote all 310 prompts to track its own visibility, and most trades have only 4 prompts. It is a convenience sample and says nothing about search volume, clicks or leads.
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