How Much Does HomeAdvisor Charge Per Lead?

A note on these numbers

Angi does not publish per-lead pricing, so the $15–$100 range and the ~$300 annual fee come from contractor reports and third-party publications, not from Angi. Treat them as a range, not a quote. The company figures further down come from Angi Inc's own filings and are the more reliable numbers on this page.

What actually sets your per-lead price

• Stated project value. Pricing scales with the job the homeowner describes. A $400 repair lead and a $30,000 remodel lead are not priced alike.
• Trade category. Higher-ticket trades — roofing, HVAC, electrical, remodeling — carry higher lead prices.
• Market density. More competing contractors in your metro means higher prices.
• Task type and urgency. Emergency and replacement categories price above routine maintenance.

Because of the first point, contractors in the same trade and city routinely report very different averages. Anyone quoting one flat number for "the HomeAdvisor lead price" is guessing.

What changed in 2025 and 2026

In January 2025 Angi fully rolled out homeowner choice: homeowners now select which pros may contact them, rather than one request being sold to several contractors simultaneously. The volume effect was large. In its Q3 2025 results, Angi reported:

• Revenue $265.6 million, down 10% year over year
• Network Leads down 81%; Network Service Requests down 67%
• 131,000 Average Monthly Active Pros, down 17% year over year

Full-year 2025 revenue was $1.03 billion, down 13%. Fewer shared leads are being sold, and fewer contractors are on the platform to receive them.

The number that actually matters: cost per booked job

Per-lead price only becomes meaningful once you divide it by how often you convert:

Cost per booked job = cost per lead ÷ (lead-to-appointment rate × appointment-to-sale rate)

Worked example. A $60 lead:

• Book 1 in 3 → $180 per job. Fine on almost any ticket.
• Book 1 in 6 → $360 per job. Fine on a $6,000 job, painful on a $900 one.
• Book 1 in 12 → $720 per job. Loses money on most repair work.

Two contractors paying the identical $60 can be at $180 and $720. The difference is response speed and qualification, not the invoice. That is why "what does HomeAdvisor charge" is the wrong opening question — and why fixing your response time is the cheapest margin available to you.

Benchmarks to check yours against: contractor growth benchmarks and contractor lead costs by trade.

Other costs contractors miss

• Annual membership on top of per-lead charges.
• Leads you cannot use — wrong service, out of area, no answer. Disputable, but it costs admin time and not every dispute succeeds.
• Time cost of chasing. If a lead takes four calls to reach, that labour is real even though it never appears on the invoice.
• Price drift. Rates are set by the platform and can change without your input. That is the structural risk of renting demand.

Is it worth it at those prices?

It depends entirely on your close rate and average ticket, which is an unsatisfying answer but the only honest one. Broadly: if you are booking better than roughly one in four and your average job clears a few thousand dollars, the economics can work. Below about one in seven, most contractors are buying revenue at a loss once labour is counted.

Deeper on that decision: is Angi worth it for contractors, and HomeAdvisor alternatives if you have already decided to move.

Where BaaDigi fits