Facebook Ads for Contractors: Complete 2025 Guide to Generating Quality Leads

By Ryan Goering, Founder of BaaDigi | Published: July 22, 2025 | Reading Time: 12 minutes

Are you a contractor struggling to find quality leads in today's competitive market? Facebook advertising could be the game-changer your business needs. With over 3 billion active users and sophisticated targeting capabilities, Facebook offers contractors an unprecedented opportunity to reach homeowners exactly when they need your services.

In this comprehensive guide, we'll show you everything you need to know about using Facebook ads to generate consistent, high-quality leads for your contracting business—whether you're in roofing, plumbing, remodeling, HVAC, or any other home service industry.

Why Facebook Ads Are Essential for Contractors in 2025

The Changing Landscape of Contractor Marketing

Traditional contractor marketing methods—Yellow Pages, door-to-door sales, and word-of-mouth referrals—are no longer sufficient in today's digital-first world. Homeowners now research contractors online before making contact, with 89% checking reviews and social media presence before hiring.

Facebook advertising allows contractors to:

• Reach homeowners before they have an emergency (proactive vs. reactive marketing)
• Target specific demographics (homeowners, age ranges, income levels, interests)
• Showcase your work visually through photos and videos
• Build trust through social proof and testimonials
• Generate leads 24/7 without constant manual effort

Facebook vs. Traditional Lead Generation Methods

Traditional Methods:

• Expensive ($200-500+ per lead through services like Angie's List)
• Limited targeting (everyone in a geographic area)
• No control over lead quality
• Competing with multiple contractors for the same leads

Facebook Advertising:

• Cost-effective ($30-80 per lead on average)
• Precise targeting (ideal customer profiles)
• Full control over lead quality through qualification
• Direct relationship with prospects (no middleman)

Understanding Your Contractor Audience on Facebook

Who Uses Facebook for Home Service Research?

Primary Demographics:

• Age 35-65: Peak homeownership years with established equity
• Household Income $80K+: According to the U.S. Census Bureau, the median household income in 2023 was $80,610, but homeowners typically earn significantly more
• High-Income Homeowners: Bankrate research shows homebuyers need $116,986+ annually to afford the typical home in 2025
• Established Homeowners: Those who purchased before recent price increases and have substantial equity

How Homeowners Discover Contractors on Facebook

Discovery Patterns:

• Passive Browsing: Seeing ads while checking social media
• Active Research: Searching Facebook for local contractors
• Referral Validation: Checking contractor pages after word-of-mouth referrals
• Emergency Situations: Looking for immediate help during crises

Content Consumption Preferences:

• Visual Content: Before/after photos, time-lapse videos
• Social Proof: Customer reviews, testimonials, completed projects
• Educational Content: How-to tips, maintenance advice, problem identification
• Local Focus: Community involvement, local project showcases

Setting Up Your Facebook Ads Foundation

1. Facebook Business Manager Setup

Before launching any campaigns, you need a proper Facebook Business Manager account structure:

Essential Components:

• Business Manager Account: Central hub for all advertising activities
• Facebook Business Page: Professional presence showcasing your work
• Instagram Business Account: Additional reach for younger demographics
• Facebook Pixel Installation: Tracking code for your website
• Conversions API Setup: Enhanced tracking for iOS 14.5+ compliance

2. Creating Your Facebook Business Page

Your Facebook page serves as the foundation for your advertising efforts:

Essential Page Elements:

• Professional Profile Photo: Your company logo
• Cover Photo: Showcase your best work or team
• Complete Business Information: Address, phone, hours, services
• Service Areas: Clearly defined geographic coverage
• Portfolio Albums: Organized before/after photos by service type
• Customer Reviews: Encourage satisfied customers to leave reviews

Content Strategy for Your Page:

• Project Showcases: Regular posts featuring completed work
• Behind-the-Scenes: Team at work, process videos
• Educational Content: Maintenance tips, seasonal advice
• Customer Testimonials: Video testimonials and written reviews
• Community Involvement: Local events, charity work, sponsorships

3. Facebook Pixel and Conversion Tracking

Proper tracking is crucial for measuring campaign success and optimizing performance:

Pixel Installation:

<!-- Facebook Pixel Code -->

<script>

!function(f,b,e,v,n,t,s)

{if(f.fbq)return;n=f.fbq=function(){n.callMethod?

n.callMethod.apply(n,arguments):n.queue.push(arguments)};

if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';

n.queue=[];t=b.createElement(e);t.async=!0;

t.src=v;s=b.getElementsByTagName(e)[0];

s.parentNode.insertBefore(t,s)}(window,document,'script',

'https://connect.facebook.net/en_US/fbevents.js');

fbq('init', 'YOUR_PIXEL_ID');

fbq('track', 'PageView');

</script>

Key Conversion Events to Track:

• Lead Form Submissions: Contact forms, quote requests
• Phone Calls: Click-to-call button interactions
• Page Views: Important service pages, about page
• Video Views: Promotional or educational videos
• Estimate Requests: Specific high-intent actions

Targeting Strategies That Work for Contractors

Geographic Targeting

Service Area Definition:

• Primary Service Area: Where you can respond within 30-60 minutes
• Secondary Service Area: Where you'll travel for larger projects
• Radius Targeting: 15-50 miles depending on service type
• Focus on Affluent Areas: Target zip codes where median household income exceeds $100,000

Local Targeting Tips:

• Use zip code targeting for precision in affluent neighborhoods
• Target areas with homes valued above local median (indicating homeowner equity)
• Adjust radius based on project size (larger radius for premium projects)
• Focus on established neighborhoods with homes 10+ years old (maintenance needs)

Demographic Targeting

Primary Demographics:

• Age: 35-65 (established homeowners with equity and maintenance needs)
• Income: Top 25% of household income in your area (Visual Capitalist data shows most homeowners need six-figure incomes in 2025)
• Homeownership Status: Homeowners only (exclude renters)
• Home Equity: Target areas where homes were purchased before 2020 price surge

Behavioral Targeting:

• Home Improvement Interest: Users engaging with home improvement content
• Seasonal Patterns: HVAC interest in summer/winter, roofing after storms
• Purchase Behavior: Premium brand preferences, home improvement spending
• Device Usage: Target mobile users for emergency services

Interest-Based Targeting

Effective Interest Categories:

• Home Improvement: HGTV, This Old House, home renovation shows
• Homeownership: Better Homes & Gardens, Real Simple, Martha Stewart
• DIY Culture: Home Depot, Lowe's, DIY Network
• Lifestyle Interests: Entertaining, gardening, outdoor living
• Professional Interests: Real estate, interior design, architecture

Advanced Targeting Combinations:

• Homeowners + High Income + Home Improvement Interest
• Age 45-65 + Luxury Brand Interest + Homeowner
• Recent Home Buyers + DIY Interest + Local Area

Campaign Types and Objectives

1. Lead Generation Campaigns

Best For: Capturing contact information for estimates and consultations

Campaign Setup:

• Objective: Lead Generation
• Optimization: Cost per lead
• Budget: $50-200/day depending on market size
• Bidding: Lowest cost or cost cap based on target cost per lead

Lead Form Best Practices:

• Short Forms: Name, phone, email, service needed
• Qualification Questions: Property type, timeline, budget range
• Instant Follow-up: Automated email/text confirmation
• Mobile Optimization: Quick completion on mobile devices

Sample Lead Form Questions:

• Full Name (required)
• Phone Number (required)
• Email Address (required)
• What service do you need? (dropdown)
• When do you need this completed? (timeline)
• What's your approximate budget? (range options)

2. Traffic Campaigns

Best For: Driving visitors to your website or specific service pages

Campaign Setup:

• Objective: Traffic
• Optimization: Link clicks or landing page views
• Budget: $30-150/day
• Bidding: Lowest cost or cost cap

Landing Page Requirements:

• Fast Loading: Under 3 seconds load time
• Mobile Responsive: Optimized for mobile devices
• Clear Value Proposition: What makes you different
• Strong Call-to-Action: Prominent contact forms/phone numbers
• Social Proof: Reviews, testimonials, certifications

3. Video View Campaigns

Best For: Building awareness and showcasing your work quality

Campaign Setup:

• Objective: Video Views
• Optimization: ThruPlay (complete video views)
• Budget: $25-100/day
• Video Length: 30-60 seconds for optimal engagement

Effective Video Content:

• Time-lapse Projects: Complete jobs in 30-60 seconds
• Before/After Reveals: Dramatic transformations
• Team Introductions: Building trust and personality
• Process Explanations: Educational content about your methods
• Customer Testimonials: Social proof and satisfaction

4. Retargeting Campaigns

Best For: Re-engaging website visitors and video viewers

Retargeting Audiences:

• Website Visitors: Past 30-180 days
• Video Viewers: 50% or 95% completion
• Engaged Users: Page likes, post engagement
• Lead Form Abandoners: Started but didn't complete forms

Retargeting Strategies:

• Special Offers: Discounts or limited-time promotions
• Social Proof: Customer reviews and testimonials
• Project Galleries: Showcase relevant completed work
• Urgency Messaging: Seasonal opportunities, booking windows

Creating High-Converting Ad Creative

Visual Content That Converts

Photo Guidelines:

●     High Resolution: Minimum 1080x1080 pixels

●     Professional Quality: Well-lit, clear, crisp images

●     Before/After Comparisons: Split images showing transformation

●     Action Shots: Team at work, process documentation

●     Completed Projects: Beautiful final results

Video Content Strategy:

●     Time-lapse Videos: Complete projects in 30-60 seconds

●     Drone Footage: Aerial views of roofing or large projects

●     Customer Testimonials: Real customers sharing experiences

●     Process Videos: Behind-the-scenes work quality

●     Problem/Solution Format: Show problems you solve

Ad Copy That Converts

Headline Formulas:

●     Problem/Solution: "Leaky Roof? We Fix It Fast!"

●     Benefit-Focused: "Professional Plumbing in 24 Hours"

●     Local Authority: "Huntington Beach's #1 Roofing Contractor"

●    Urgency/Scarcity: "Limited Fall Roofing Discounts Available"

Primary Text Structure:

• Hook: Attention-grabbing opening line
• Problem: Address customer pain points
• Solution: How you solve their problem
• Proof: Credentials, reviews, experience
• Call-to-Action: Clear next step

Sample Ad Copy:

HEADLINE: Emergency Plumbing Repair in Orange County

PRIMARY TEXT: Burst pipe flooding your home? Don't panic! 

Our licensed plumbers are standing by 24/7 to handle any plumbing emergency. With over 15 years serving Orange County homeowners, we've seen it all and fixed it all.

✅ Licensed & Insured

✅ 24/7 Emergency Service  

✅ Upfront Pricing

✅ 500+ Five-Star Reviews

Call now or request your FREE estimate online. We'll be there within the hour!

CALL-TO-ACTION: Get Free Estimate

Creative Testing Strategy

Elements to Test:

• Headlines: Different value propositions
• Images: Before/after vs. team photos vs. equipment
• Video Thumbnails: Different opening frames
• Call-to-Action Buttons: "Learn More" vs. "Get Quote" vs. "Call Now"
• Ad Copy: Problem-focused vs. benefit-focused

Testing Schedule:

• Week 1-2: Launch initial creative variations
• Week 3: Analyze performance, pause low performers
• Week 4: Create new variations based on winners
• Ongoing: Refresh creative every 2-3 weeks

Budget and Bidding Strategies

Budget Recommendations by Business Size

Small Local Contractors (1-3 employees):

●     Daily Budget: $50-150

●     Monthly Budget: $1,500-4,500

●     Expected Leads: 15-45 per month

●     Target Market: Homeowners earning $100K+ in local service area

Medium Contractors (4-15 employees):

●     Daily Budget: $150-400

●     Monthly Budget: $4,500-12,000

●     Expected Leads: 45-150 per month

●     Target Market: Multiple income brackets and service areas

Large Contractors (15+ employees):

●     Daily Budget: $400-1,000+

●     Monthly Budget: $12,000-30,000+

●     Expected Leads: 150+ per month

●     Target Market: Premium services across multiple markets

Bidding Strategy Selection

Lowest Cost Bidding:

●     Best For: New campaigns with unknown performance

●     Pros: Facebook optimizes for cheapest leads

●     Cons: May sacrifice lead quality for quantity

●     Recommended: Initial campaign testing phase

Cost Cap Bidding:

●     Best For: Established campaigns with target cost per lead

●     Pros: Controls maximum cost while allowing optimization

●     Cons: May limit delivery if cap is too low

●     Recommended: Campaigns with known target metrics

Bid Cap Bidding:

●     Best For: Precise control over maximum bid amounts

●     Pros: Exact control over auction participation

●     Cons: May miss optimization opportunities

●     Recommended: Advanced users with specific requirements

Industry-Specific Strategies

Roofing Contractors

Targeting Strategies:

• Weather Targeting: Recent storm activity, hail reports
• Seasonal Campaigns: Fall inspection specials, spring storm prep
• Insurance Claim Assistance: Target homeowners with claim experience
• Age of Home: Target homes 15+ years old for replacement needs

Creative Approaches:

• Drone Footage: Aerial before/after shots
• Storm Damage Documentation: Process videos of assessments
• Material Showcases: Different roofing options and benefits
• Insurance Expertise: Explaining the claims process

Campaign Examples:

• Emergency Storm Response: "Storm Damage? Free Inspection Today!"
• Preventive Maintenance: "Avoid Costly Repairs - Schedule Fall Inspection"
• Insurance Claims: "We Handle Your Insurance Claim Start to Finish"

Plumbing Contractors

Targeting Strategies:

• Emergency Services: 24/7 availability messaging
• Seasonal Issues: Frozen pipes in winter, outdoor plumbing in summer
• Home Age: Older homes needing pipe replacement
• Previous Customers: Maintenance and additional services

Creative Approaches:

• Problem/Solution Videos: Common plumbing issues and fixes
• Technology Showcases: Camera inspections, modern equipment
• Maintenance Education: Preventing common problems
• Emergency Response: Fast response time emphasis

Campaign Examples:

• Emergency Plumbing: "Burst Pipe? We're On Our Way!"
• Drain Cleaning: "Slow Drains? Professional Cleaning Available"
• Water Heater Replacement: "Old Water Heater? Upgrade to Efficiency"

Remodeling Contractors

Targeting Strategies:

●     High Home Equity: Target areas where homes purchased pre-2020 (substantial equity build-up)

●     Life Events: New babies, aging parents, lifestyle changes

●     Income Brackets: Focus on households earning $150K+ for major renovations

●     Home Value: Target higher-value homes ($500K+) for premium projects

Creative Approaches:

●     Portfolio Showcases: Stunning before/after galleries

●     Design Process: From consultation to completion

●     Material Quality: Premium materials and craftsmanship

●     ROI Messaging: How renovations increase home value

Campaign Examples:

●     Kitchen Remodels: "Transform Your Kitchen, Increase Your Home Value"

●     Bathroom Renovations: "Luxury Spa Experience in Your Home"

●     Home Additions: "Growing Family? We Create the Space You Need"

HVAC Contractors

Targeting Strategies:

●     Seasonal Demand: Summer cooling, winter heating campaigns

●     Energy Efficiency: Eco-conscious homeowners

●     System Age: Homes with HVAC systems 10+ years old

●     Emergency Services: 24/7 availability for breakdowns

Creative Approaches:

●     Temperature-Based Content: Seasonal comfort messaging

●     Energy Savings: Cost reduction and efficiency benefits

●     Emergency Response: Fast service availability

●     System Upgrades: Modern technology advantages

Campaign Examples:

●     Emergency HVAC: "AC Broken? Same-Day Repair Available"

●     Seasonal Preparation: "Beat the Heat - AC Tune-Up Special"

●     System Replacement: "Upgrade to Energy-Efficient HVAC"

Facebook Pixel and Conversion Tracking

Proper tracking is the foundation of successful Facebook advertising. Without accurate data, you're optimizing blind.

Essential Pixel Setup

Base Pixel Installation:

<!-- Facebook Pixel Code -->

<script>

!function(f,b,e,v,n,t,s)

{if(f.fbq)return;n=f.fbq=function(){n.callMethod?

n.callMethod.apply(n,arguments):n.queue.push(arguments)};

if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';

n.queue=[];t=b.createElement(e);t.async=!0;

t.src=v;s=b.getElementsByTagName(e)[0];

s.parentNode.insertBefore(t,s)}(window,document,'script',

'https://connect.facebook.net/en_US/fbevents.js');

fbq('init', 'YOUR_PIXEL_ID');

fbq('track', 'PageView');

</script>

Key Events to Track:

// Lead form submission

fbq('track', 'Lead');

// Phone number clicks

fbq('track', 'Contact');

// Quote request

fbq('track', 'InitiateCheckout');

// Service page views

fbq('track', 'ViewContent', {

  content_type: 'service',

  content_category: 'roofing'

});

// Project completion

fbq('track', 'Purchase', {

  value: 0.00,

  currency: 'USD'

});

Conversions API Implementation

With iOS 14.5+ privacy changes, Conversions API is essential for accurate tracking:

Benefits of Conversions API:

• Improved data accuracy (95-98% vs 70-80% pixel-only)
• Better campaign optimization
• Reduced impact of ad blockers
• Enhanced attribution modeling

Implementation Methods:

• Direct Integration: For developers with server access
• Partner Platforms: Zapier, LeadsBridge, other integrations
• Google Tag Manager Server-Side: Most flexible solution

Measuring and Optimizing Performance

Key Performance Indicators (KPIs)

Primary Metrics:

• Cost Per Lead (CPL): Target under $100 for most contractor services
• Lead Quality Score: Percentage of leads that are qualified prospects
• Conversion Rate: Leads to customers (industry average 15-25%)
• Return on Ad Spend (ROAS): Revenue generated per dollar spent

Secondary Metrics:

• Click-Through Rate (CTR): Target 2-5% for contractor ads
• Cost Per Click (CPC): Monitor for budget efficiency
• Frequency: Keep under 3.0 to avoid ad fatigue
• Relevance Score: Maintain above 6 for optimal delivery

A/B Testing Framework

Elements to Test:

Creative Testing:

- Headlines: Problem vs benefit-focused

- Images: Before/after vs team photos vs equipment

- Video: Time-lapse vs testimonials vs process explanation

- Copy length: Short vs detailed descriptions

Audience Testing:

- Demographics: Age ranges, income levels

- Interests: Broad vs specific interests

- Behaviors: Purchase patterns, device usage

- Geographic: Radius adjustments, zip code exclusions

Campaign Testing:

- Objectives: Lead generation vs conversions

- Bidding: Automatic vs manual strategies

- Budgets: Daily vs lifetime budgets

- Scheduling: All day vs specific hours

Testing Best Practices:

• Test one element at a time for clear results
• Run tests for minimum 7 days for statistical significance
• Require at least 50 conversions per variation
• Document results for future reference

Budget Planning and ROI Expectations

Budget Recommendations by Contractor Type

Small Contractors (1-10 employees):

Monthly Budget: $1,500-4,500

- Expected Leads: 15-45 per month

- Cost Per Lead: $60-120

- Conversion Rate: 15-25%

- Projects Per Month: 3-8

- ROI Target: 300-500%

Medium Contractors (11-50 employees):

Monthly Budget: $4,500-12,000

- Expected Leads: 45-150 per month

- Cost Per Lead: $50-100

- Conversion Rate: 20-30%

- Projects Per Month: 8-25

- ROI Target: 400-600%

Large Contractors (50+ employees):

Monthly Budget: $12,000-50,000+

- Expected Leads: 150-500+ per month

- Cost Per Lead: $40-80

- Conversion Rate: 25-35%

- Projects Per Month: 25-100+

- ROI Target: 500-800%

Seasonal Budget Adjustments

Peak Season (Spring/Summer):

• Increase budget by 50-100%
• Focus on immediate service needs
• Emphasize availability and quick response
• Higher conversion rates justify increased spend

Off-Season (Fall/Winter):

• Maintain baseline budget for consistent presence
• Focus on planned projects and maintenance
• Emphasize preparation for upcoming season
• Build pipeline for peak season

Advanced Strategies for Scaling Success

Multi-Campaign Architecture

Campaign Structure for Scale:

Prospecting Campaigns:

1. Cold Audiences (interests + demographics)

2. Lookalike Audiences (1%, 3%, 5% of customers)

3. Geographic Expansion (new service areas)

Retargeting Campaigns:

4. Website Visitors (past 30 days)

5. Video Viewers (75%+ completion)

6. Engaged Users (page likes, post engagement)

7. Lead Form Abandoners

Conversion Campaigns:

8. Hot Prospects (multiple touchpoints)

9. Seasonal Promotions (limited-time offers)

10. Referral Programs (existing customer networks)

Advanced Audience Development

Custom Audience Creation:

Customer Lists:

- Upload customer database for exclusion

- Create lookalike audiences from best customers

- Segment by project value and type

- Include referral sources

Website Behavior:

- Service page visitors by category

- Blog readers (education-seeking prospects)

- Quote form abandoners

- Previous lead form submissions

Engagement Audiences:

- Video viewers by completion percentage

- Social media engagers

- Email subscribers and openers

- Past event attendees

Automation and Scaling Tools

Campaign Automation:

Automated Rules:

- Pause ads with high cost per lead

- Increase budget for high-performing ads

- Schedule seasonal campaign activations

- Adjust bids based on time of day

Performance Alerts:

- Lead volume drops below threshold

- Cost per lead exceeds target

- Budget depletion warnings

- Conversion rate changes

Integration with CRM:

Lead Management:

- Automatic lead import from Facebook

- Lead scoring and prioritization

- Assignment to sales team members

- Follow-up sequence automation

Reporting Integration:

- Revenue attribution to campaigns

- Lifetime value calculations

- ROI reporting by source

- Performance dashboards

Common Mistakes and How to Avoid Them

Targeting Mistakes

Mistake #1: Too Broad Targeting

• Problem: Targeting entire metro areas without focus
• Solution: Start with 25-mile radius, adjust based on results
• Impact: 30-50% budget waste on unqualified prospects

Mistake #2: Ignoring Income Demographics

• Problem: Targeting all homeowners regardless of income
• Solution: Focus on top 50% income brackets for major projects
• Impact: Higher lead quality and conversion rates

Creative Mistakes

Mistake #3: Generic Stock Photos

• Problem: Using generic contractor images
• Solution: Invest in professional photos of actual work
• Impact: 40-60% improvement in engagement rates

Mistake #4: Poor Mobile Experience

• Problem: Desktop-focused creative and landing pages
• Solution: Mobile-first design and vertical video formats
• Impact: 70% of traffic is mobile, poor experience kills conversions

Campaign Structure Mistakes

Mistake #5: Wrong Campaign Objectives

• Problem: Using awareness objectives for lead generation
• Solution: Use Lead Generation or Conversion objectives
• Impact: Facebook optimizes for wrong outcomes

Mistake #6: Insufficient Testing

• Problem: Running same creative for months without changes
• Solution: Regular A/B testing and creative refresh schedule
• Impact: Creative fatigue increases costs over time

Future Trends in Contractor Facebook Advertising

Emerging Technologies

AI and Machine Learning:

• Enhanced audience targeting through Advantage+ features
• Automated creative optimization
• Predictive budget allocation
• Smart bidding strategies

Video Innovation:

• Short-form vertical videos (15-30 seconds)
• Live streaming for emergency response
• 360-degree project documentation
• Augmented reality visualization tools

Privacy-First Marketing:

• First-party data integration
• Enhanced Conversions API implementation
• Consent management optimization
• Attribution modeling evolution

Industry Evolution

Market Changes:

• Increased competition requiring better targeting
• Rising ad costs demanding improved efficiency
• Customer expectations for immediate response
• Integration with smart home technologies

Adaptation Strategies:

• Invest in owned media (website, email list)
• Develop comprehensive retargeting funnels
• Focus on customer lifetime value
• Build referral and repeat business systems

Conclusion: Building Your Facebook Advertising Success

Facebook advertising represents one of the most cost-effective methods for contractors to generate consistent, high-quality leads. Success requires understanding your audience, creating compelling visual content, implementing proper tracking, and continuously optimizing based on performance data.

Key Success Factors:

• Strategic Targeting: Focus on qualified prospects who can afford your services
• Visual Storytelling: Showcase your work quality through professional content
• Proper Tracking: Implement comprehensive measurement for optimization
• Continuous Testing: Regular A/B testing and creative refresh
• Integration Approach: Combine Facebook with other marketing channels

Getting Started Steps:

• Set up Facebook Business Manager and advertising account
• Install Facebook Pixel and configure conversion tracking
• Create high-quality visual content showcasing your work
• Develop initial campaigns with conservative budgets
• Monitor performance and optimize based on data

The contractors who succeed with Facebook advertising aren't necessarily the largest or most experienced—they're the ones who approach it systematically, measure everything, and continuously improve their approach.

Get Your Free Facebook Advertising Audit

Ready to transform your contractor business with Facebook advertising that generates consistent, high-quality leads? BaaDigi's digital marketing specialists will conduct a comprehensive audit of your current marketing approach and develop a custom Facebook advertising strategy for your contracting business.

Your free audit includes:

• ✅ Current marketing performance analysis
• ✅ Competitor Facebook advertising assessment
• ✅ Target audience research and recommendations
• ✅ Campaign architecture and budget planning
• ✅ Creative content strategy development
• ✅ ROI projections and success metrics

What you'll discover:

• Hidden opportunities in your local market
• Cost-effective alternatives to expensive lead services
• Proven campaign templates for your industry
• Integration strategies with existing marketing
• Scaling roadmap for consistent growth

Don't let another month pass spending money on marketing that doesn't deliver measurable results. Schedule your free audit today and discover how Facebook advertising can become your most profitable lead generation channel.

About the Author

Ryan Goering, Founder & CEO of BaaDigi

Ryan Goering began his career serving in the United States Marine Corps, where he traveled to 24 countries in 4 years and developed a global perspective on business operations. This experience led to a successful career in marine sales, where he became one of the top-performing sales consultants on the West Coast, representing world-class boat builders at national and international shows.

His transition from hands-on sales to digital marketing was driven by a passion for measurable results and operational efficiency. Today, Ryan leads both BaaDigi and Creactive Inc., specializing in B2C lead generation for home services companies with an emphasis on remodelers and general contractors. He also provides B2B lead generation for Managed Service Providers (MSPs).

"Where most marketing efforts create noise, I build systems that create pipeline. My unique advantage is blending a background in real-world sales with data-driven digital marketing."

Ryan's expertise spans SEO, email marketing, paid advertising, and conversion optimization, with a focus on engineering lead generation systems that deliver predictable ROI for service-based businesses.

Connect with Ryan:

LinkedIn: https://www.linkedin.com/in/ryan-goering-5687968/

Company: www.baadigi.com

Ready to generate consistent, high-quality contractor leads through strategic Facebook advertising? Contact BaaDigi today for your free marketing audit and discover how to dominate your local market.

Schedule Your Free Contractor Marketing Audit:

• Phone: (714) 707-2483
• Email: Contact BaaDigi
• Free Strategy Session: Get Your Custom Marketing Plan
• Facebook Ads Services: Learn About Our Solutions

Transform your contracting business with Facebook advertising strategies that generate predictable, high-quality leads. Contact BaaDigi's contractor marketing experts today.