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How Much Does Angi Charge Contractors Per Lead?

Ryan Goering
6 min read
How Much Does Angi Charge Contractors Per Lead?

Angi cost per lead is not published. Its help center says "lead fees change based on task, homeowner location, and demand for the work." The only dollar figures come from outside: the FTC cited a $287.99 annual fee plus per-lead charges in 2022, one agency says owners report about $300 for a roofing lead, and one BBB reviewer reported signing a May 2024 advertising contract committing to $650 monthly for 12 months.

By Ryan Goering, founder of BaaDigi. Last updated: November 2026. Angi's published terms and help pages were last checked October 27, 2026.

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Does Angi publish a price per lead?

No. Angi's pro help center answers the question directly: "How much do leads cost? Lead fees change based on task, homeowner location, and demand for the work. These factors help us match the value of the lead with the price" (Angi Pro help). There is no rate card by trade, and the price you see sits inside your account or comes from a sales rep. That is why every number below is labeled with who reported it.

How does Angi bill contractors?

Angi offers pay-per-lead billing and subscriptions that prepay for leads. Manually accepted Opportunities can create additional charges outside the monthly budget.

  • Pay-per-lead. You set a monthly budget and are billed weekly. Angi's example: with a $500 budget and $480 of lead value received, you can still get one more $40 lead, for a $520 month. The budget is a target, not a hard cap (Angi billing FAQ).
  • Subscription. An automatically renewing, fixed-term prepay for leads in exchange for a discount. Term length and any early termination fee are set in your signed contract, not on a public page. Angi may raise the fee up to 10% at renewal, and you must give notice before the new term starts to stop it (Angi Pro Agreement).

You are charged "as soon as both you and the homeowner show interest in connecting with each other," and "whether or not you open or respond to them." Each request goes to no more than five pros, so a lead you paid for can be shared with four competitors.

What do contractors actually report paying per Angi lead?

Here is every figure we found, ranked by how much you can trust it. Only the first two come from Angi or a regulator. The $650 contract is a May 2024 advertising agreement, not a current per-lead quote.

FigureWho reported itSource typeWhat it covers
$287.99 annual membership plus a fee per leadFTC, March 2022GovernmentHomeAdvisor, now Angi Leads. Angi's current help pages do not mention a membership fee
$500 budget ended at $520Angi billing FAQVendorBudget is a target, not a cap
About $300 per roofing leadZentora Marketing, Oct 2026Agency blog, owner-reportedRoofing
$650 a month for 12 months, $7,800 total (agreed contract amount, not verified payments)BBB customer reviewOne contractorContract signed May 2024
$17 to $25 each for 30+ invalid leadsBBB complaintOne contractorLeads outside the services offered

Notice the gap: no source gives a clean per-lead price for HVAC, plumbing, electrical, painting or landscaping. For those trades the honest answer is "check your own account."

What happens when an Angi lead is bad?

Lead credits must be requested within 30 days and come back as store credit that expires in six months. Angi says these situations are "accounted for in our lead pricing and therefore not eligible for lead credits": the consumer is not calling you back, already found someone, changed their mind, is "just shopping," or you did not win the job (lead credit guidelines). In practice, you can pay for a lead that never answers the phone.

What does it cost to leave an Angi contract?

The early termination fee, if your contract has one, is not published. The public agreement says "in the event of termination of this Agreement, you shall not be entitled to any refund of any fees paid to us, including any prepayments." Cancel by calling Customer Care. Ask for the fee amount, the renewal date and the notice deadline in writing before you sign, not after.

How does Angi compare to Google Local Services Ads on cost per lead?

Local Services Ads are the cleanest comparison because we have our own billing data. Across four BaaDigi client LSA accounts from June 11 to October 12, 2026, Google charged $40,876.82 for 890 charged leads out of 1,110 total, or $45.93 per charged lead. One electrical account made up 83% of that spend, so treat it as one operator's result, not a trade average. The difference that matters is structure: an LSA lead contacts you directly, while an Angi lead can be one of five paid contacts.

One more caution on the table above: several of these are single-contractor stories. They show what can happen, not what will happen to you. The useful move is to treat Angi like any other vendor and ask for your own numbers: the price of your last 20 leads, how many were shared, and how many turned into signed jobs.

Is Angi still sending contractors leads?

Lead volume shifted rather than simply shrinking. After Angi moved to homeowner choice in January 2025, its Q3 2025 results (a historical snapshot) showed Network Leads down 81% year over year, while Proprietary Leads rose 16% (Angi Q3 2025 release). The network decline is one channel, not the whole business. In its Q1 2026 shareholder letter, Angi says that of 10 homeowners who submit a request, 6 hire a pro but only 2 hire an Angi pro. Its Q2 2026 results, reported August 4, 2026, showed revenue down 11% and average monthly active pros at 106,000 versus 126,000 a year earlier, down 17% (Angi Q2 2026 release). Angi reports Q3 2026 results in early November 2026, so check the newer release on Angi's investor relations page before relying on these figures. Our deeper read is in Is Angi worth it for contractors.

Which should you choose?

  • If you need calls this month and can afford to test: start on pay-per-lead with a small budget. Skip the annual subscription until you have tracked booked jobs for a few months.
  • If a rep offers a 12-month contract: get the fee, term, renewal and cancellation steps in writing first. Do not sign on the call.
  • If you want customers to contact your business directly: consider Local Services Ads. Customers can still contact competing advertisers. More options are in our HomeAdvisor alternatives guide.
  • If you want to stop renting demand: build calls from Google and AI search that you own. That is a different budget, covered on the SEO services page.

Disclosure

BaaDigi sells SEO and AI search services to contractors and does not sell leads. We are not affiliated with Angi. Figures from Angi, the FTC and the BBB are linked above so you can check them.

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Ryan Goering

Ryan Goering

CEO & Founder, BaaDigi

U.S. military veteran and digital marketing strategist who built BaaDigi to help contractors generate predictable leads and revenue. 15+ years in SEO, PPC, and AI-powered marketing automation.

Frequently Asked Questions

Does Angi charge contractors a membership fee?▼

Angi's current help pages do not mention one. The FTC said in 2022 that HomeAdvisor charged $287.99 a year plus a fee per lead. Check your contract.

How much does an Angi roofing lead cost?▼

Angi does not publish a roofing price. One agency blog says owners report paying around $300 per roofing lead. That is not an Angi quote, so confirm in your own account before budgeting.

Can I get a refund for bad Angi leads?▼

Sometimes, as store credit. Credits must be requested within 30 days and expire in six months. Angi says leads where the homeowner is not calling back, already hired someone, changed their mind, is just shopping, or you did not win the job are not eligible. Read the full credit guidelines before you pay for a batch of leads.

Is Angi's monthly budget a hard cap?▼

No. Angi's own billing FAQ shows a $500 budget finishing a month at $520 when one more lead is delivered. Opportunities, which are extra per-lead charges, are billed on top of the budget. Check your balance regularly. Non-subscription leads are billed weekly; subscription automatic leads are billed monthly.

How many contractors get the same Angi lead?▼

No more than five. Angi's help center says each time a homeowner submits a project request it matches them with no more than five pros. Since January 2025 a pro only receives a lead when the homeowner picks that pro from a list, so the number you compete with depends on how many the homeowner selected.

What is the cheapest way to get contractor leads instead of Angi?▼

There is no single cheapest source, because close rate matters more than sticker price. Across four BaaDigi client Local Services Ads accounts from June to October 2026, a charged lead averaged $45.93, and those leads reach you directly instead of through a shared list of up to five pros. One electrical account made up most of that spend, so it is one operator's result, not a trade average. Whatever you try, track cost per booked job instead of cost per lead, and give each source enough weeks to see real closes before you judge it. A cheap lead that never answers the phone is the most expensive lead you can buy.

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