Is Angi Worth It for Contractors in 2026?

What changed about Angi leads in 2025 and 2026?

The single biggest change is homeowner choice, fully implemented in January 2025. Under the old model, a homeowner's request was sold simultaneously to several contractors, who then raced to call first. Under homeowner choice, the homeowner selects which professionals may contact them.

The effect on volume was severe. In its Q3 2025 results, Angi reported:

• Revenue of $265.6 million, down 10% year over year
• Network Leads down 81% year over year; Network Service Requests down 67%
• Total Leads down 21%; total Service Requests down 8%
• 131,000 Average Monthly Active Pros, down 17% year over year on a trailing-twelve-month basis
• Proprietary-channel Service Requests up 11% and Proprietary Leads up 16%

For full-year 2025, Angi reported revenue of $1.03 billion, down 13%, with a 95% gross margin and net earnings of $43.8 million.

Read that split carefully, because it is the whole story: the shared-lead business is shrinking fast while Angi's own owned-demand channels grow. Angi is doing exactly what it advises contractors against — moving off rented, resold demand and onto traffic it controls.

How much does Angi cost contractors per lead?

Angi does not publish a standard rate card, and pricing varies by trade, project value, and market density. Figures reported by contractors and industry publications generally fall in a $15–$100 per lead range, priced against the homeowner's stated project value, plus an annual membership commonly cited around $300/year. A small fence repair prices well below a kitchen remodel.

These per-lead figures come from contractor reports and third-party publications, not from Angi's published pricing. Treat them as a range, not a quote. Angi's revenue and pro-count figures above are from Angi's own filings and are the more reliable numbers on this page.

Why cost per lead is the wrong number to judge Angi on

Cost per lead tells you almost nothing on its own. The number that decides whether Angi is worth it is cost per booked job:

Cost per booked job = cost per lead ÷ (lead-to-appointment rate × appointment-to-sale rate)

A $50 lead is cheap if you book one in three. The same $50 lead costs $500 per booked job if you book one in ten — which is the realistic outcome when several contractors are contacting the same homeowner. Two contractors paying identical per-lead prices can have a 5× difference in true acquisition cost purely from close rate and response speed.

Run your own numbers before you renew: contractor growth benchmarks and contractor lead costs by trade.

Who Angi still makes sense for

• New contractors with no pipeline. You need calls this month and have no website traffic, no reviews, and no referral base. Angi buys you time.
• Contractors with genuine idle capacity. A crew sitting idle makes a marginal job worth winning even at a poor acquisition cost.
• Fast responders. Under homeowner choice, being selected and responding immediately matters more than it used to.
• Testing a new service line or market where you have no organic presence yet.

Who should stop paying for Angi

• Anyone who has not calculated cost per booked job. If you cannot state that number, you do not know whether Angi is profitable for you.
• Contractors who close below roughly 15% on Angi leads. At that rate, almost any per-lead price produces an acquisition cost that beats your margin.
• Established companies with steady referrals and reviews who are using Angi out of habit rather than need.
• Anyone treating it as a permanent channel. You are renting demand. The 81% network decline shows how quickly rented demand can be repriced or withdrawn.

What to use instead of, or alongside, Angi

There is no single replacement, and any source claiming otherwise is selling something. The realistic options:

• Google Local Services Ads — still pay-per-lead, but Google-verified and typically higher intent. See Google Guaranteed costs and whether it is worth it.
• Google Search Ads — you control targeting and budget; you pay per click, not per shared lead.
• Local SEO and Google Business Profile — slowest to start, lowest marginal cost once it works, and you own it.
• Other marketplaces — Thumbtack, Porch, Networx, CraftJack. Same rented-demand structure, different pricing. Compare honestly: Thumbtack vs Angi and shared vs exclusive leads.
• Review and referral systems — unglamorous, and still the cheapest acquisition most contractors have.

Most contractors who successfully leave Angi do not flip a switch. They keep buying leads while building owned demand, then taper spend as organic and referral volume covers the gap.

Where BaaDigi fits