BaaDigi vs Semrush AI Toolkit

The Semrush AI Toolkit (also called the AI Visibility Toolkit) is a paid add-on to the Semrush platform that tracks how your brand appears across AI search engines. It monitors ChatGPT, Google AI (AI Mode and AI Overviews), Gemini, and Perplexity, and includes reports such as a Visibility Overview with an AI Visibility Score, prompt tracking, competitor research, brand performance with sentiment analysis, and an AI Search Site Audit that checks your site for AI crawlability.

It costs $99/month (billed as a monthly equivalent on an annual plan) and is not included in core Semrush subscriptions. The base package covers one domain and 25 tracked prompts (50 for Guru and Business plan users), with extra prompts and domains available at additional cost. There is no free trial of the toolkit, though Semrush offers demo reports.

BaaDigi's free AI Search Visibility Checker is built specifically for local and service businesses. Instead of a platform you have to learn, you enter your business and city and instantly see whether ChatGPT, Google AI Overviews, and Perplexity recommend you for "near me" style queries. It is geo-aware, requires no signup, and is free to use.

For businesses that want more than a check, BaaDigi offers an optional done-for-you service ($297–$3,997/mo) where a team works to fix and grow your AI and local search visibility — so a contractor can stay on the tools instead of becoming a marketer.

Choose the Semrush AI Toolkit if you are a brand, agency, or marketing team that wants prompt-level dashboards, sentiment tracking, and competitor analysis inside a full SEO platform, and you are comfortable paying for and managing the tools yourself.

Choose BaaDigi if you are a local contractor or service business that wants a fast, free answer about your visibility in your city — with the option to hand the work to a team rather than run software.