Which Remodeling Marketing Agency Should You Hire in 2026?

One detail worth knowing: Built Right Digital's list assigns retainer ranges to agencies that do not publish them and gives Builder Funnel $3,000 to $6,000 a month. Builder Funnel's own pricing page says $3,500 to $7,500 after a $15,000 foundation project. Use the agency's page, not the list.

Budget: Qualified Remodeler's 2025 Top 500 full-service remodelers raised average marketing spend to 5.2% of revenue from 4.4%, with referrals and repeat business still their top sources. Builder Funnel tells remodelers to plan 3% to 5% of goal revenue; Contractor Growth Network says 3% to 7%. At $2M in revenue, 5% is $100,000 a year including ad spend, which is the number to hold every proposal against.

Lead cost: LocaliQ's 2025 benchmark puts search-ad cost per lead for construction and general contractors at a median $165.67, nearly double the $90.92 home-services average. A remodeler should judge that against cost per booked consultation, split by project type.

Lead platforms that auto-renew.** In its own responses to BBB complaints, Houzz states that all Houzz Pro accounts have auto-renewal terms and that cancellations are not permitted mid-term; complainants describe being renewed for a full year without noticing the renewal email. **Shared and unqualified leads** from marketplaces, where one kitchen inquiry goes to several remodelers. **Two ownership answers: theBuildd's review notes that Built Right Digital's public FAQ says the contractor owns everything from day one, while a terms document on the same domain keeps the website and Google Ads account with the agency; its own pricing page says the website stays the agency's until paid in full. **Twelve-month terms**: Scorpion's FAQ says marketing technology and SEO run on a 12-month contract; Contractor Growth Network's SEO is 12 months then month-to-month. None of these are hidden, but all of them are easy to skip before signing.

Ownership: the domain, website files, Google Business Profile, Google Ads and Local Services Ads accounts, GA4, CRM and tracking numbers in your company's name, with the agency as a removable manager and an export deadline at exit. Comrade and Hook publish this; get it in writing from anyone who does not. **A qualified-lead definition**: project type, minimum budget, service area and timeline, so a $3,000 vanity swap is not billed as a kitchen lead. **Reporting** through to booked design consultations and signed contracts by project type. **Fee transparency**: Google's third-party policy requires agencies to be transparent about the costs of their services, so ask for the management fee and ad spend as separate lines. **Term**: month-to-month, or a stated minimum that converts to month-to-month with 30 days notice. **Guarantees**: Google says no one can guarantee a number-one ranking, so treat a ranking guarantee as a red flag.

Under about $1M: a complete Google Business Profile with project photos and steady reviews first; they cost nothing. Then a low fixed-price program: Footbridge at $249 a month, Fannit's $1,500 tier for $500K-plus firms, or BaaDigi from $297. No long term.

$1M to $3M: $1,500 to $4,000 a month before ad spend. Comrade's single services or its $4,000 program, Fannit at $3,500, Built Right Digital's middle tiers, or BaaDigi at $1,397. Split kitchen, bath and whole-home campaigns from the start.

$2M to $7M design-build: Builder Funnel ($15,000 then $3,500-plus), Contractor Growth Network ($15,000-plus website then $3,150 to $6,400 on a 12-month term), Hook Agency (SEO from $2,800 on a yearly commitment; it says it serves $3M–$15M firms), or B&G Collective by quote. This is where a specialist's nurture and positioning work pays for its higher floor.

Multi-location: RYNO/Blue Corona, Scorpion or WebFX, all by quote. Ask for the contract term and the exit terms before the proposal, not after.