Comparison Guide
Which Electrician Marketing Agency Should You Hire in 2026?
Electrical is a trade where the cheapest lead in home services is available to anyone licensed: Google Local Services Ads averaged $39 per electrical lead across 112 accounts in February 2026, with a 43.4% booking rate and a $1,434 average ticket. So the question for an electrician is less "who can get me leads" than "who will report them through to booked jobs and leave my accounts in my name." On 2026-09-11 we asked Perplexity, ChatGPT with web search and Google's Gemini ten questions an electrical contractor would type, thirty answers, and counted the agencies named. Hook Agency led with 19, Footbridge Media 18, RYNO Strategic Solutions (Blue Corona until 2024) 17, Scorpion 15, Thrive and The Trades Agency 12. BaaDigi was named once, by ChatGPT, citing a client case study. Below are the counts, the published prices, and how residential service, planned projects and commercial work each change the answer.
By Ryan Goering, CEO & Founder, BaaDigi
Last updated September 2026
The Short Answer
Three agencies in this set publish rate cards, at very different floors. Footbridge Media, named in 18 of 30 AI answers, charges $249 a month flat with no build fee, no contract and a 90-day money-back guarantee. Electrician Marketing Agency (Heaviside Group, electrical-only since 2023) publishes $1,495, $2,995 and $4,995 tiers month-to-month and says openly it has no electrician-only ROI claims yet. CAMP Digital publishes $3,495 and $6,995 flat packages with no commission on ad spend. Plumbing & HVAC SEO publishes a $2,495 core plus $5,000 setup on a 12-month term. The agencies AI engines name most, Hook (fit $3M–$15M, "more expensive"), RYNO and Scorpion (12-month term), publish no rate card. BaaDigi runs $297–$3,997 a month, month-to-month. For a residential service electrician the first dollars go to LSA and the Google Business Profile at roughly $39 a lead; an agency earns its fee by adding search, panel and EV project campaigns, and booked-job reporting on top of that.
Quick Answers
Who are the best electrician marketing agencies in 2026?
Measured on 2026-09-11 across 30 AI answers (Perplexity, ChatGPT web search, Google Gemini), the electrician marketing agencies named most often were Hook Agency (19), Footbridge Media (18), RYNO Strategic Solutions including Blue Corona (17), Scorpion (15), Thrive Internet Marketing (12), The Trades Agency (12), WebFX (7), Fannit (7), Silverback Strategies (4), Built Right Digital (4), Rival Digital (4), 1SEO (4) and Relentless Digital (3). ServiceTitan, which is software, was named 7 times. BaaDigi was named once, by ChatGPT citing a client case study.
How much do electrician marketing agencies charge?
Published rate cards: Footbridge Media $249 a month flat with no build fee; Electrician Marketing Agency $1,495, $2,995 and $4,995 a month plus setup; CAMP Digital $3,495 (Base CAMP) and $6,995 (Trailblazer) flat with no commission on ad spend; Plumbing & HVAC SEO $2,495 core plus $5,000 setup, with Google Ads management $1,500 and LSA management $549–$1,549; Built Right Digital $1,199, $2,099, $4,199 and $19,999 tiers on its own list; BaaDigi $297 to $3,997. Third-party guides put a trade specialist at $1,500–$4,000 a month and a national full-service agency at $3,000–$10,000 or more, with PPC management at $500–$2,000 or 10–20% of spend. Hook, RYNO, Scorpion, Rival Digital and Thrive do not publish rate cards.
What does an electrical lead cost on Google Local Services Ads?
Searchlight Digital's February 2026 benchmark across 112 electrical LSA accounts and $335,000 of spend put the cost per lead at $39, the booking rate at 43.4%, the average ticket at $1,434 and closed return on ad spend at 8.52x. That makes LSA the first paid channel for any licensed residential electrician, ahead of search ads, and it means an agency's value is in what it adds around LSA: Google Business Profile ranking, project campaigns for panels, EV chargers and generators, and reporting that follows each lead to a booked job.
Side-by-Side Comparison
| Agency | Named by AI (of 30 answers) | Published pricing | Contract terms (as published) |
|---|---|---|---|
| Hook Agency (contractors $3M–$15M, Minneapolis) | 19 (Perplexity 7 · ChatGPT 4 · Google 8) | Not published beyond sites "up to 50k"; "we're more expensive" | Not published; "you own your website 100%" |
| Footbridge Media (contractors, since 2004) | 18 (6 · 4 · 8) | Published: $249/mo flat, $0 build fees | No contracts; 90-day money-back; you own the site |
| RYNO Strategic Solutions incl. Blue Corona (home services, since 2008) | 17 (4 · 6 · 7) | Not published | Not published |
| Scorpion (home services, legal, medical) | 15 (3 · 4 · 8) | Not published | 12-month for tech + SEO; ads month-to-month |
| Thrive Internet Marketing (general, Arlington TX) | 12 (4 · 6 · 2) | Not published | Month-to-month |
| The Trades Agency | 12 (6 · 6 · 0) | Not reviewed by us | Not reviewed by us |
| WebFX (general) | 7 (3 · 2 · 2) | Ranges only | Not published |
| Fannit | 7 (2 · 0 · 5) | Not reviewed by us | Not reviewed by us |
| Built Right Digital (home services) | 4 (0 · 4 · 0) | On its own list: $1,199 / $2,099 / $4,199 / $19,999 per month | Not published |
| Rival Digital (HVAC/plumbing/electrical) | 4 (2 · 1 · 1) | "Flat-rate pricing" claimed; figures not published | Not published; "you own everything" |
| Plumbing & HVAC SEO (plumbing/HVAC/electrical only, since 2011) | 0 | Published: $2,495/mo core + $5,000 setup; Ads $1,500/mo; LSA $549–$1,549 | 12-month initial, then month-to-month, 30 days notice; one contractor per market |
| CAMP Digital (the trades, Edina MN) | 0 | Published: Base CAMP $3,495/mo; Trailblazer $6,995/mo; no commission on ad spend | Not published |
| Electrician Marketing Agency (Heaviside Group; electrical only since 2023) | 0 | Published: $1,495 / $2,995 / $4,995 per month + setup | Month-to-month; assets yours on exit |
| BaaDigi (Huntington Beach, CA) | 1 of 30 (ChatGPT, citing a client case study) | Published: $297–$3,997/mo | Month-to-month; you own site, rankings, data |
Hook Agency
Visit sitePricing: Not published; sites up to $50k; PPC fee scales with spend
Pros
- Named in 19 of 30 AI answers, the most of any agency
- You own the website and the ad account; 30-plus person Minneapolis team
- Strong design and content reputation
Cons
- Fit stated as $3M–$15M revenue; "Yes! We're more expensive"
- Sites priced up to $50,000; no monthly rate card
- Contract term not published
Best for: Electrical contractors above $3M who want premium creative
Footbridge Media
Visit sitePricing: $249/mo flat, $0 build fees
Pros
- Named in 18 of 30 AI answers
- Lowest published price in the trade: $249 a month flat, $0 build fees, no contract, 90-day money-back, you own the site
- Contractor-only since 2004, 2,000-plus contractors
Cons
- No numeric client results on the electrician page
- Template-driven at that price; project campaigns and AI-search work cost extra or are out of scope
- HQ not published on the page we read
Best for: One-to-three truck electricians who want a site and basic SEO at a fixed low price
RYNO Strategic Solutions (formerly Blue Corona)
Visit sitePricing: Not published
Pros
- Named in 17 of 30 AI answers
- Publishes named home-services case studies with revenue and ROI figures
- 300-plus staff, roughly 1,000 clients, U.S. and Canada
Cons
- No pricing or contract terms published (pricing page returns 404)
- Built for multi-truck and regional companies
- Electrical is one of many verticals
Best for: Regional electrical contractors that can commit $5,000-plus a month
Scorpion
Visit sitePricing: Not published
Pros
- Named in 15 of 30 AI answers
- Publishes electrical client claims (Mel Carr Electric 18x return on paid investment)
- One platform for site, SEO, ads, chat and scheduling
Cons
- 12-month contract for marketing technology and SEO, per its own FAQ
- No published pricing; proprietary CMS, static files returned after the term
- Client returns stated without spend figures
Best for: Larger electrical companies that want an all-in-one platform and accept a 12-month term
CAMP Digital
Visit sitePricing: Base CAMP $3,495/mo; Trailblazer $6,995/mo
Pros
- Publishes two flat packages: Base CAMP $3,495 (templated site, LSA and GBP setup, paid search, call tracking) and Trailblazer $6,995 (custom site, SEO, LSA and GBP management, Performance Max, YouTube)
- No commission on ad spend; trades-only, 350-plus companies
Cons
- Named in 0 of 30 AI answers
- Contract terms and founding year not published
- Highest published floor in the set
Best for: Multi-truck electricians who want an all-in package with a flat fee
Electrician Marketing Agency (Heaviside Group)
Visit sitePricing: Starter $1,495 / Growth $2,995 / Elite $4,995 per month + setup
Pros
- Electrical only since 2023, parent agency since 2011
- Publishes $1,495, $2,995 and $4,995 tiers, month-to-month, assets yours on exit
- Refuses to publish ROI claims until they are electrician-specific, which is more honest than most
Cons
- Named in 0 of 30 AI answers
- No electrician-only results yet, by its own statement
- Setup fee amount not stated on the page we read
Best for: Electricians who want an electrical-only shop with published tiers and no term
Plumbing & HVAC SEO
Visit sitePricing: $2,495/mo core + $5,000 setup; Ads $1,500/mo; LSA $549/$949/$1,549
Pros
- Plumbing, HVAC and electrical only since 2011; full rate card published
- One contractor per market; 96.7% retention claimed; named results published
- Site is free after 12 months
Cons
- 12-month initial term is mandatory
- Typical client runs $3,500–$5,000 a month before ad spend
- Named in 0 of 30 electrician answers (18 of 30 in plumbing)
Best for: Three-to-ten truck electrical companies that want every fee in writing and accept a one-year commitment
How we tested which agencies AI engines actually recommend
On 2026-09-11 we asked ten questions an electrical contractor might type, including "Best marketing agency for electrical contractors?", "I run an electrical contractor. Which agency should I hire?" and "Which electrician marketing agencies publish their pricing?", to Perplexity (sonar), ChatGPT with web search (gpt-4o) and Google's Gemini with Search grounding. Thirty answers, all returned. We counted each answer that named an agency and merged Blue Corona into RYNO. BaaDigi: 1 of 30, a ChatGPT answer that cited our Market Control Engine case study. The Trades Agency and Fannit were named but not reviewed on their own sites, and the table says so.
What the engines cited: Built Right Digital's list (31 citations), The Trades Agency (25), Silverback (22) and Hook (14). Every list we read ranks its own publisher first; Foundgrove discloses it. Built Right Digital's list is the most useful because it publishes the author's own tiers and scores pricing transparency as a criterion.
Residential service, planned projects, or commercial: three different marketing jobs
**Residential service** (no power, tripped breakers, outlets) is a same-day purchase and the cheapest to win: LSA at about $39 a lead with a 43.4% booking rate, a complete Google Business Profile ranking on relevance, distance and prominence, and tightly matched search ads. **Planned projects** (panel upgrades, EV chargers, generators, remodels) have a research phase, so they want dedicated landing pages and campaigns; one agency guide estimates $90–$250 per booked project job. The demand is real but not free: 1.5 million-plus EVs sold in 2025 with about 80% of charging at home, while the federal 25C credit is unavailable for property placed in service after December 31, 2025, so "tax credit" creative is finished. **Commercial and new construction** is won through general-contractor relationships, bids and prequalification portals, and no agency on this page should be selling you LSA for it. Ask any agency which of the three it is proposing for, and how the reporting keeps them apart.
What electrical contractors complain about after they sign
The May 2026 r/smallbusiness thread is the whole category in one post: a contractor paying $2,800 a month received a report showing 184,000 impressions, 2,100 sessions and a 4.7% engagement rate, with zero booked-job tracking. The other recurring complaints: fake or unreachable marketplace leads (one owner reported about $5,000 lost over six months), a six-month term pursued for the balance after cancellation, and an agency-hosted website that stayed live after the client left. Each one is a contract clause: booked-job reporting, lead definition, term and exit, and site ownership.
What an electrician marketing contract should say
Ownership: domain, website, Google Business Profile (you as primary owner), Google Ads, LSA, GA4 and tracking numbers in your name; Footbridge, Hook, Rival and Electrician Marketing Agency all state you own the site or everything. **Fees**: management fee on a separate line from media; CAMP Digital's no-commission model is one clean version. **Term**: month-to-month with 30 days notice is common in this trade (Footbridge, Electrician Marketing Agency, Thrive, BaaDigi); Plumbing & HVAC SEO and Scorpion publish 12-month terms. **Reporting**: from spend to lead to booked job to revenue, with service, project and commercial kept separate. **References**: two electrical contractors of your size. **Guarantees**: Google says local ranking cannot be bought, so a ranking guarantee is a warning.
How to choose by size
One to three trucks: LSA and the Google Business Profile first. Then Footbridge at $249 a month or BaaDigi's Foundation and Stability engines ($297 and $497) for a site and basic search, no term.
Three to ten trucks: $1,500–$5,000 a month. Electrician Marketing Agency ($1,495–$4,995, month-to-month), CAMP Digital ($3,495 flat), Plumbing & HVAC SEO ($2,495 core, 12-month term) and BaaDigi's Predictability engine ($1,397) all publish a price you can compare.
Regional or multi-location: RYNO/Blue Corona, Hook and Scorpion are the agencies AI engines name most at this size; none publishes a rate card, so get the proposal itemized.
**Do not hire anyone yet** if you are not in LSA, your Google Business Profile has under ten reviews, or the phone goes to voicemail during business hours.
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Frequently Asked Questions
Which electrician marketing agencies publish their pricing?
Footbridge Media ($249 a month flat, no build fee), Electrician Marketing Agency ($1,495, $2,995, $4,995 a month plus setup, month-to-month), CAMP Digital ($3,495 and $6,995 flat, no commission on ad spend), Plumbing & HVAC SEO ($2,495 core plus $5,000 setup, 12-month term), Built Right Digital ($1,199 to $19,999 tiers on its own list) and BaaDigi ($297 to $3,997, month-to-month). Hook publishes only that sites run up to $50,000. RYNO, Scorpion, Thrive, Rival Digital, The Trades Agency and Fannit do not publish rate cards.
How much should an electrical contractor spend on marketing?
Start from the LSA benchmark: about $39 per electrical lead, a 43.4% booking rate and a $1,434 average ticket, which is roughly $90 per booked job before the agency fee. Third-party guides put a trade-specialist retainer at $1,500–$4,000 a month and a national full-service agency at $3,000–$10,000 or more, with PPC management at $500–$2,000 or 10–20% of spend. A one-truck shop can run LSA and a $249 Footbridge site for under $1,000 a month all-in; a five-truck shop with panel and EV project campaigns is realistically $2,500–$5,000 a month plus media.
Is Google Local Services Ads worth it for electricians?
On the published data, yes, before any agency: $39 per lead across 112 electrical accounts in February 2026, a 43.4% booking rate, a $1,434 average ticket and 8.52x closed return on ad spend. LSA requires licence and insurance verification and ranks on bid, proximity, ratings and responsiveness, so a slow answer costs rank as well as the lead. An agency's job is to add what LSA cannot: Google Business Profile ranking, project campaigns and booked-job reporting.
Should an electrician sign a 12-month marketing contract?
Only with an exit clause and every account in your name. In this trade month-to-month is common: Footbridge, Electrician Marketing Agency, Thrive and BaaDigi publish no long-term contract, and Hook says it does not trap clients in one. Plumbing & HVAC SEO publishes a 12-month initial term, and Scorpion a 12-month term for its technology and SEO. A BBB reviewer describes being pursued for the balance of a six-month contract after cancelling; put the term, notice period and early-exit formula in writing.
Who do AI engines recommend for electrician marketing?
In our 2026-09-11 test of 30 answers across Perplexity, ChatGPT and Google's Gemini, Hook Agency was named 19 times, Footbridge Media 18, RYNO/Blue Corona 17, Scorpion 15, Thrive 12, The Trades Agency 12, ServiceTitan (software) 7, WebFX 7, Fannit 7, and Silverback, Built Right Digital, Rival Digital and 1SEO 4 each. BaaDigi was named once, by ChatGPT citing a client case study. Most of what the engines cited were lists written by agencies that rank themselves first.
Does EV charger and panel upgrade demand change how an electrician should market?
Yes, but as a second campaign rather than a replacement for service work. More than 1.5 million EVs were sold in the U.S. in 2025 and about 80% of charging happens at home, so charger installs and panel upgrades are a steady planned-project category with a research phase; they want their own landing pages and search campaigns, at an agency-estimated $90–$250 per booked job. The federal 25C credit is unavailable for property placed in service after December 31, 2025, so creative built on a tax credit is out of date. Keep service, project and commercial reporting separate so you can see which one is paying.

Ryan Goering
CEO & Founder, BaaDigi
U.S. military veteran and digital marketing strategist who built BaaDigi to help contractors generate predictable leads and revenue. 15+ years in SEO, PPC, and AI-powered marketing automation.
Sources & Further Reading
- Searchlight Digital — Google Local Services Ads cost per lead by trade (electrical: $39, 112 accounts, Feb 2026)
- Google Business Profile Help — how local ranking works (relevance, distance, prominence)
- IRS — FAQs on the 25C credit ending for property placed in service after Dec 31, 2025
- World Resources Institute — U.S. state of electric vehicles (1.5M+ EVs sold in 2025)
- r/smallbusiness — contractor paying $33k a year to a marketing agency
- Electrical Contractor Magazine — relationships between GCs and subs
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