Which Lead Platforms Are Worth It for Remodelers?

We read each platform's own help center, contract and pricing pages, checked October 27 to 28, 2026, and compared what each publishes against the remodeling data we hold. A price appears as a platform price only when the platform published it; otherwise the cell says so. HomeAdvisor and Thumbtack were checked against platform pages on October 28, 2026. In our own tracker (ChatGPT and Perplexity, September 1 to October 27, 2026), the 6 remodeling questions cited BaaDigi in 39 of 234 answers (16.7%), and the most-cited domains were thumbtack.com with 253 citations, reddit.com with 196, consumeraffairs.com with 108 and homeadvisor.com with 92.

Two limits up front. Our remodeling benchmark page holds no cost-per-lead table. And we have no verified remodeling-specific LSA sample: three accounts' trade labels remain unconfirmed, so none of the lead costs on this page come from our own remodeling campaigns.

No platform here publishes a remodeling price list, so treat every number below as a range with a source.

**Angi.** Its help center says lead fees change with task, homeowner location and demand. We found no third-party remodeling figure for Angi.

**HomeAdvisor.** No price is published, and we found no verified third-party remodeling figure for it.

**Thumbtack.** The pro sets the price. The third-party table we checked (Tack Tools Pro, March to September 2026) has no remodeling row.

**Networx.** The help center lists $10 to $100+ per shared lead and $15 to $120+ per exclusive lead across all categories, on articles dated 2022 to 2023.

**Porch.** Porch publishes no rate card, only an illustration: about $10 for a handyman lead and about $60 for a kitchen remodel lead, because larger projects cost more.

**Modernize.** No figure is published, and we found no third-party remodeling figure.

**Houzz Pro.** $99, $199 and from $399 a month for software, with advertising from $499 a month, per a Houzz blog dated October 5, 2026.

**Google Local Services Ads.** 99 Calls shows an average of $109.35 and a median of $88.79 per charged remodeling lead, with credited leads excluded. These are two descriptive statistics from the 99 Calls charged-lead sample over a trailing 3 to 12 months window (captured Oct 27, 2026). The remodeling client count was not captured.

**Our own LSA data.** Across four accounts from June 11 to October 12, 2026, we paid $45.93 per charged lead ($40,876.82 on 890 charged of 1,110 leads). We have no verified remodeling-specific LSA sample, and three of those accounts' trade labels remain unconfirmed, so that figure is not a remodeling benchmark. Cost per signed job is cost per lead divided by your own estimate and close rates; we do not publish a remodeling close rate because we have no sourced one.

Angi says each request is matched with no more than five pros, and since January 2025 a pro receives a lead only when the homeowner picks that pro from a list. Networx sends a shared lead to up to four contractors, and its exclusive plan sends it to one. Modernize's consent language allows the company and up to four others to contact the homeowner, while Branded Programs leads are exclusive, with a vendor-reported 40% average set rate. HomeAdvisor falls under the same no-more-than-five cap. On Thumbtack, a customer can contact up to five pros from search results in the first four hours and more after that (terms updated September 28, 2026). On Local Services Ads the customer chooses your profile, but Google prices message leads partly on whether the customer contacted other advertisers, so one homeowner can be charged to several.

Sharing matters most on high-ticket work, where the same homeowner is comparing several companies over weeks. We hold no sourced remodeling close rate for any platform, so we do not claim one.

These are contract and refund terms taken from the platforms' own pages, not measured complaint rates, and none is specific to remodeling.

**Angi and HomeAdvisor.** Angi subscriptions renew automatically, the termination fee is not stated in the public agreement, and fees are not refunded on termination. HomeAdvisor lead credits must be requested within 30 days, are issued as store credit, and exclude leads where you did not win the job.

**Houzz Pro.** The exposure is the term: Houzz's own help page says most plans are annual 12-month contracts that cannot be cancelled early and renew unless you submit a do-not-renew request at least 30 days before renewal.

**Thumbtack.** Fees are final except under the refund policy: no refund when the customer hires someone else, other refund requests within 45 days at Thumbtack's discretion, and no refund when you close the account.

**Google Local Services Ads.** Wrong-service and out-of-area leads are no longer credited, voicemails during business hours count as connected calls, and credits usually apply within 30 days, with the original charge remaining on the invoice.

Ask for these in writing before you fund or sign anything:

1. The term and what renews it. Angi subscriptions renew automatically and the fee can rise up to 10%; Houzz Pro needs a do-not-renew request at least 30 days before renewal. 2. The termination fee, as a number. Angi's public agreement says the fee is set in your contract and does not state it. 3. Refund of unused money. Angi gives no refund of fees on termination; Networx does not document refund of an unused prepaid balance. 4. Credit rules. HomeAdvisor and Angi lead credit guidelines require a request within 30 days and exclude leads where you did not win the job; Networx requires it within 14 days; Thumbtack allows other refund requests within 45 days at its discretion. 5. A hard spending cap. Angi calls the monthly budget a target; Modernize lets you set a ceiling per lead. 6. Who answers the phone to cancel. Angi cancels by phone through Customer Care.

Pick by where you are, not by which platform sounds biggest.

**No verified Google profile or reviews yet: none yet, fix your Google Business Profile and Local Services Ads first.** Google says higher-quality profiles, including those with images, may rank higher and pay less per lead in Local Services Ads.

**Small crew with a thin calendar:** run Local Services Ads with a budget you can afford to lose, if your service type is on Google's category list, answer every call, and, if you want a second source, test one marketplace on pay-per-lead for a month while counting replies and booked estimates.

**A full calendar for the next month:** do not buy volume. Spend the time on reviews and your own site.

**Larger remodeling company with a sales team:** ask Modernize and Angi for written terms, then compare cost per signed job against Local Services Ads using your own estimate and close rates.

**You run estimates and proposals in spreadsheets:** Houzz Pro is software first; buy it for estimates and proposals, and treat its advertising as optional.

**You serve several cities:** build city-level pages and Google profile coverage you own, instead of renting a marketplace's audience in each one.