Which Google Ads and Local Services Ads Agency Should a Roofing Company Hire in 2026?

On 2026-10-29 we asked ten questions a roofing company owner might type, including "Best Google Ads and Local Services Ads management agency for roofing companies?", "Affordable Google Ads and Local Services Ads management agency for a small roofing company?" and "Which Google Ads and Local Services Ads management agencies publish their pricing for roofing companies?", to Perplexity (sonar), ChatGPT with web search (gpt-4o) and Google's Gemini with Search grounding. Thirty answers, all returned. We counted each answer that named an agency. Built Right Digital and Built-Right Digital are one company spelled two ways, counted once (12 of 30). Blue Corona and RYNO are shown as separate rows, as the AI engines list them, though they merged in 2024. BaaDigi was named in 4 of 30, all four from ChatGPT, and one of those answers cited our own roofing marketing agencies page.

The sourced market anchor is LocaliQ's 2025 home services benchmark: roofing and gutters at a median $228.15 per lead on Google and Microsoft search ads, with a 3.70% conversion rate, against $90.92 for home services as a whole. That is among the highest cost-per-lead figures on the table, which is why a management fee (Results Digital starts at $750/mo plus $497 setup; Hook starts at $2,000/mo) is small next to the media. See our roofing benchmarks page for the full row.

Two agency-reported numbers sit near it, with different definitions. Hook Agency reports $291.76 per qualified lead for a Wisconsin roofer on a $3,500 monthly budget. Blue Grid Media reports $161 per lead for an Orange County roofer, counting first-time calls, texts and forms, and states typical roofing Local Services Ads leads at $55 to $105 without citing a source. Treat all three as context, not promises: a lead is not a booked inspection, and a booked inspection is not a signed roof.

On top of every price in the table, ad spend is paid to Google. Results Digital, Blue Grid Media and Built Right Digital each say so in writing; Blue Grid Media wants budgets from $2,500 a month.

**Offline conversion import.** The agency should feed signed inspections and closed jobs back into the ad account, so the campaign learns from booked work. Google documents the process in its offline conversions help article. Ask to see it working in an existing client account.

**Call tracking you own.** Tracking numbers, recordings and the conversion history should sit in your account. Blue Grid Media states these stay in your name; Results Digital promises call recordings and conversion tracking to booked jobs.

**Ownership of the ad account.** The Google Ads and Local Services Ads accounts, Google Business Profile, GA4, domain and website in your company's name, with the agency as a manager you can remove. Hook, RYNO, Blue Corona and Built Right all say you own the website; only Blue Grid Media states the ad account stays in your name.

**Fees shown apart from media.** Google's third-party cost transparency policy requires agencies to be clear about their charges. A flat management fee, as Results Digital and Blue Grid Media publish, makes this easy to check.

**Month-to-month, or a short minimum.** Results Digital, Blue Grid Media and Built Right Digital's full-service plans are month-to-month; Hook states a yearly commitment; Scorpion's terms are unverified because its site blocked our fetch.

**Current Local Services Ads language.** Local Services Ads carry the Google Verified badge. A proposal that uses an older badge name is out of date. At least one agency roofing page we read uses an outdated badge name.

We could not read Reddit or Better Business Bureau threads about these agencies in this run, so this section quotes no owners. It lists the contract risks that are visible in the pricing and terms pages themselves.

**Two price lists for one plan.** Built Right Digital's pricing page shows $1,499, $2,499 and $4,999 for full service and, in another block of the same page, $1,199, $2,099, $4,199 and $19,999. Get the tier, the date and the included channels written into the order.

**A floor read as the price.** Hook's $2,000 starts "scales based on service scope & ad spend", and Hook says most clients invest $5,000 to $8,000 a month across channels. RYNO says clients typically invest $5,000 or more in their overall agency partnership. Ask what the first invoice will be.

**Exclusivity that cuts both ways.** Results Digital takes one client per trade per market, which protects you from a sister account bidding against you, and means the market may be gone. Ask whether your ZIP codes are open before the call.

**Average cost per lead used as proof.** An agency citing a low cost per lead may be counting texts and form fills at the same weight as calls. Ask for cost per booked inspection and cost per signed job.

**Do not hire anyone yet** if your licence is not on the website and profile, or if inbound calls go to voicemail. Those two cost nothing and move results more than any retainer.